How Social Media Platforms Help in Mobile Marketing

Technology has simply improved the way of living for all of us. It has become so much easier to establish and maintain communication with others around the globe. Social networks have become immensely popular as platforms to share information and ideas.

Effective Mobile Marketing via Social Media Networking Sites

Twitter
Pinterest
Instagram
Facebook

Researchers are of the view that in the coming years, the majority of us will use the internet from our mobile phones. In countries where there is a limitation in landline and broadband access, mobile internet use will increase.

A Few Mobile Marketing Tips!

Mobile marketers can build their customer base through popular social media networking platforms.

Offering free apps
SEO
Understand who your competitors are
Do not turn off your customers

Consider the above aspects when thinking of a successful mobile marketing strategy and you will get to enjoy excellent results.

Article Source:- How Social Media Platforms Help in Mobile Marketing

Study Reveals Quick Twitter Responses Work Wonders

Skeptical about the importance of Twitter marketing? The following survey would clear your doubts.

Immediate Response to Tweets Demanded by Customers

A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter.

The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers.



Greater Sway over Customers with Prompt Response

The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands.

If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers.

Hashtags

Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.

• What these hashtags do is bring users with certain interests in touch with posted information that deals with those topics.

• When businesses use hashtags to post content on Twitter, even users who are not in their list of followers could access them. It's a great opportunity for businesses to get themselves new prospective customers.

• Hastags work not just for Twitter but on other social networks as well such as Facebook and Google+.

So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results.   

This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before.

Social Media Analysis

A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most.  

Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data.

Article Source:- Study Reveals Quick Twitter Responses Work Wonders

Quick Tips for SEO Success in 2014

Future of SEO - An Overview

Every online entrepreneur desires to expand the business and attain great success in future years to stay ahead in the market. Search engine optimization or SEO is significant with regard to enhancing website visibility and appeal. It is important therefore to analyze and learn more about the SEO success factors in 2014.

Best Practices in SEO

SEO includes a series of processes that are designed to enhance the visibility of a webpage or website in major search engine results. Pages that are viewed frequently and have the most number of relevant keywords are listed on the top. Unique set of strategies are available for on-page and off-page SEO.

• As a marketer, you should be aware of the search trend in 2013
• Know about the future of SEO
• Make your mindset active

To gain success in the social media marketing scenario, you need to have an active mindset to think about social, mobile, and local aspects. You need to research hard on the common industry norms and adopt quick changes to be in the forefront. Constantly share the link of your website and update the contents with relevant keywords to engage the visitors. Even if new technologies are implemented, the content of your webpage remain to be the most significant feature that decide page ranking.

To sum up, search engine optimization (SEO) is a major factor that decides the success of an online business. Make sure that you structure the future activities based on SEO success factors in 2014.  You should also be familiar with relevant topics such as structured data, semantic search algorithms, and webpage ranking to be in the business.

Article Source - Top 3 Tips for SEO Success in 2014

Facebook Marketing - A Widely Accepted Internet Marketing Strategy

Internet marketing took a new turn with the entry of social networking site Facebook which now has over a billion active users. It is now the most sought marketing platforms by all kinds of businesses. According to marketing experts, Facebook marketing owes it popularity to its simplicity and ability to reach out to a wide audience. Facebook provides businesses with the opportunity to create brand awareness among the millions of registered users and to target users who can become their potential customers.

Growing Popularity of Facebook Marketing

Facebook offers several marketing tools for businesses.

• Facebook fan page can attract more clicks
• Facebook Likes
• Facebook Ads
• Effective content posting platform
• Word-of-mouth is effective on Facebook
• Facebook Apps

Get Professional Help to Achieve Your Social Media Marketing Goals

To make the most of your social media campaign, partner with a professional SEO company that offers Facebook marketing services. A reliable company’s expert team can provide your business with affordable and effective ad strategies and customized pages to enhance your ‘likes’, brand awareness and sales.

Article Source - Facebook Marketing - A Widely Accepted Internet Marketing Strategy

Social Media Marketing to Improve your Sales

The online business arena is one that has to withstand tough competition. The extent of the success of your business largely depends on the kind of website you have. Your website is the threshold to your business and showcases the services or products you offer. So it is important to make your website visible to targeted customers that are searching for your products or services using online search engines. Search engine optimization services are designed to enhance the visibility of your website. These professional SEO services help place your website in the initial ranking position in all major search engines, help promote your products and services to a wider audience and can make your online business a big success.

For medium and small scale enterprises, social media marketing is one of the best Internet marketing tools for gaining good exposure. It benefits businesses by boosting their sales and revenue.

In the current scenario, more and more people are making use of the Internet to find product details or purchase the ones they want. The World Wide Web helps businesses to reach the maximum number of customers.

Various platforms are being used by companies for interacting with customers and improving brand awareness. Social media marketing via social media platforms is a successful online marketing technique that can ensure excellent business exposure, constructive interaction with customers and building of a strong bond between clients and businesses. Social media websites such as Twitter, YouTube, Facebook, Google Plus and LinkedIn help businesses market their products and enhance their brand. These websites help in creating business related fan pages, building communities and groups irrespective of the company's products and services. This helps in improving the company’s sales and revenue considerably.

Benefits Offered by Social Media for Your Business

• Worldwide sharing of your company's products
• Helps in knowing public opinion about your business
• Best platform to communicate with your patrons and clients
• Helps in increasing brand awareness
• Useful for receiving feedback about your services and products
• Useful for connecting with various business clients
• Best platform for sharing your company's information such as new product launches, promos and other events
• Direct connectivity with customers
• Provides opportunities for new business exposure

Outsourced Social Media Marketing Services - Points in Favor

Saves Time

Surveys show that 43 percent of the small business houses spend around six hours a week surfing the social media websites. You need to devote more time to your website and enhance its presence on social platforms. It may be a bit difficult with your busy schedules and lack of personnel handling the task. In such cases, outsourcing your social media marketing needs will enable you to reap rich dividends via social media marketing without having to lose focus on other business aspects.

Access to Specialized Expertise

Implementation of the right strategies for promoting your business on social media can be done with the assistance of SEO companies specializing in social media optimization. The professionals in such firms are knowledgeable about the type of social media platforms suiting your business profile, type of content you should be sharing and how often you should post the content. Outsourcing your social media activities can prove to be an effective way for achieving business success via social media.

Gain Fresh Perspective

Social media optimization experts stay constantly updated on the latest social media trends. They also interact with people having different perspectives on social media marketing.  This helps them in coming up with creative ways for promoting your business and making your company stand apart from your competitors.

When provided by a reliable SEO company, social media marketing services can surely improve your sales and add value to your brand.

Google+ Marketing Tips and Strategies

Social media is becoming a huge platform for strategic business promotion and a number of businesses are successfully making use of popular social media sites. Apart from standard platforms such as Twitter and Facebook, Google Plus is raising as a great platform for marketing. Google Plus has features specially cut out to suit businesses. One of them is the facility to join as a brand.

Mentioned below are 6 tips you could consider when opting for Google Plus marketing.

• Use Circles and Hangouts – Google+ marketing offers a way of creating groups where members get to learn more about your business. In case if you have created a presence on Facebook, your friends can be imported to Google Plus Circles. Hangouts bear similarities with Tweet Chats but in a video format. But the video discussions are limited to 15 people in most of the cases.
• Customize your Google Plus URL – You can directly create your unique URL using the name of your business through Google. Google plus service can be used for creating a customized URL for your account. This helps in building your online brand presence.
• Get the Most Out of Google Plus Events - Announcements can be made by making use of the events function. Dates of your upcoming store promotions and sales, Tweet Chats and Google Hangouts can be posted. Options are there for making your event public and including additional information about the places of tickets availability for the event. Use of Gmail can integrate well with the calendar function.
• Setting Up Google Authorship – Setting up of Google Authorship apart from being simple can also increase brand awareness and improve SEO. This can be done by including a link to your Google Plus profile on each of your blog posts, and also include a link on your profile to your blog posts.
• Participate in Other Google Plus Hangouts - Participating in other Google Plus Hangouts, especially of those who have participated in your Hangouts, is a wise choice. It is the best way to express your interest in them just as they have expressed interest in you.
• Be Patient - Even though Google Plus marketing is viable, it does not match up to the popularity of Twitter or Facebook since yet. However, it is best that you are not over concerned about your Google Plus viewer ship, but wait for your popularity to build up. You should always be reliable in your efforts by posting high quality, relevant and interesting content on a regular basis. This will ultimately lead to considerable increase in your popularity.

Enhance your social media presence irrespective of the platform you use. Whether Facebook, Google Plus or Twitter marketing, you should always focus on posting relevant and engaging content. Also, it should be interactive to your users. Contests, posting polls, giveaways and voting are some of the ways of gaining a strong following. Significant relationships with your customers can be attained by tailoring each post to individual social media websites.

Social Media Impacts on Business

Social media has forever changed the way we interact wit the world. Your presence on social media networks can have a significant impact on your search engine result page ranking. That's why businesses need a well-planned social media marketing strategy.

The Importance of Social Media Presence for Your Business

Social media has improved the importance of search engine optimization (SEO) strategies for businesses. Social media optimization can increase SERPs of your website, improve brand awareness, and generate leads. Membership in social media sites helps you interact directly with their customers, collect feedbacks, reviews and comments (positive or negative) and modify or change their strategies accordingly. Here are some of the main reasons why business chose social media as part of their marketing strategy.

• As of end-2012, there were about 2.4 billion internet users worldwide and the number is increasing
• Over one billion people are sharing their ideas, views and experiences through interactive websites
• About 69 percent of US mobile users access the internet on their phones daily.

Advantages You Can Obtain From a Professional SEO Company

The best way to leverage your presence on social networking sites is to outsource your social media optimization tasks to a professional SEO company. A competent service provider can build your online social presence and enhance your marketing benefits using the following strategies:

• Keyword research
• Content development
• Article and blog submission
• Twitter marketing and Facebook marketing
• Link building on social media sites
• Viral video marketing
• Social bookmarking
• Forum submission, and more   

The skillful use of these strategies would help create a buzz on these interactive sites and get connected to your targeted clientele and business associates. Share your high value content and engage with them. This would work wonders to make your presence felt.

Social media can also help you build your brand. The service provider would build your profile taking care to create your profile name and description to clearly project your brand and link them to your site. Your content would be constantly updated.

Every page of your website would be provided with buttons that make it easy to share your content. This would help visitors share what they like on high-value networking sites like Facebook, Twitter, Google+, and Pinterest. It’s important to choose the most effective social media platform for your brand - the one that your followers use the most.

With more people surfing the web via smartphones and tablets, your service provider can also provide you with social media marketing mobile SEO strategy. The impact of social media on marketing will continue to grow in importance and only an experienced search engine optimization company can help you meet your business promotion goals.

2013 Social Media Marketing Trends

The success of social media marketing lies in the right mix of profitable strategies. The wrong combination will reduce the traffic from targeted customers rather than attracting them. If you develop your social media strategies such as social media optimization on the basis of current trends, you can increase profits and can use social media sites effectively for marketing. Here are the trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.

Decline in Usage of Social Bookmarking Sites

According to the research reports, the use of social bookmarking sites has declined from 26% to 10%. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very carefully.

End of Daily Deal Sites

Daily deal features or simply daily offerings of deals are considered as a powerful way to attract a large number of targeted customers at a time. The research report says that around 80% of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, it is advisable to use social media sites for long term marketing goals rather than daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media for marketing will obviously perform social media campaigns (using social media sites for promotion) for their products or services to attract targeted customers. The campaigns will be successful only if the relevant social media site is popular among the customers.

The research report indicates that marketers who spend more than 40 hours a week for social media marketing carry out their campaigns more intensely through Google Plus, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media marketing. Also, around 92% of marketers who have five or more years of experience prefer LinkedIn than 70% of marketers having less than five years of experience. Forum marketing has also decreased to 16% this year from 24% in 2011.  

Around 67% of marketers are planning to increase campaigns through Twitter even though it is a slight decrease from 69% last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns.

Here is the picture which shows almost 14 social media platforms and the percentage of marketers that prefer them. The results shows around 62% chose blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).

Trends in B2C and B2B Marketing

Business to Consumer (B2C) Marketers uses Facebook at a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.

From this chart, we can understand that B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them do not completely utilize blogging and have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the second largest search engine, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Online Check-ins

As per the research reports, there is a decrease in the usage of geo-location services including Foursquare from 17% to 11%. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now more worried about privacy and safety. Marketers can undertake this situation by introducing contests and rewards. This will encourage people to check-in more.

If you are still following the old strategy for social media marketing, then it is the time to develop new strategies based on all these current trends. It is better to hand over this deadly task to a professional SEO company that offers reliable social media marketing and search engine optimization services rather than trying to implement the strategies on your own.

Google Plus Marketing Strategies

Google Plus is better known to be a corporate account providing the facility to share company information among a wide circle and encourage followers. It allows business owners to connect their businesses with customers and attract more traffic to their websites, which will finally lead to more conversions.

The whole process of utilizing Google+ facilities to increase the traffic to a business website is termed as Google Plus Marketing. The most popular strategy to enhance Google Plus Marketing is to link your website with Google + page, either by generating a relevant Google + profile or mentioning about the website in the post. Other than that, there are quite a lot of strategies that encourage successful social media marketing with Google Plus. Let’s look at the best ones among them.

Widen your Circles and Use Google Plus Ripples

Arrange your Google + connections into various groups using ‘Circles’ feature so that you can share posts with specific groups from which you can receive maximum traffic. You can sort connections into Circles of family, friends, social media, news and much more. Ripples is a Google Plus feature which can show up the entire circles of shares with a openly shared post and help you connect with the most important influencers in your business field.

Submit Posts Consistently and Optimize for SEO

Post relevant content consistently to increase the PageRank for your posts. Higher PageRank will drive more traffic to Google+ posts and then to your blog or website. Write original content and use the right keywords throughout your posts for gaining a better place in search results. Add suitable images to your post for increasing the reliability of the content. Approach a professional SEO company and employ search engine optimization on your entire content to make it more competent.

Promote Interactive Google + Posts

An interactive Google+ post will have the facilities of call-to-action button and deep linking. Call-to-action button helps customers to take relevant action based on the product or service described in the post. For example, if you add the call-to-action label ‘Buy’, then it will allow the customers to explore the ways to buy the product. Obviously, it will drive attention of more customers to your post and finally to your business website. Deep linking can direct the clicks received for interactive posts to Google + app installed in mobile devices so that it can drive traffic from mobile users too. Interactive posts also include ‘Share’ button for sharing the posts among circles.

Use Google + Huddle and Hangouts

If you have added your clientele into your Google + circles, you can communicate with them more effectively using Huddle and Hangouts. Customer feedback is also an important factor in any business. Huddle provides group chat facility by which you can keep in touch with your customers and access their feedback. Hangouts provide you with video conferencing and group conversation facility which is an effective communication tool for social media marketing.

Adding +1 Button to Your Websites

If you add Google’s +1 Button to your business websites, it will give you a chance to recommend the content in those sites to friends and followers in your Google + account. Log into your Google Plus account and you click the ‘g+1’ button, now  you can see a window with a text field to enter the e-mail address or Google Circles or Groups and ‘Share’ button. You can add the circles by clicking on the desired group. Like this, your business website can draw audience attention towards the website.

Create a Business Page on Google +

Google + Business Page is the latest feature released by Google + only for entrepreneurs. If you already have a Google + account, you can create a business page after choosing relevant items from five categories such as Local Business or Place, Product or Brand, Company, Institution or Organization, Arts, Entertainment or Sports and Others. Once you fill in this crucial information, you can customize the page by adding photo and tagline.

Google business page can give your business an identity and the details you have entered earlier will help your page come up in top search results during location specific search, product specific search and more. This will drive traffic to your page and slowly to your business website. Other from that, it contains the facilities such as Ripples, Hangouts and +1 Button which open new possibilities of social media marketing.

4 Facebook Marketing Techniques

In the modern world, marketing is a crucial part of any company's success. Most of the businesses are marketing their products and services through a wide range of modern modes of marketing such as email marketing and telemarketing, social media marketing. The most popular social networking sites that are constantly used by businesses are Facebook, Twitter, Foursquare, LinkedIn and YouTube. Facebook marketing has become an essential part of entrepreneurs' marketing plans.

There are many reasons why business should use Facebook as their main marketing platform. Facebook marketing services give you an opportunity to directly engage with your customers. The prospect of communicating with your customers not only helps you establish positive image of your business in the minds of existing and prospective customers but also lets you to receive the reviews and complaints about products or services you offer.

4 Successful Facebook Marketing Techniques

There are many Facebook marketing techniques that you can use for launching your new products, finding prospective clients from all over the world and staying connected to your customers? Here are some Facebook marketing techniques that can help business owners stay in connected with their customers and gain global exposure for their products and services.

• Target audience Facebook profile: Your Facebook profile is the very first thing that your potential visitor sees. This is why you have to spend considerable time on your profile. Your profile should have maximum information about your business products, services, specialization, advantages and effectiveness of your products, company history and other relevant details. Providing complete details about your company is the key to create your audience targeted Facebook profile.
• Post highly likable and sharable content: Posting sharable contents will grab the attention of your targeted customers. There are so many ways to get your posts shared. For instance, if you are involved in selling cake baking supplies, talking about cake recipes, celebrity bakers and baking tips will probably be something that your followers can appreciate. Offering discount codes, freebies, contests or sales is an excellent idea to keep them more excited about engaging with your Facebook page. High quality, witty or funny images and quotes, infographics and videos are favorites for followers which encourages them to share the content with their own followers.
• Join groups and create events: If you connect your Facebook account to similar groups, then it will help you find the target audience that may be interested in your products and services. Also, joining various Facebook groups will allow you to increase customers from all over the world. You can also participate in various group discussions which will help you to spread awareness about your business via pictures and videos. Creating events can be helpful for sales promotions, product launches and event-based operations.
• Facebook Ad campaign: Running a Facebook campaign is a great way to show your potential customers what services you have to offer. Create an ad regarding your product using Facebook interface. This provides much faster results and also gets to experience high ROI.

Hire a professional SEO company that provides social media optimization services to boost your search engine page rankings and attract targeted traffic to your website. And also Stay connected with Facebook marketing services to reap the benefits of social media marketing.

Social Media Marketing for Business

Social media marketing is one of the most important means of marketing for modern businesses. As the name suggests, this kind of marketing leverages the power of social media for businesses to gain traffic for their website and popularity for their products in, and through, the various social networks. The most common means of achieving these goals is by creating attractive content pieces and sharing them online through Facebook, Google+, YouTube, Twitter and other popular social networking platforms. Though it may sound easy, social media marketing demands single-minded effort and requires considerable experience.

Social Media Marketing Outsourcing

Every business needs to have a definite social media marketing strategy. Marketing through the social networks though takes some time for the results to start coming. It demands a comprehensive understanding of user trends and how social networking works, as well as loads of dedication if you wish to successfully handle this and get the desired results. This makes it necessary for businesses to outsource social media marketing to SEO/SMO firms. There are many benefits provided by an Internet marketing company:

• Helping you establish a strong online presence.
• Delicately working to familiarize your brand among your targeted audience in the social network.
• Bringing in traffic to your website from the social networking platforms and acquiring links from prominent blogs, portals and sites for increasing your website’s page rank.
• Helping develop really strong customer relationship and generating long period link traffic.
• Ensuring cost-effectiveness of the outsourcing process, because you wouldn’t need to hire employees to market in the social networks and bear the associated costs.
• Ensuring productivity of your business as outsourcing helps you focus more on your core business activities and significantly reduce business risk.
• Helping you save precious time and attain greater efficiency by generating greater sales and revenue.

Discover the Impact of SMM

Social media optimization services offered by a search engine optimization firm will ensure your business image is enhanced and you receive more traffic to your site and more customers for your business. Reliable and experienced SEO companies identify SMM methodologies that will suit your business the most and bring maximum popularity for your website through their services such as:

• Social media management
• Content development
• Twitter marketing
• Facebook marketing, etc.

Though outsourcing search engine optimization and social media optimization is hugely beneficial, you need to ensure that the SEO company you select is right for you. The SEO firm must function as a virtual extension of your business office, providing dedicated social media marketing solutions.

Effective social media marketing has the power to propel your business to greater sales, and thereby revenue growth. It is also a really quick and easy way for reaching your potential customers from all over the world. Social media marketing outsourcing is quite a practical and successful option for businesses that have limited financial and HR resources as well as social media expertise.

SEO Benefits From Pinterest

Social networking sites have taken the Internet by storm. The latest in the league is Pinterest.  Pinterest is a social photo sharing website that has also been described as an online pin board. Just like other social media sites, Pinterest has opened up immense possibilities for search engine optimization. Businesses looking to enhance their social media presence for higher SEO ranking can utilize various Pinterest marketing strategies to further their marketing goals.

4 ways Pinterest Can Improve Search Results

Here are some Pinterest marketing tactics that can have immense SEO benefits for your business:

• People love visual content. Visual content often gets more awareness and provokes more interaction than written content. Whenever an image is pinned, it links back to the original source. This offers great backlinks that can also bring referral traffic to your website. Moreover, users can save the image to different bulletin boards so that it gets shared easily and quickly to boost the online visibility of your website. As Pinterest is also like a social bookmarking site, it is easier to come up with effective marketing tactics to attract traffic for higher conversions and ROI.
• The 'Pin It' button is great for promoting the visual content you have on your site. This will enhance brand recognition and attract your targeted audience. Pinterest has also added the Follow button to encourage people to follow you on the site.
• You can involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand. 
• You can create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Succeeding in Network Marketing

There are SEO professionals out there who can come up with Internet marketing ideas that you haven’t ever thought of. Find professional SEO Company to handle your social media marketing. Using the right strategies, they can maximize your SEO benefits from your Pinterest marketing campaign.

5 Search Engine Marketing Secrets to Sustain Your Online Identity

Trying to promote your products online is not so easy. Search engine marketing, abbreviated as SEM, is a form of internet marketing which promotes websites by increasing their visibility in SERPs with the support of on-site and off-site optimization and through advertising. SEM combines both natural and paid search activities.

Building up an effective SEM strategy plays a significant role in the success of your online business. Internet marketing can:

• Attract more and more visitors to your website
• Improve your website’s visibility
• Improves the brand of your company as well as products
• Increase sales and return on investment

Irrespective of the size and type of your business, Internet marketing and SEO strategies can help you sustain your online identity.  Besides, it will enhance and support your business' overall marketing objectives. An effective search engine marketing strategy must comprise short-term as well as long-term marketing strategies. 

Top 5 SEM Secrets to Sustain Your Online Identity

Importance of keyword research: Keyword research is the most important aspect in any search engine optimization marketing initiative. Understanding the readers and the ways to reach them is essential when employing any marketing tactic. In keyword research, it is very important to choose the right keywords or keyword phrases in order to secure a high ranking. Properly performed keyword research will yield the best keywords or keyword phrases for your website. This will result in increased traffic to your website.

Link building: Link building is a key aspect in SEO. It involves creating the right anchor text that contains your keyword, links to relevant websites and getting links from reputable sites. An effective link building campaign is necessary to improve the ranking of your website.

Make use of site headers: Use site headers when generating a page for SEO. Headers play a vital role in dividing your page into easily readable paragraphs. Search engines such as Google give importance to these headers.

View source codes on competitor websites: Viewing source codes of your competitor websites will give you an idea about how they optimize their websites and what keywords they are using. 

Organize files in a directory: Always ensure that you organize your files within the directory. Organizing your files near the main directory will help you secure better rankings in SERPs.

Always ensure that your website is SEO friendly: While indexing, search engine bots give preference to text and links. Pages with non-text contents are not easily indexed. If your website has a lot of Flash, Ajax, and other non-text material, then you're making it difficult for the search engines to index your pages. For sustaining your online identity, it is quite essential to make your website design SEO friendly.

The above five search engine marketing secrets will help you sustain your online identity.

Twitter Marketing Services – to Stay in Touch with Loyal Clients Always

If you don’t keep in touch with your clients on a regular basis, they will soon forget who you are and what products and services you offer. This will lead to losing your clients and ultimately money. Staying in touch with clients is very important to promote your business. Don’t think that phone calls and snail mails are the only ways to stay in touch with your clients and prospects. Now is the time to move into the e-marketing (online or the internet marketing) arena. Social media marketing is a form of internet marketing that offers significant opportunities for you to stay connected with existing customers and find new ones. Social media outlets such as Facebook, Twitter, Google+, and YouTube are just to name a few.

Using Twitter as part of online marketing strategy will help you expand and strengthen your business relationships without spending a single penny on marketing. Twitter marketing services have been widely used by ordinary people, celebrities, organizations and businesses to stay connected. If you have an online business, then it is advisable for you to take advantage of Twitter.

Twitter marketing services facilitate effective internet marketing that allows you to stay in touch with people who follow you. It allows users to share information by means of 140 character posts which are known by the name “tweets”. These tweets may include links to images, videos and just about anything on the web. Creating a Twitter identity is all about showcasing your business for maximum exposure while enhancing your business credibility. Just create an account and link the account to a web page, instant messenger program or mobile phone, allowing the user to send/receive messages to and from others.

Establishing online presence on Twitter is time-consuming. There are several social media outsourcing firms that offer complete Twitter marketing services. These services include:

• Twitter ‘progress’ reports to measure your online success
• Creating accounts with custom-designed Twitter page
• Follower base building 
• Online reputation management
• Content and spam moderation
• Winning tweets that create effective results
• Creating an effective sales funnel
• Moderation of account activity

Professional SEO companies help you create Twitter accounts and engage your clients with interesting tweets, respond to the queries of your customers, develop your brand, maintain the account by tweeting periodically, develop contests and giveaways with the current followers to attract new customers and also provide comprehensive report on the company’s Twitter image.

In short, businesses that utilize Twitter marketing can effectively increase business communication. Don’t miss an opportunity to connect with your clients! 

Facebook Marketing - Let’s Look at the Benefits

Facebook is the most popular social networking website that has established a solid reputation for itself among Internet users. With more than 800 million active users all around the globe, Facebook has provided opportunities for excellent interaction and communication among the public. It has also offered a business-networking platform for promoting products and services, advertising, and multimedia interaction between the business and its market.

Irrespective of their size, businesses try to maintain a Facebook account so that they can promote their business online. With Facebook marketing, businesses can organize events, contests and create quizzes.  In other words, marketing via Facebook is a great way for businesses to popularize their products or services. The most important benefit of using Facebook for marketing purposes is that it allows businesses to establish a direct link with their customers. Let us look at the various benefits of Facebook marketing.

• Creating brand awareness: Generating brand awareness with the support of Facebook marketing solutions is a huge benefit. Once your online presence is established with Facebook, you can easily create brand awareness among target customers. This can be done by creating a business page, using Facebook ads or using Facebook groups. Generating brand awareness will help you get your brand out there in front of people.


• Free advertising: There is no direct cost involved in advertising on a Facebook page. Free advertising occurs when someone from your friends’ list or someone new “likes” your page, shares or reposts something from your business and recommends your business to their friends. This will guarantee maximum exposure for your company.   Thus, Facebook marketing facilitates free advertising.


• Drive website traffic and generate leads: Your Facebook page should be a great source of traffic to your website. Develop a strategy to get more “likes” on your Facebook page. Getting more “likes” will ultimately increase the traffic to your website. Increase in traffic can increase sales and your profit margin. Thus you can drive website traffic and generate leads through the social media marketing tool - Facebook.


• Announcing important events: Facebook lets you announce conferences, business events, webinars, product launches, and other types of events. Using Facebook, it is quite easy to create an event and invite friends and followers. 


• Customer Interaction: Facebook helps you to interact with your customers. You can communicate promotions, events and contests. Clients could engage with online customer service representatives to discuss complaints, provide feedbacks, and post other messages. You can ask for ideas to improve your products or services.

Finally, using Facebook as a social media marketing tool indicates that you are up-to-date in your marketing strategies. To help you with Facebook marketing, and enhancing your online presence there are several firms providing reliable social media outsourcing services.

Knowing the Difference between On Page and Off Page SEO

Search engine optimization (SEO) has become one of the most crucial strategies for increasing traffic to websites. The higher a website page ranks on search engines, the greater its chances of attracting targeted traffic. A professional SEO company can provide your business website with the right blend of on-page and off-page SEO strategies to achieve the desired results.

On-page Optimization for Enhanced Website Readability and Ranking

On-page optimization focuses on two main elements of your website: web page content and web page structure. The content of your web pages are optimized with the right keywords to highlight your product or service. On-page optimization is also focused on making your keyword-optimized web pages appear relevant in web searches.  Properly implemented, on-page optimization will ensure that your website ranks high in search results. The main techniques employed are:

Proper keyword research and density

Using the right keywords in your web content is a key factor in search engine optimization. Extensive keyword research is carried out to zero in on the typical words and phrases that potential client uses to look for your product or service using search engines. They also search out words or phrases that differentiate you from your competitors. These words are used in your website content to optimize each of your web pages so that they rank on top in search engines and divert potential clients to your website.

Overuse of keywords or phrases can lead to keyword stuffing. This can have a negative impact. Most search engines either ban or remove keyword-stuffed web pages from search results. Hence appropriate keyword density is important for high ranking in search results.

Right use of Meta tags

Meta tags are words or phrases which are normally embedded in a webpage's code. Meta description offer a snippet view of your company and its unique offerings, helping search engine crawlers or spiders index your website for optimum visibility.

Link and image optimization

Optimizing your internal and external outbound links is significant for both search engines and for allowing better navigation for your visitors. Similarly, if your website has images, special tags have to be employed to give your images search value.

Off-page Optimization to Enhance Organic Search Engine Ranking

Off-page optimization strategies include link-exchange programs, directory submissions, social media marketing, article submissions, blog submissions, social book marking and so on.

Link Exchange

This is a cost effective way of gaining more visitors by simply exchanging links with other sites.

Web Analytics

This relates to analyzing your website's potential audience, visibility, and ability to attract attention online. Traffic to your website will be measured, collected, and analyzed to provide a clear picture of your site's visitors, their demographic, as well as their surfing and shopping habits while browsing through your website. This analysis would then be used for search engine optimization.

A professional SEO company can provide SEO services that incorporate the right blend of on-page and off-page techniques to help your website attract good ranking.

White Hat SEO- an Effective and Safe Search Engine Optimization Method

Your website will be penalized if you follow black hat SEO strategies that cheat search engines. On the other hand, white hat SEO is an effective and safe search engine optimization method. This strategy is ethical and follows SEO guidelines to organically improve search engine rankings. The process produces long term positive results in terms of rank stability. White hat SEO strategies also assist search engines to index a website properly and authentically.

Why White Hat SEO Is Considered an Effective and Safe SEO Technique

White hat SEO techniques help to generate high website traffic, increase sales leads and improve your online presence. The process also helps your website to achieve an edge over competitors and become a market leader. Once white hat SEO strategies are implemented on your website, you can ascertain effective and long-lasting results. Different optimization strategies that adhere to SEO guidelines are:

• Uniqueness of content – Only well-written content with fresh, natural and innovative information can attract users to your website. Web content is written with visitors in mind. Therefore, try to include useful and reliable details about your business for enhancing your credibility. It is also important to update the content with the latest information for attracting more customers.


• Keyword research – Selection of appropriate and popular keywords which suit your business involves great challenge. Keywords are tagged in page titles and Meta data to gain popularity and enable quick accessibility.


• Link building – Good content always attracts more customers which in turn promote link sharing. Be aware of spam or junk; make sure to get links from popular websites. Submitting articles in online directories, and publishing blogs and press releases help to increase link building. Suitable back links and reciprocal links help in establishing a name for your business and generate website traffic as well.


• Flawless coding and tagging – Proper coding enables users to navigate and access the website easily. Give preference for alt tags, link anchor text and headings to get exposure for individual pages and thereby increase the possibility for high web ranking.


• Establish link popularity – White hat SEO techniques help to establish link popularity by maintaining relationship with customers in real time. Open conversations, reviews, customer feedback and comments are to be given great preference to establish link acquaintances and popularize your business.


• Social media marketing –  It is an ethical way to promote your business through social media networking sites. This technique helps to increase web ranking and brand awareness extensively.

Importance of Choosing a White Hat SEO Company

In SEO services, great importance is given for longevity of results. Choose a white hat SEO company which delivers quick and reliable output, meeting all search engine standards and ethics. Before hiring an SEO company, know more about its strategies and authorized methods to avoid black marks or penalties. Select a firm with a good reputation, good track record and long term experience for your entire SEO outsourcing tasks. Don’t accept unrealistic promises or very low prices for SEO services to avoid issues caused by black hat SEO agencies. To conclude, white hat SEO is an effective and safe search engine optimization method that will help establish your business and brand name.

Factors to Consider When Comparing Costs of In-house and Outsourced SEO

Business enterprises, whether big or small, involved in internet marketing recognize the importance of search engine optimization for overall success. Hence entrepreneurs often compare and evaluate SEO services that are done in-house or outsourced. Most commonly, comparison is done in terms of costs and quality of work. In this article we’ll analyze the different factors to consider when deciding whether you want in-house SEO or outside SEO.

There are many advantages and disadvantages of in-house SEO and SEO outsourcing. As in-house SEO experts know everything about the business, it becomes easy to know the market and overcome challenges efficiently. Moreover, in-house SEO experts can concentrate on a single website to generate the best results. Also, in-house SEO gives complete control of the SEO strategies to the company executives.

In the case of SEO outsourcing you can benefit from the service of a professional team with great experience. This SEO service also caters to the diverse needs of clients without time lag using advanced infrastructure. Thus your business can save resources and time and maintain an edge over competitors.

In-house and Outsourced SEO – A Comparison

• Infrastructure with advanced technologies – Overhead charges to set up and maintain an in house SEO facility is comparatively very high. On the other hand, an SEO agency already has an infrastructure with the latest tools and techniques.


• Professional qualification of SEO experts – A professional SEO company has a team of experts with a wider perspective and experience.


• Cost for hiring employees – Cost for hiring a full time SEO expert sometimes becomes a great burden for the business. But in the case of SEO outsourcing, often rates are quoted depending on the type of project. Hence it is necessary to compare the relative costs of in-house SEO and outsourced SEO depending on the business budget per annum.


• Budget – Affordable SEO services provided that stay within your budget.


• Time – Time-bound SEO services enhance overall business success.


• Accuracy and quality of work – Research of suitable keywords and phrases, website design with dynamic content, link building, directory listing and website review come under SEO services. Delivery of projects with precision helps to place your website at top positions in search engine result pages. A professional firm can help you achieve this more easily.

Other influential factors that determine the cost of SEO services are market value, research of popular keywords, brand promotion and requirement of various social media marketing strategies.

Search for an Established SEO Company

A professional SEO company can assure trustworthy services to satisfy your requirements. Choose an affordable SEO firm that offers customized services to associate with you and help you achieve business targets effortlessly. Consider important factors when comparing costs of in-house and outsourced SEO and this will help you decide on the right option that will work best in your favor.

Twitter Doesn’t Help Bring in Much for Small Businesses, Survey Tells

Twitter is perceived as one of the important pieces of the social media marketing campaign pie, but according to small business owners it simply hasn’t worked! A recent survey conducted by Vistage International and The Wall Street Journal has revealed that only a negligible 3% among the 835 surveyed owners of small businesses believed Twitter could help their business.

LinkedIn got the single highest percentage of votes, 41% believing that social network to be potentially advantageous to their business. YouTube was picked up by 16% of the respondents while Facebook was chosen by 14% of the small business owner respondents.

Twitter and Small Businesses

Twitter seems to have quite some work to do and it has nothing to attract them with except its concept of short message sending. Small scale industries constitute a significant chunk of companies in the US and Twitter responds to the survey saying that it is only beginning to canvass its social media worthiness specifically to small scale industries. For search giants such as Google, small businesses are a major source of revenue.

How Facebook Helped a Small Business Owner

The owner of a small business dealing in manufacturing and delivering low calorie meals has been using Twitter and Facebook for three years to market his business. From 2011 he has designated one of his employees to work on social media marketing for 20 hours per week. The plan involved starting health discussions in Facebook and providing health tips and links to health articles in Twitter. In 2012 Facebook managed to become the sixth highest online traffic driver to his website. Twitter has only managed to be the 117th online traffic driver. His company started using Pinterest, the online scrapbook, around four months before and it has already managed to rank 59.

Facebook’s Response and the Kind of Social Networks that Succeed

Facebook naturally nods in approval at results such as these, claiming these are similar to what many other independent surveys on small businesses have proved. While only 4 out of 10 business owners have set apart employees to social media marketing, usually because they don’t have much resources, time and money to research on the most effective social media plans, half of the surveyed small businesses reported spending anywhere from one to five hours a week on social media campaigns. One-third of businesses also reported spending no time. The social networks that deliver quick results are therefore more appropriate for these businesses and LinkedIn and Facebook seem to have emerged favorites.

A Law Consultancy Firm’s Social Networking Experience

The head of a law consultancy firm says that he has devoted two days each week for developing ways to drive traffic to his website since two years and has used LinkedIn, Facebook, Twitter and YouTube. As a result the website receives 12,000 visitors each month now which is a massive rise from 800 visitors per month in 2011. The revenue he receives from his website has also increased fivefold, he claims. Still Twitter contributes very little to his web revenue.

Twitter maintains that it is only about to embark on an effort to educate business owners on the best ways to use the service and reach potential customers and also informs that around 4.5 million owners of smaller businesses are already employing Twitter though the company has not seriously begun campaigning to them.

Professional SEO companies can help businesses capitalize on the potential of social networking in a cost-effective manner.

Social Media Marketing - Maximize ROI

Social Media Marketing – to Progress with Technology

Small as well as big enterprises have accepted the possibilities of social media marketing to connect with their potential customers for generating high sales leads and profit. In this article, we’ll see how social media marketing helps to maximize ROI. Depending on the results of return on investment (ROI) analysis, it is possible to analyze and optimize social media approaches for promoting brand awareness and business establishment.

Tips to Maximize ROI Using Social Media Marketing

Social media marketing is a massive campaigning using various social networking sites such as Twitter, Facebook, Google+ and LinkedIn. This trendy approach helps to gain more website traffic which in turn generates more business. Facebook marketing is a well-accepted online marketing strategy that increases ROI considerably. Brand awareness, global exposure and conversion of sales leads to actual business are real factors that maximize ROI. Moreover, online presence is enhanced by link building with popular websites. There are several ways to maximize ROI using social media marketing. Methods that help to improve the efficiency of your website are:

• Develop website content that addresses your core business. Content must be dynamic with fresh ideas, graphics, audio, images and videos. Find matching keywords and phrases for search engine optimization. Website must also give options for social sharing and engagement.


• Take advantage of social media optimization to get connected with loyal customers anywhere at any time.


• Communicate with potential customers in real time for building a trustworthy community. Encourage loyal clients to share more information about product requirement and market trends. Also find time to share details about product usage and its applications. Highlight customer reviews in the website to reveal your stability and dependability.


• Submit articles related your business in online directories, and blogs; publish press releases


• Analyze ROI regularly to know the business progress and change marketing strategies accordingly


• Social media marketing plans must be organized and incorporated with overall marketing strategies


• Promote social media advertising, web banners, email marketing, video marketing and pay per click advertisements to target the right audience for converting them to customers


• Encourage goodies and freebies

Social media listening is an effective way to establish your brand name. This procedure helps to track down various changes in social media marketing, especially to get the demographics of new markets, sales leads, customer relationship, team management and business development.

Depend on Professionals to Harvest the Benefits of Social Media Marketing

Social media marketing provides real benefits only if conceived and implemented through right procedures. Only professional SEO companies with long-term experience and a good track record can deliver results as expected. Such firms have qualified staff and state-of-the-art infrastructure to provide reliable online marketing services within your required turnaround time. They must also have certain qualities such as accuracy, consistency, affordable pricing, confidentiality and good customer support. Social media marketing helps to maximize ROI quickly and effectively when the service is provided by a competent organic SEO service provider.