Wednesday, 25 September 2013

SEO Services to Get More Visitors

Search Engine Optimization ServicesProfessional SEO services offered by a reliable SEO company can help you get more visitors through higher search engine rankings. Search engine optimization, an internet marketing technique will help increase the quality or volume of website traffic coming from search engines through organic or algorithmic search results. Optimization ensures that web pages can be read by the search engines, and gives more importance to key topics related to the content. Advanced SEO would include extensive research into the elements of site structure and page design.

Higher Search Engine Ranking to Achieve Good Online Visibility

If a particular company wishes to get good online visibility, its website should be at any of the initial pages of the search engines, if not the first page. This is because most people look at the first few pages, when doing a search on a particular word or phrase. Google, Yahoo, MSN and Bing are some of the major search engines.

Professional SEO services include:
  • Keyword research
  • SEO copywriting
  • Development of credible, original SEO content with compelling calls to action
  • Meta tagging of web pages
  • Optimized mapping of the website's URL construction
  • User-friendly SEO web design
  • Skill in particular geographies and markets
  • Link building
  • Viral marketing
  • Submission to top directories and search engines
  • Social media optimization
  • Social bookmarking
  • Social media listening
  • Web analytics
A professional search engine optimization company may also offer content rewriting and reworking, and website revamping and maintenance services.

Choose a SEO Firm that Follows Ethical Methodologies

A truly professional SEO company follows only ethical methodologies, as opposed to black hat techniques. It is always better to get results gradually through acceptable methods, rather than to get quick results, through illegitimate methods that could cause your website to be banned.

If your goal is to get more visitors through higher search engine rankings, look for a reputable search engine optimization provider.

Source: SEO Services: Get More Visitors through Higher Search Engine Rankings

Friday, 20 September 2013

Social Media Impacts on Business

Social Media Impacts
Social media has forever changed the way we interact wit the world. Your presence on social media networks can have a significant impact on your search engine result page ranking. That's why businesses need a well-planned social media marketing strategy.

The Importance of Social Media Presence for Your Business

Social media has improved the importance of search engine optimization (SEO) strategies for businesses. Social media optimization can increase SERPs of your website, improve brand awareness, and generate leads. Membership in social media sites helps you interact directly with their customers, collect feedbacks, reviews and comments (positive or negative) and modify or change their strategies accordingly. Here are some of the main reasons why business chose social media as part of their marketing strategy.

  • As of end-2012, there were about 2.4 billion internet users worldwide and the number is increasing
  • Over one billion people are sharing their ideas, views and experiences through interactive websites
  • About 69 percent of US mobile users access the internet on their phones daily.

Advantages You Can Obtain From a Professional SEO Company

The best way to leverage your presence on social networking sites is to outsource your social media optimization tasks to a professional SEO company. A competent service provider can build your online social presence and enhance your marketing benefits using the following strategies:

  • Keyword research
  • Content development
  • Article and blog submission
  • Twitter marketing and Facebook marketing
  • Link building on social media sites
  • Viral video marketing
  • Social bookmarking
  • Forum submission, and more   

The skillful use of these strategies would help create a buzz on these interactive sites and get connected to your targeted clientele and business associates. Share your high value content and engage with them. This would work wonders to make your presence felt.

Social media can also help you build your brand. The service provider would build your profile taking care to create your profile name and description to clearly project your brand and link them to your site. Your content would be constantly updated.

Every page of your website would be provided with buttons that make it easy to share your content. This would help visitors share what they like on high-value networking sites like Facebook, Twitter, Google+, and Pinterest. It’s important to choose the most effective social media platform for your brand - the one that your followers use the most.

With more people surfing the web via smartphones and tablets, your service provider can also provide you with social media marketing mobile SEO strategy. The impact of social media on marketing will continue to grow in importance and only an experienced search engine optimization company can help you meet your business promotion goals.

Tuesday, 10 September 2013

Human Involvement in Link Building

Its very difficult to get a link from DMOZ (open directory project or simply web directory that organizes websites) because each link is approved by human editor before it is listed. Human involvement in link building is an organic SEO technique and will definitely result in the generation of valuable content for users. Conversely, unethical approaches will focus on questionable strategies that may prove costly in the long run. It is not enough that you "get" links; you must "earn" them. Human involvement or research involving human participants is essential for successful link building.

Understand Your Niche

While building links for your site, the first thing you need to do is understand your niche that is understand your industry and the challenges you will have to face. If you have no idea about your competitors, the best bloggers in the relevant field, the issues related to implementing your business goals and other details regarding your niche, you can’t understand the real purpose of links that you are building for your site. Backlink research, advanced link building tools or search operator strings are not going to work for you unless you have a clear idea about the real purpose of link building. The human brain is the perfect tool available to analyze the latest developments in the relevant industry and interpret how they are going to affect your site.

Popular Research Techniques

The second and the most important phase of the link building process is to identify the sites to which you want to link. Here are the most popular research techniques you can use for this task.
  • Simple Search - This technique is nothing but putting basic search strings or complex ones on search engines (Google, Yahoo or Bing) and finding the niche sites.
  • Link Building Tools - You can use link building tools like Ontolo to discover suitable sites automatically. Tools like Google News and Reddit can gather articles/posts from different sites and show up in a common space. You can try out every imaginable keyword with these tools and pick up good sites.
  • Browse Various Industry Sites - Rather than using google, you can browse various industry sites. Check their blogs and also the websites to which they are linked. This is somewhat similar to basic research and can bring you a variety of results.  
  • Competitor Research - Checking the backlinks of your competitor sites will help you understand the different ways in which link building is done for your business niche. This will help you to develop a better strategy for finding suitable sites.
  • Utilizing Social Media Outlets - Search through different social networking sites and gather information of good sites. For example, you can search hashtags, search profiles and tweets through your Twitter account and generate enormous number of results. 
  • Networking - Communicate with different people who have experience in your industry. This can bring you better results. If you build relationships with these people and expand your network, you can gather more relevant results.
The human element is essential for executing most of these techniques successfully. Undoubtedly, only the human brain can analyze and understand the content in the competitor site more clearly than any other research tool. Besides the information you gather can be processed only by the human brain. A dedicated researcher who knows what to do with the sites that you find through these techniques is very important for successful link building.

Determine Website Quality

Assume that the link building tool you select is not a good one. You would end up linking with a site that does not exist or is corrupted with some viruses. Link building will be effective only if you choose reputable sites. So, what makes a reputable site? There are several factors that determine the quality of websites such as domain authority (how well a website performs in search engine ranking), fresh, updated content written by real people, good advertisements, large number of audience and much more. Only the human brain is capable of determining all these factors accurately. Moreover, communicating with blog owners and webmasters can help you to understand whether the link resource is good for your site. You can also analyze the requirements of their audience and find some new link prospects.

Pick Up Quality Links from the Huge Numbers

If you think you can drive more traffic to your site by building a large number of links, you are mistaken. Only quality links (links that are relevant to your content) can bring better, consistent traffic. If you distribute links indiscriminately in your content, it will lead to link spamming which can invite penalty (negative ranking) from search engines, particularly Google. A good researcher is required to track search rankings, efficiency standards, time and link building goals while building links and ensure the quality of links. Even though there are research tools available for this purpose, all of them require a human brain to analyze data and results. Only the human brain can communicate effectively with raw data, hyperlinks and complex search operators and pick up quality links from the huge numbers available.

A professional SEO company can help you with effective link building strategies for your website. With a reliable firm, you can obtain tangible benefits with the support of experienced SEO specialists rather than rely on automated solutions that may or may not bring the desired results. 

Tuesday, 3 September 2013

2013 Social Media Marketing Trends

The success of social media marketing lies in the right mix of profitable strategies. The wrong combination will reduce the traffic from targeted customers rather than attracting them. If you develop your social media strategies such as social media optimization on the basis of current trends, you can increase profits and can use social media sites effectively for marketing. Here are the trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.

Decline in Usage of Social Bookmarking Sites

According to the research reports, the use of social bookmarking sites has declined from 26% to 10%. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very carefully.

End of Daily Deal Sites

Daily deal features or simply daily offerings of deals are considered as a powerful way to attract a large number of targeted customers at a time. The research report says that around 80% of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, it is advisable to use social media sites for long term marketing goals rather than daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media for marketing will obviously perform social media campaigns (using social media sites for promotion) for their products or services to attract targeted customers. The campaigns will be successful only if the relevant social media site is popular among the customers.

The research report indicates that marketers who spend more than 40 hours a week for social media marketing carry out their campaigns more intensely through Google Plus, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media marketing. Also, around 92% of marketers who have five or more years of experience prefer LinkedIn than 70% of marketers having less than five years of experience. Forum marketing has also decreased to 16% this year from 24% in 2011.  

Around 67% of marketers are planning to increase campaigns through Twitter even though it is a slight decrease from 69% last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns.

Here is the picture which shows almost 14 social media platforms and the percentage of marketers that prefer them. The results shows around 62% chose blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).

Social Media Marketing Trends

Trends in B2C and B2B Marketing

Business to Consumer (B2C) Marketers uses Facebook at a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.

From this chart, we can understand that B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them do not completely utilize blogging and have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the second largest search engine, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Online Check-ins

As per the research reports, there is a decrease in the usage of geo-location services including Foursquare from 17% to 11%. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now more worried about privacy and safety. Marketers can undertake this situation by introducing contests and rewards. This will encourage people to check-in more.

If you are still following the old strategy for social media marketing, then it is the time to develop new strategies based on all these current trends. It is better to hand over this deadly task to a professional SEO company that offers reliable social media marketing and search engine optimization services rather than trying to implement the strategies on your own.