Tuesday, 27 November 2012

Social Media Marketing - Tips and Trends

Small as well as big businesses can utilize maximum potential of social media marketing, as it serves as a platform for business exposure, brand recognition and great customer relationships. Your products and services reach a wide range of potential customers which in turn would increase sales leads and profit. Awareness of certain tips and trends in social media marketing will help to plan an effective business strategy. This strategy ensures high website traffic and a strong internet presence for business websites. You can utilize social networking websites such as Facebook, Twitter, MySpace, and LinkedIn appropriately to improve business and secure an edge over competitors.

 Tips to Utilize Maximum Possibilities of Social Media Marketing

  • Keep website content unique, interactive, clean, precise and positive
  • Respond to comments of readers and customers at the right time
  • Spare time to participate in discussions with users and understand their needs and expectations
  • Give respect to your competitors and take into account their positive aspects
  • Never ignore negative comments. Try to support your services and products through courteous discussions or replies
  • Provide thoughtful responses for positive reviews
  • Try to build trust by posting truthful and reliable contents and reviews
  • Get your posts or blogs updated on a regular basis to give the latest information about your business
  • Improve visual appeal by inserting images and videos
  • Post valuable information and useful links
  • Integrate promotions and special offers
 Latest Trends in Social Media Marketing

 Some trends in social media marketing worth mentioning are:  
  • Viral marketing - Helps to increase your contacts for sharing details about products and services.
  • Social media optimization – This enables to promote your brand, increase website traffic and enhance sales and credibility. It helps to develop content for an effective business campaign. Social media optimization enables to maintain adequate inbound links and other useful resources. It also makes the tasks of bookmarking and tagging easier.
  • Social media listening – Through social networking sites, constant conversations and sharing are going on among customers. Being a sensible entrepreneur, listen to chats and understand the latest market trends. This procedure also helps to analyze market requirements and receive feedback immediately.
  • Video marketing – Video marketing is one of the recent trends in social media marketing. To make the content of the site more appealing, you can include the right type of video clips. You can also post videos of your products or services on online video blogging sites or other online communities.
  • Facebook marketing – As Facebook is a widely used social networking site, your business gets more publicity. Online buyers often prefer to go through Facebook marketing campaigns to collect reliable information. Hence have a Facebook page to market your business.
 To get utmost advantages of social media marketing, approach an established social media marketing agency. Long term experience of such firms helps them in comprehending the latest market trends and customer expectations to explore social media marketing opportunities in the best way possible.

 Article Source: Social Media Marketing - Tips and Trends

Thursday, 22 November 2012

Top 10 Things You Should Follow to Make SEO Friendly Blogs

It is interesting to learn how you can make your blog visible and read by your targeted group of readers. You need to have your blog listed on the first page of popular search engine results, and for this you have to implement certain strategies. Though this is best done professionally by an experienced SEO company, it will benefit you to be aware of the effective strategies that can make your blog interesting to human visitors as well as search engine crawlers.

1. Uniqueness play a major role

Search engines like uniqueness. So give your blog post a title and content different from others. Make your content simple, relevant and interesting.

2. Use apt keywords in the title

If a search is made using particular keywords, Google will search the blog title for matching keywords. So these keywords should be included in the title.

3. Use of keywords as categories

Try to use the keywords as your categories so that when a search is made, the results may actually lead to the various categories of your posts.

4. Make the blog post title descriptive

The title of a blog is important because it describes what you are going to tell in your post. It should be short, and also give a basic idea about your entire content. So using a descriptive title is very important to attract your visitors as well as popular search engines.

5. Appropriate use of keywords at the beginning and end of a blog

The first and last 100 words of your blog post are important in generating traffic for your website. So try to use your keywords in the most strategic manner, skillfully including them at the beginning and the end.

6. Use Google insight

Google insight will help you find the best and popular search terms. You can use these terms as keywords in your blog.

7. Use meta description tag

Using Meta description tag is important because it makes it easier for readers to find related posts. The Meta description tag gives a short summary of your page's content. It is to be written as <meta name="description" content=" Short description of the contents of your page.">

8. Avoid using certain symbol characters  in the title

Don’t use symbols such as ♠ ☻ ☺ ∩. However, symbols such as . , : ; + - can be used. Using undesirable symbol characters can bring down your page rank.

9. Include attractive subheadings and subtitles

Always use proper keywords in your subheadings, subtitles and post headings. It will be grabbed by the search engine and enable your site to figure among the top results in search engines.

10. Images play a vital role in your blog posts

Images are a great way of illustrating your ideas. They facilitate search on Google, and provides relief from the monotony of reading. Larger images tend to slow down a website. So try to use catchy and medium-sized images.

You can outsource your blog management to an SEO company that offers service at a reasonable cost. A reputable SEO company has on staff creative writers that can write informative and appealing content for blogs. They will ensure that the blogs written for you bring more targeted visitors to your website, and that you benefit from increased conversions.