Wednesday, 21 August 2013

SEO Strategies after Penguin 2.0

Now that Penguin 2.0 has been rolled out, online marketers are ardently analyzing its impact on search engine optimization (SEO) tactics. Penguin 2.0 features a new generation of algorithms, goes much deeper than former updates and impacts even smaller areas quite significantly. The main aim of this update is to penalize spam websites and ensure that only high value websites achieve top search results rankings. Penguin 2.0 has affected around 2.3% of English US search results.

Matt Cutts states four main issues that Penguin 2.0 will tackle:


Like former algorithmic updates, Penguin 2.0 highlights the significance of quality content. Matt Cutts says that if you have high quality content, then no need to worry about the different changes that the new algorithm has made. Ensuring you have original, informative website content, articles, blogs, product descriptions and press releases are necessary to enhance your SERP. So what this update prompts is the growth of a content strategy for both on-site and off-site optimization.

Industry Authority

The new update has the ability to detect authority in the particular area. So if you are a physician with authority in your space, your website would rank higher in search engines. Google’s search engine algorithms will help your website if it provides visitors with information on their issues, attracts links from other authoritative sites or publishers, gets a lot of attention on social networking sites like Google Plus, and has a decent way of converting traffic to sales. Normally spammy sites will be automatically demoted.
  • Author Rank - Google created Author Rank to identify and trace the identity of genuine authors across the web. What you need to do is set up a Google+ account and have authorship markup implemented. Participation in Google+ allows Google to evaluate and rank you based on the content you are sharing, your audience size and quality, the number of +1s, and so on.
  • Rich Snippets - Snippets help users to identify whether the search result from a particular website is appropriate to their search. Your Google ranking depends on rich snippets in its search results. Gain more authority with an author rich snippet that allows your name and picture to come up along in search results related to your content. 
Consider these factors seriously while optimizing your content for Penguin 2.0.


Google has imposed stronger measures to deal with advertorials that violate its quality guidelines. Penguin 2.0 will target any site that pays for coverage or advertisements. These advertorials will not flow PageRank. This simply means that you cannot improve your ranking by purchasing authority. This could seem a threat to link building for search engine optimization. But, the fact is that the new algorithmic update supports natural link building.

Link Profile

Clean up your link profile if you don’t want to be hit by Penguin 2.0.
  • Link Value - Links from bad neighborhoods that use unethical techniques can affect your website’s ranking. Reliable guest blogging ensures that the links are acquired from reputable sites. Publishing original content with your link in it is a high value backlink.
  • Link Velocity - Penguin 2.0 penalizes link spammers. Keep an eye on the rate at which your website acquires links.
  • Link Relevancy - Building links from sites that are not related to your industry will affect your rankings in a Penguin 2.0 environment.
Build the Right SEO Strategy

Google is also planning a variety of additional quality signals for sites that close to border zone of being affected by the Panda algorithm. This is expected to soften the effects for sites with some quality that were previously affected, says Cutts.

Penguin 2.0 update has given a new meaning to search engine optimization though Cutts has made it clear that the new algorithmic change targets web spam, and not SEO. However, the right search engine optimization strategy can help your website. Consult a professional SEO company providing affordable SEO packages that can boost your natural search engine ranking in the face of these changing algorithms.

No comments:

Post a Comment