Tuesday, 29 October 2013

Google+ Marketing Tips and Strategies

Google Plus Marketing
Social media is becoming a huge platform for strategic business promotion and a number of businesses are successfully making use of popular social media sites. Apart from standard platforms such as Twitter and Facebook, Google Plus is raising as a great platform for marketing. Google Plus has features specially cut out to suit businesses. One of them is the facility to join as a brand.

Mentioned below are 6 tips you could consider when opting for Google Plus marketing.

  • Use Circles and HangoutsGoogle+ marketing offers a way of creating groups where members get to learn more about your business. In case if you have created a presence on Facebook, your friends can be imported to Google Plus Circles. Hangouts bear similarities with Tweet Chats but in a video format. But the video discussions are limited to 15 people in most of the cases.
  • Customize your Google Plus URL – You can directly create your unique URL using the name of your business through Google. Google plus service can be used for creating a customized URL for your account. This helps in building your online brand presence.
  • Get the Most Out of Google Plus Events - Announcements can be made by making use of the events function. Dates of your upcoming store promotions and sales, Tweet Chats and Google Hangouts can be posted. Options are there for making your event public and including additional information about the places of tickets availability for the event. Use of Gmail can integrate well with the calendar function.
  • Setting Up Google Authorship – Setting up of Google Authorship apart from being simple can also increase brand awareness and improve SEO. This can be done by including a link to your Google Plus profile on each of your blog posts, and also include a link on your profile to your blog posts.
  • Participate in Other Google Plus Hangouts - Participating in other Google Plus Hangouts, especially of those who have participated in your Hangouts, is a wise choice. It is the best way to express your interest in them just as they have expressed interest in you.
  • Be Patient - Even though Google Plus marketing is viable, it does not match up to the popularity of Twitter or Facebook since yet. However, it is best that you are not over concerned about your Google Plus viewer ship, but wait for your popularity to build up. You should always be reliable in your efforts by posting high quality, relevant and interesting content on a regular basis. This will ultimately lead to considerable increase in your popularity.
Enhance your social media presence irrespective of the platform you use. Whether Facebook, Google Plus or Twitter marketing, you should always focus on posting relevant and engaging content. Also, it should be interactive to your users. Contests, posting polls, giveaways and voting are some of the ways of gaining a strong following. Significant relationships with your customers can be attained by tailoring each post to individual social media websites.

Friday, 25 October 2013

SEO Tips to Get Targeted Traffic

SEO StrategyDeveloping SEO strategies which can drive immense traffic to your site especially visitors later converting into customers is not an easy job. However, the best way to earn from your website is to generate potential traffic or visitors intending to avail of your services or products.

Hastening the process of having your site noticed can be done in many ways. Here are some of the methods to generate specific online visitors within a short period.

Post Blogs To Target Long Tail Keywords

Blogs are one of the useful tools available in business to drive traffic to your site. So if you don’t have a blog section on your site, include it now.Use long-tail keywords in your blog posts’ titles (e.g. How to learn SEO) to generate traffic and enhance the performance of your site. The strategy helps take your blog posts on top of SERPs through off-page optimization and link building.

As blog posts rank on their own based on topical relevance seen by search engines, your pages will be ranked on top page of SERPs due to advantage of low competition keywords. This will result in more organic traffic to your site.

Target 3-5 Keywords For Each Page 

It is a smart move to create pages or blog posts with intention of ranking for more than 2 keywords as it allow your site to draw more traffic to your site. With your site having 15 blog posts or pages monthly with each page targeting 3 different keywords will amount to 45 keywords helping in constant flow of traffic within a month.
Do this simple strategy. Combine your targeted keywords on post’s title, page, on the body copy or URL. The given below keywords, which can be used within the content body, can be targeted (Top 10 advanced on-page SEO strategies):
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Do Follow Blog Commenting

One of the most effective ways to promote your site and improve your keywords’ search rankings is to comment on same theme blogs allowing do-follow attributed links. This method allow you to acquire relevant backlinks and build possible relationships with other bloggers. The technique has the advantages of taking your campaign a long way. Networking is extremely beneficial when it comes to guest blogging, sponsored reviews and in-content links. Make sure that comments are left on the blogs with the anchor texts and keywords as the rankings can be improved to a great extent.

Guest Blog Posting

This method of link building is very advantageous as it helps to improve SERP rankings, acquire links of high quality and also helps to drive relevant traffic. While writing guest blogs, you should choose such topics that are strictly related to the keywords that are aimed at. The link that is built through the author bio will help in getting higher scores. However, this depends on the targeted traffic and the relevance.

Forum Participation

This is definitely a great way for starting any campaign if one wants to participate in high traffic forum sites and high PR sites. Establishing a knowledgeable and expert image through this channel is very beneficial.  When one is genuinely active in the community, targeted visitors can be brought.

Article Submission

This is a very good method that has been successfully used for many years now. Highly relevant links as well as consistent traffic can be generated. The rankings on search engines can be boosted. Solid links can be built if the article is an informative and solid one. When such an article is submitted to trusted directories, one can attract valuable targeted visitor traffic.

The best way to generate highly targeted traffic or visitors to your site is to hire quality SEO services offered by a professional SEO company. Such companies have right skills and abilities to discover the right SEO strategy for higher search engine ranking. 

Friday, 11 October 2013

Reliable SEO Company for Your Business

Professional SEO Company
Search engine optimization (SEO) is important for the promotion of online businesses. It is effective and affordable compared to other marketing  techniques. It is a fantastic way to build a global audience. Websites optimization is done by utilizing the latest techniques so that great online visibility, extensive customer base and top search engine ranking can be achieved. An established SEO company would provide customized and affordable SEO services to increase the ranking of their businesses websites on major search engines such as Google, Yahoo, Bing and others.

Range of Services Offered By Professional SEO Companies
  • Keyword research and selection - Reasearch end identify the right keywords for your business. Then, these keywords are strategically used in the content developed for promoting the business. When someone searches for products/services using these keywords, the website is listed on the top pages of search engines.
  • SEO copywriting - SEO copywriting services include creating relevant, informative and keyword-rich content that attracts search engines as well as the readers.
  • Website design - An experienced service provider would provide a web design that is well-organized and can bring excellent ROI.
  • Social media optimization - Optimizing your website for various social media sites is a sure way of gaining great exposure and developing your brand. Professional SEO services make the best use of social media platforms to enhance their client websites and expand their reach.
  • Link building services - When there are incoming links, the natural placement of the website on the search engine is determined. When proper back links are built, higher search engine rankings are achieved and more targeted traffic is attracted.

What Benefits You Gain by Outsourcing to a Professional SEO Company?

It is important to plan the right SEO strategy for your business website. However, this task can prove a daunting one if you attempt to do it yourself. As the algorithms of Google are being constantly changing, professional help is required for maintaining high rankings. This is why the help of professional companies is required for many businesses. An established company has a good team of experts who implement proven strategies that help in maintaining the search engine rankings. Both off-page and on-page factors are taken into account when optimizing the website. These SEO experts stay constantly updated with the latest develop
ments in the web marketing field.

What Can Be Expected From a Right SEO Company?

  • Use of Ethical techniques - The right SEO company would only use white hat and legal techniques for promoting the website.
  • Customized solutions - A professional SEO company would develop the right strategy as per the business for achieving the desired business goals.
  • Expert team - The business would have a project manager and an exclusive team for implementing the online marketing campaign.
  • Constant monitoring - The performance of the site would be tracked constantly and reports would be provided regularly to keep you informed about the progress.

Friday, 4 October 2013

SEO Services to Improve Web Traffic

Professional SEO ServicesProfessional SEO services are an effective tool for improving the volume and traffic of your website website. In fact, one of the ways to find whether any marketing strategy has been a success or not, is to see if sales and traffic have perked up, or remained the same. Properly implemented search engine optimization strategies can also improve how a brand is viewed by internet users.

Hire a Professional SEO Company

Coming up with a good SEO strategy and successfully implementing it is not that easy. Years of experience might be required. As such, if you’re new to SEO, it is advisable to approach internet marketing or professional SEO company to help you achieve your online marketing goals. Such a company would research your business, the market you’re aiming, what the competitors are doing, and the up to date search engine algorithms. If you have a website which is not doing too well, they would analyze it to identify and correct the problems. All this would be done to catch the eye of the search engine spiders, to ensure that they give you a worthwhile SERP (search engine results page) ranking.

SEO - A Good Investment

Here are some of the features of professional SEO services which can bring you good investment returns.
  • Ethical SEO tactics
  • Attractive and SEO friendly website design
  • Targeted and properly tagged web content with no spelling or grammar errors.
  • Maintenance of proper keyword frequency
  • Only acceptable placement of keywords
  • SEO press releases
  • Blog and article marketing
  • Link building, including backlinks

These services would help, whatever be your business sphere – finance, art, e-commerce, religion, healthcare, immigration, technology, or music.

To sum up, professional SEO services, if ethical and performed in the right manner, can greatly improve the volume and traffic of your website.