Wednesday, 16 April 2014

How Social Media Platforms Help in Mobile Marketing

Technology has simply improved the way of living for all of us. It has become so much easier to establish and maintain communication with others around the globe. Social networks have become immensely popular as platforms to share information and ideas.

Effective Mobile Marketing via Social Media Networking Sites


Researchers are of the view that in the coming years, the majority of us will use the internet from our mobile phones. In countries where there is a limitation in landline and broadband access, mobile internet use will increase.

A Few Mobile Marketing Tips!

Mobile marketers can build their customer base through popular social media networking platforms.

Offering free apps
Understand who your competitors are
Do not turn off your customers

Consider the above aspects when thinking of a successful mobile marketing strategy and you will get to enjoy excellent results.

Article Source:- How Social Media Platforms Help in Mobile Marketing

Friday, 11 April 2014

Top 8 Tools for Optimizing Mobile Websites: Checking Accuracy in Coding and Compatibility with Browsers

Optimizing websites for mobile devices is immensely important since mobile search contributes to a large chunk of online traffic. This surge is only bound to keep increasing which is why businesses need to ensure that their websites function in a user-friendly and efficient manner on the mobile phone.

In-depth Testing with MobiReady

MobiReady is one such testing tool. It checks mobile-readiness such as W3C compliance through best standards and practices and offers a 1 to 5 score. It also provides in-depth page analysis for determining your site's performance on mobile devices. Another plus point is that it's free.

Perfecto Mobile's MobileCloud Platform

Perfecto Mobile has a MobileCloud platform which can help you access many tablets and handsets that are connected to various mobile live networks spread in various geo-locations. You can monitor and test processes on each of the handsets which will help ensure the compatibility of your website as well as your application or service. It costs $25 per hour if you are paying per project. When you pay on a monthly basis the plans begin at $15 per hour.

Mobile Readiness Checked by Gomez

Gomez features a test that evaluates your website's mobile readiness. You can secure a score after analyzing more than 30 web mobile development best practices. These also include in-depth suggestions on fixing the identified issues. This is a great tool you can use for free. All you need to do is submit the contact information.

Free Spot-checking with DeviceAnywhere

If you're looking for a free spot-checking tool, DeviceAnywhere is a great one. It helps spot-check web mobile content on mobile devices. You can remotely interact in real time with live mobile devices to know how your web content appears and behaves in various devices. The spot-checking aspect of DeviceAnywhere is free though it does have an exciting option of interactive testing that has been created for developers and comes with plans beginning at $100 per month.

Test Browser Compatibility with CrossBrowser Testing

With CrossBrowserTesting you can test your website in more than 130 browsers on 25 various operating systems and mobile devices, which means you can test for iPad, iPhone, Android, and Blackberry. You get automated site screenshots and also the functionality of a test site. The plans begin at $29.95 per month.

Multi-Browser Viewer

As the name suggests, Multi-Browser Viewer is an application that checks the cross-browser compatibility of your website for mobile devices. There are 55 standalone and 88 screen capture browsers as well as 11 mobile emulators and browsers featured. Multi-Browser Viewer is available with a single user license for $139.95.

BrowserStack - Much for Less

For plans starting at $19 per month, BrowserStack provides web browser testing quick access to developer tools, live testing and remote browsers. You can also get access to official Android, Opera Mobile and Apple iOS mobile emulators. BrowserStack is really a great tool that can test your website on a wide array of devices.

iPhone Tester - Free iPhone Emulator

iPhone Tester is a free and simple iPhone emulator which enables you to check your website in iPod Touch, iPhone 3G and 4G dimensions. All you need to do is type in the URL of the website to be tested.

A professional SEO company can design websites that are mobile compliant and bring maximum targeted visitors. SEO professionals use highly sophisticated tools to test mobile compliance of your website and ensure improved mobile performance.

Wednesday, 2 April 2014

Mobile Website Design: Design Tips for Success

Sandra was visiting Tulsa Ohio with a friend and they were out shopping till lunchtime. Her friend was a strict vegetarian and they wanted to find a nearby vegetarian restaurant where they could have lunch. She took out her mobile phone and using MapQuest's mobile web site she clicked the 'find places' link, typed 'vegetarian restaurants' along with local zip code and clicked Go. Voila! Within seconds, she got a list of 'vegetarian restaurants' sorted by distance. They could choose one, view a map and get directions to get there. They could even call up the place and ask what was on the menu before they set out! That's the magic of mobile search, something that was unthinkable a few years ago.

Mobile usage and mobile web browsing is advancing by leaps and bounds. An IDC (International Data Corporation) research report indicates that mobile internet usage will surpass PC web browsing by 2015. Mobile searches usually happen on the go, at home, or at work. According to new research reports from Google and Nielsen, 55% of the conversions (in the form of a store visit, phone call, or purchase) happen within an hour. All this explains why it is so important for a business to see seen on mobile search. The solution, as everybody knows, lies in mobile website design.

If your site doesn't look as great on a mobile device as it looks on a desktop computer, it means that you are missing out on leads, traffic and sales opportunities. Having the right kind of mobile web design can help in improving customer response and giving you a competitive edge.

Tips for Successful Design of Mobile Website

Here are some important features of good mobile website design:

Design from User's Point of View: - The design would be useful from the user's point of view. Variables such as speed, content, page layout, and size are identified and a simple and user friendly design is created.

Defining Content Stacking Strategy: - Displaying proper content with changing screen sizes (of smart phones) is essential. Prioritizing important content in the most visible areas will help in developing an appealing website.

Less Navigation Time: - Every webpage visitor, would like to locate the required information within seconds. Making navigation as swift as possible is one of the determining factors of a quality mobile webpage design.

Less Loading Time: - Website performances can directly affect shopping behavior. Studies reveal that 47% of the customers expect a website to be loaded between 2-3 seconds. Forty percentage customers abandoned a website that took more than 3 seconds to load. Also, one second delay in page response can result in 7% reduction of conversions and every 100ms increase in load time decreases sales by 1%. These facts explain why page loading time is an important factor in design.

Technical Factors to Consider
  • Designing should be with fluid layout and minimum width of 320px
  • High resolution images should be included for iPhone 4 retina display
  • Auto-scaling should be turned off
  • Usage of CSS3 in place of images, for shadows, rounded corners and gradients, can help reduce load time
  • Create icons for your site

Clickable Elements Should be Big Enough to be Used by Fingertip

Mobile visitors often make use of their fingertips on their touch screens. Avoid making them feel the need of having sharp fingertips just for the sake of clicking on your website buttons.

Simplified design that streamlines navigation and layout is users they expect. It's best rely on professional website design services. The expert web designers in a reliable firm can help you create a mobile-friendly, smart phone compatible version of your website. With the right mobile friendly website design, you are guaranteed an increase in targeted traffic and more conversions.