Social Media Marketing to Improve your Sales

The online business arena is one that has to withstand tough competition. The extent of the success of your business largely depends on the kind of website you have. Your website is the threshold to your business and showcases the services or products you offer. So it is important to make your website visible to targeted customers that are searching for your products or services using online search engines. Search engine optimization services are designed to enhance the visibility of your website. These professional SEO services help place your website in the initial ranking position in all major search engines, help promote your products and services to a wider audience and can make your online business a big success.

For medium and small scale enterprises, social media marketing is one of the best Internet marketing tools for gaining good exposure. It benefits businesses by boosting their sales and revenue.

In the current scenario, more and more people are making use of the Internet to find product details or purchase the ones they want. The World Wide Web helps businesses to reach the maximum number of customers.

Various platforms are being used by companies for interacting with customers and improving brand awareness. Social media marketing via social media platforms is a successful online marketing technique that can ensure excellent business exposure, constructive interaction with customers and building of a strong bond between clients and businesses. Social media websites such as Twitter, YouTube, Facebook, Google Plus and LinkedIn help businesses market their products and enhance their brand. These websites help in creating business related fan pages, building communities and groups irrespective of the company's products and services. This helps in improving the company’s sales and revenue considerably.

Benefits Offered by Social Media for Your Business

• Worldwide sharing of your company's products
• Helps in knowing public opinion about your business
• Best platform to communicate with your patrons and clients
• Helps in increasing brand awareness
• Useful for receiving feedback about your services and products
• Useful for connecting with various business clients
• Best platform for sharing your company's information such as new product launches, promos and other events
• Direct connectivity with customers
• Provides opportunities for new business exposure

Outsourced Social Media Marketing Services - Points in Favor

Saves Time

Surveys show that 43 percent of the small business houses spend around six hours a week surfing the social media websites. You need to devote more time to your website and enhance its presence on social platforms. It may be a bit difficult with your busy schedules and lack of personnel handling the task. In such cases, outsourcing your social media marketing needs will enable you to reap rich dividends via social media marketing without having to lose focus on other business aspects.

Access to Specialized Expertise

Implementation of the right strategies for promoting your business on social media can be done with the assistance of SEO companies specializing in social media optimization. The professionals in such firms are knowledgeable about the type of social media platforms suiting your business profile, type of content you should be sharing and how often you should post the content. Outsourcing your social media activities can prove to be an effective way for achieving business success via social media.

Gain Fresh Perspective

Social media optimization experts stay constantly updated on the latest social media trends. They also interact with people having different perspectives on social media marketing.  This helps them in coming up with creative ways for promoting your business and making your company stand apart from your competitors.

When provided by a reliable SEO company, social media marketing services can surely improve your sales and add value to your brand.

Google+ Marketing Tips and Strategies

Social media is becoming a huge platform for strategic business promotion and a number of businesses are successfully making use of popular social media sites. Apart from standard platforms such as Twitter and Facebook, Google Plus is raising as a great platform for marketing. Google Plus has features specially cut out to suit businesses. One of them is the facility to join as a brand.

Mentioned below are 6 tips you could consider when opting for Google Plus marketing.

• Use Circles and Hangouts – Google+ marketing offers a way of creating groups where members get to learn more about your business. In case if you have created a presence on Facebook, your friends can be imported to Google Plus Circles. Hangouts bear similarities with Tweet Chats but in a video format. But the video discussions are limited to 15 people in most of the cases.
• Customize your Google Plus URL – You can directly create your unique URL using the name of your business through Google. Google plus service can be used for creating a customized URL for your account. This helps in building your online brand presence.
• Get the Most Out of Google Plus Events - Announcements can be made by making use of the events function. Dates of your upcoming store promotions and sales, Tweet Chats and Google Hangouts can be posted. Options are there for making your event public and including additional information about the places of tickets availability for the event. Use of Gmail can integrate well with the calendar function.
• Setting Up Google Authorship – Setting up of Google Authorship apart from being simple can also increase brand awareness and improve SEO. This can be done by including a link to your Google Plus profile on each of your blog posts, and also include a link on your profile to your blog posts.
• Participate in Other Google Plus Hangouts - Participating in other Google Plus Hangouts, especially of those who have participated in your Hangouts, is a wise choice. It is the best way to express your interest in them just as they have expressed interest in you.
• Be Patient - Even though Google Plus marketing is viable, it does not match up to the popularity of Twitter or Facebook since yet. However, it is best that you are not over concerned about your Google Plus viewer ship, but wait for your popularity to build up. You should always be reliable in your efforts by posting high quality, relevant and interesting content on a regular basis. This will ultimately lead to considerable increase in your popularity.

Enhance your social media presence irrespective of the platform you use. Whether Facebook, Google Plus or Twitter marketing, you should always focus on posting relevant and engaging content. Also, it should be interactive to your users. Contests, posting polls, giveaways and voting are some of the ways of gaining a strong following. Significant relationships with your customers can be attained by tailoring each post to individual social media websites.

Reliable SEO Company for Your Business

Search engine optimization (SEO) is important for the promotion of online businesses. It is effective and affordable compared to other marketing  techniques. It is a fantastic way to build a global audience. Websites optimization is done by utilizing the latest techniques so that great online visibility, extensive customer base and top search engine ranking can be achieved. An established SEO company would provide customized and affordable SEO services to increase the ranking of their businesses websites on major search engines such as Google, Yahoo, Bing and others.

Range of Services Offered By Professional SEO Companies
 

• Keyword research and selection - Reasearch end identify the right keywords for your business. Then, these keywords are strategically used in the content developed for promoting the business. When someone searches for products/services using these keywords, the website is listed on the top pages of search engines.
• SEO copywriting - SEO copywriting services include creating relevant, informative and keyword-rich content that attracts search engines as well as the readers.
• Website design - An experienced service provider would provide a web design that is well-organized and can bring excellent ROI.
• Social media optimization - Optimizing your website for various social media sites is a sure way of gaining great exposure and developing your brand. Professional SEO services make the best use of social media platforms to enhance their client websites and expand their reach.
• Link building services - When there are incoming links, the natural placement of the website on the search engine is determined. When proper back links are built, higher search engine rankings are achieved and more targeted traffic is attracted.

What Benefits You Gain by Outsourcing to a Professional SEO Company?

It is important to plan the right SEO strategy for your business website. However, this task can prove a daunting one if you attempt to do it yourself. As the algorithms of Google are being constantly changing, professional help is required for maintaining high rankings. This is why the help of professional companies is required for many businesses. An established company has a good team of experts who implement proven strategies that help in maintaining the search engine rankings. Both off-page and on-page factors are taken into account when optimizing the website. These SEO experts stay constantly updated with the latest develop
ments in the web marketing field.

What Can Be Expected From a Right SEO Company?

• Use of Ethical techniques - The right SEO company would only use white hat and legal techniques for promoting the website.
• Customized solutions - A professional SEO company would develop the right strategy as per the business for achieving the desired business goals.
• Expert team - The business would have a project manager and an exclusive team for implementing the online marketing campaign.
• Constant monitoring - The performance of the site would be tracked constantly and reports would be provided regularly to keep you informed about the progress.

Social Media Impacts on Business

Social media has forever changed the way we interact wit the world. Your presence on social media networks can have a significant impact on your search engine result page ranking. That's why businesses need a well-planned social media marketing strategy.

The Importance of Social Media Presence for Your Business

Social media has improved the importance of search engine optimization (SEO) strategies for businesses. Social media optimization can increase SERPs of your website, improve brand awareness, and generate leads. Membership in social media sites helps you interact directly with their customers, collect feedbacks, reviews and comments (positive or negative) and modify or change their strategies accordingly. Here are some of the main reasons why business chose social media as part of their marketing strategy.

• As of end-2012, there were about 2.4 billion internet users worldwide and the number is increasing
• Over one billion people are sharing their ideas, views and experiences through interactive websites
• About 69 percent of US mobile users access the internet on their phones daily.

Advantages You Can Obtain From a Professional SEO Company

The best way to leverage your presence on social networking sites is to outsource your social media optimization tasks to a professional SEO company. A competent service provider can build your online social presence and enhance your marketing benefits using the following strategies:

• Keyword research
• Content development
• Article and blog submission
• Twitter marketing and Facebook marketing
• Link building on social media sites
• Viral video marketing
• Social bookmarking
• Forum submission, and more   

The skillful use of these strategies would help create a buzz on these interactive sites and get connected to your targeted clientele and business associates. Share your high value content and engage with them. This would work wonders to make your presence felt.

Social media can also help you build your brand. The service provider would build your profile taking care to create your profile name and description to clearly project your brand and link them to your site. Your content would be constantly updated.

Every page of your website would be provided with buttons that make it easy to share your content. This would help visitors share what they like on high-value networking sites like Facebook, Twitter, Google+, and Pinterest. It’s important to choose the most effective social media platform for your brand - the one that your followers use the most.

With more people surfing the web via smartphones and tablets, your service provider can also provide you with social media marketing mobile SEO strategy. The impact of social media on marketing will continue to grow in importance and only an experienced search engine optimization company can help you meet your business promotion goals.

2013 Social Media Marketing Trends

The success of social media marketing lies in the right mix of profitable strategies. The wrong combination will reduce the traffic from targeted customers rather than attracting them. If you develop your social media strategies such as social media optimization on the basis of current trends, you can increase profits and can use social media sites effectively for marketing. Here are the trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.

Decline in Usage of Social Bookmarking Sites

According to the research reports, the use of social bookmarking sites has declined from 26% to 10%. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very carefully.

End of Daily Deal Sites

Daily deal features or simply daily offerings of deals are considered as a powerful way to attract a large number of targeted customers at a time. The research report says that around 80% of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, it is advisable to use social media sites for long term marketing goals rather than daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media for marketing will obviously perform social media campaigns (using social media sites for promotion) for their products or services to attract targeted customers. The campaigns will be successful only if the relevant social media site is popular among the customers.

The research report indicates that marketers who spend more than 40 hours a week for social media marketing carry out their campaigns more intensely through Google Plus, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media marketing. Also, around 92% of marketers who have five or more years of experience prefer LinkedIn than 70% of marketers having less than five years of experience. Forum marketing has also decreased to 16% this year from 24% in 2011.  

Around 67% of marketers are planning to increase campaigns through Twitter even though it is a slight decrease from 69% last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns.

Here is the picture which shows almost 14 social media platforms and the percentage of marketers that prefer them. The results shows around 62% chose blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).

Trends in B2C and B2B Marketing

Business to Consumer (B2C) Marketers uses Facebook at a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.

From this chart, we can understand that B2B marketers use a more diverse array of platforms compared to B2C marketers. Both of them do not completely utilize blogging and have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs as they are regarded as the most popular social media platform. YouTube being the second largest search engine, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used for generating leads for B2B organizations.

Fewer Online Check-ins

As per the research reports, there is a decrease in the usage of geo-location services including Foursquare from 17% to 11%. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now more worried about privacy and safety. Marketers can undertake this situation by introducing contests and rewards. This will encourage people to check-in more.

If you are still following the old strategy for social media marketing, then it is the time to develop new strategies based on all these current trends. It is better to hand over this deadly task to a professional SEO company that offers reliable social media marketing and search engine optimization services rather than trying to implement the strategies on your own.

Why Business Needs Local SEO?

For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found a solution to all my difficulties - Local SEO. I contacted a professional SEO company offering local SEO services. After evaluating my business and its visibility issues, the SEO team offered me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let's look at how these strategies worked to promote my business.

Local Business Listing Sites: Local SEO makes use of local business listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.

With improved online visibility, I found that more local customers have started to visit my website, which is working to promote my brand. My SEO service provider took care to choose only local listing sites authorized by Google for promoting my small business.

Back linking:  Local SEO services include building inbound links to a business website. In keeping with Google's latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I understood that relevancy was important because the search engines identify keywords on the basis of the backlinks. Another significant factor is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.

Social Media Promotion: They also used effective social media optimization strategies to drive target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google Plus and more and created posts in them which helped draw local customers to my website. They spread the posts via 'Share' or 'Like' buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google Plus, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.

Social media marketing involves the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google+, and more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.

Online Advertising

Pay per Click advertising (paying money to search engines to display your website on top search results) is observed as a powerful way to promote business online due to easy implementation, high ROI and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.

The local SEO services provided by the SEO Company help to attract more local customers to my website and helped in the online promotion of my restaurant - something which I definitely couldn’t have achieved on my own.

Google Plus Marketing Strategies

Google Plus is better known to be a corporate account providing the facility to share company information among a wide circle and encourage followers. It allows business owners to connect their businesses with customers and attract more traffic to their websites, which will finally lead to more conversions.

The whole process of utilizing Google+ facilities to increase the traffic to a business website is termed as Google Plus Marketing. The most popular strategy to enhance Google Plus Marketing is to link your website with Google + page, either by generating a relevant Google + profile or mentioning about the website in the post. Other than that, there are quite a lot of strategies that encourage successful social media marketing with Google Plus. Let’s look at the best ones among them.

Widen your Circles and Use Google Plus Ripples

Arrange your Google + connections into various groups using ‘Circles’ feature so that you can share posts with specific groups from which you can receive maximum traffic. You can sort connections into Circles of family, friends, social media, news and much more. Ripples is a Google Plus feature which can show up the entire circles of shares with a openly shared post and help you connect with the most important influencers in your business field.

Submit Posts Consistently and Optimize for SEO

Post relevant content consistently to increase the PageRank for your posts. Higher PageRank will drive more traffic to Google+ posts and then to your blog or website. Write original content and use the right keywords throughout your posts for gaining a better place in search results. Add suitable images to your post for increasing the reliability of the content. Approach a professional SEO company and employ search engine optimization on your entire content to make it more competent.

Promote Interactive Google + Posts

An interactive Google+ post will have the facilities of call-to-action button and deep linking. Call-to-action button helps customers to take relevant action based on the product or service described in the post. For example, if you add the call-to-action label ‘Buy’, then it will allow the customers to explore the ways to buy the product. Obviously, it will drive attention of more customers to your post and finally to your business website. Deep linking can direct the clicks received for interactive posts to Google + app installed in mobile devices so that it can drive traffic from mobile users too. Interactive posts also include ‘Share’ button for sharing the posts among circles.

Use Google + Huddle and Hangouts

If you have added your clientele into your Google + circles, you can communicate with them more effectively using Huddle and Hangouts. Customer feedback is also an important factor in any business. Huddle provides group chat facility by which you can keep in touch with your customers and access their feedback. Hangouts provide you with video conferencing and group conversation facility which is an effective communication tool for social media marketing.

Adding +1 Button to Your Websites

If you add Google’s +1 Button to your business websites, it will give you a chance to recommend the content in those sites to friends and followers in your Google + account. Log into your Google Plus account and you click the ‘g+1’ button, now  you can see a window with a text field to enter the e-mail address or Google Circles or Groups and ‘Share’ button. You can add the circles by clicking on the desired group. Like this, your business website can draw audience attention towards the website.

Create a Business Page on Google +

Google + Business Page is the latest feature released by Google + only for entrepreneurs. If you already have a Google + account, you can create a business page after choosing relevant items from five categories such as Local Business or Place, Product or Brand, Company, Institution or Organization, Arts, Entertainment or Sports and Others. Once you fill in this crucial information, you can customize the page by adding photo and tagline.

Google business page can give your business an identity and the details you have entered earlier will help your page come up in top search results during location specific search, product specific search and more. This will drive traffic to your page and slowly to your business website. Other from that, it contains the facilities such as Ripples, Hangouts and +1 Button which open new possibilities of social media marketing.

4 Facebook Marketing Techniques

In the modern world, marketing is a crucial part of any company's success. Most of the businesses are marketing their products and services through a wide range of modern modes of marketing such as email marketing and telemarketing, social media marketing. The most popular social networking sites that are constantly used by businesses are Facebook, Twitter, Foursquare, LinkedIn and YouTube. Facebook marketing has become an essential part of entrepreneurs' marketing plans.

There are many reasons why business should use Facebook as their main marketing platform. Facebook marketing services give you an opportunity to directly engage with your customers. The prospect of communicating with your customers not only helps you establish positive image of your business in the minds of existing and prospective customers but also lets you to receive the reviews and complaints about products or services you offer.

4 Successful Facebook Marketing Techniques

There are many Facebook marketing techniques that you can use for launching your new products, finding prospective clients from all over the world and staying connected to your customers? Here are some Facebook marketing techniques that can help business owners stay in connected with their customers and gain global exposure for their products and services.

• Target audience Facebook profile: Your Facebook profile is the very first thing that your potential visitor sees. This is why you have to spend considerable time on your profile. Your profile should have maximum information about your business products, services, specialization, advantages and effectiveness of your products, company history and other relevant details. Providing complete details about your company is the key to create your audience targeted Facebook profile.
• Post highly likable and sharable content: Posting sharable contents will grab the attention of your targeted customers. There are so many ways to get your posts shared. For instance, if you are involved in selling cake baking supplies, talking about cake recipes, celebrity bakers and baking tips will probably be something that your followers can appreciate. Offering discount codes, freebies, contests or sales is an excellent idea to keep them more excited about engaging with your Facebook page. High quality, witty or funny images and quotes, infographics and videos are favorites for followers which encourages them to share the content with their own followers.
• Join groups and create events: If you connect your Facebook account to similar groups, then it will help you find the target audience that may be interested in your products and services. Also, joining various Facebook groups will allow you to increase customers from all over the world. You can also participate in various group discussions which will help you to spread awareness about your business via pictures and videos. Creating events can be helpful for sales promotions, product launches and event-based operations.
• Facebook Ad campaign: Running a Facebook campaign is a great way to show your potential customers what services you have to offer. Create an ad regarding your product using Facebook interface. This provides much faster results and also gets to experience high ROI.

Hire a professional SEO company that provides social media optimization services to boost your search engine page rankings and attract targeted traffic to your website. And also Stay connected with Facebook marketing services to reap the benefits of social media marketing.

Social Media Marketing for Business

Social media marketing is one of the most important means of marketing for modern businesses. As the name suggests, this kind of marketing leverages the power of social media for businesses to gain traffic for their website and popularity for their products in, and through, the various social networks. The most common means of achieving these goals is by creating attractive content pieces and sharing them online through Facebook, Google+, YouTube, Twitter and other popular social networking platforms. Though it may sound easy, social media marketing demands single-minded effort and requires considerable experience.

Social Media Marketing Outsourcing

Every business needs to have a definite social media marketing strategy. Marketing through the social networks though takes some time for the results to start coming. It demands a comprehensive understanding of user trends and how social networking works, as well as loads of dedication if you wish to successfully handle this and get the desired results. This makes it necessary for businesses to outsource social media marketing to SEO/SMO firms. There are many benefits provided by an Internet marketing company:

• Helping you establish a strong online presence.
• Delicately working to familiarize your brand among your targeted audience in the social network.
• Bringing in traffic to your website from the social networking platforms and acquiring links from prominent blogs, portals and sites for increasing your website’s page rank.
• Helping develop really strong customer relationship and generating long period link traffic.
• Ensuring cost-effectiveness of the outsourcing process, because you wouldn’t need to hire employees to market in the social networks and bear the associated costs.
• Ensuring productivity of your business as outsourcing helps you focus more on your core business activities and significantly reduce business risk.
• Helping you save precious time and attain greater efficiency by generating greater sales and revenue.

Discover the Impact of SMM

Social media optimization services offered by a search engine optimization firm will ensure your business image is enhanced and you receive more traffic to your site and more customers for your business. Reliable and experienced SEO companies identify SMM methodologies that will suit your business the most and bring maximum popularity for your website through their services such as:

• Social media management
• Content development
• Twitter marketing
• Facebook marketing, etc.

Though outsourcing search engine optimization and social media optimization is hugely beneficial, you need to ensure that the SEO company you select is right for you. The SEO firm must function as a virtual extension of your business office, providing dedicated social media marketing solutions.

Effective social media marketing has the power to propel your business to greater sales, and thereby revenue growth. It is also a really quick and easy way for reaching your potential customers from all over the world. Social media marketing outsourcing is quite a practical and successful option for businesses that have limited financial and HR resources as well as social media expertise.

Search Engine Optimization: How Can It Help Your Business?

A large majority of people now consider the internet as the most reliable source of information. This has made it an excellent medium for business organizations to market their products and services. Search engine optimization (SEO) helps businesses enhance their online visibility for greater sales and revenue.

Online marketing strategies are devised to target business websites. The main objective of SEO is to enhance the visibility of a website by optimizing it for specific keywords which people use to search for the products or services offered. If the search engine crawler finds that your website is keyword optimized, then it will index your website, making it available for those who search with these keywords on the search engine. Professional SEO services can help your website get top ranking for relevant keywords, help users find your site easily, and convert visitors into customers.

Business Success Depends on a Proper SEO Strategy

Your website's placement on popular search engines like Google depends on   several variables such as keyword density and placement in webpage content, link popularity, HTML codes, website theme and more. Search engines have two types of listings: paid or sponsored ads which can bring immediate results, and organic or natural search results which ensure long-term success. SEO focuses on natural search results, though a comprehensive search engine optimization marketing campaign would focus on both these strategies.

The main elements of organic SEO are as follows:

• Keyword Research and Integration: Keyword phrases integrated to Meta tags, Titles, URLs and images help the business website get indexed and ranked by search engines. Keywords and keyword phrases for your business website would be based on the keywords with high volume searches. While overcoming competition on high volume keywords is important, long tail or low volume keywords with little or no competition may also be targeted for good effect.


• Unique and Valuable Content: The unique content on a website or in an article or blog targeting the needs of viewers with appropriate competitive keywords/key phrases will help a great deal in enhancing the appeal of a business website. This can attract targeted visitors and lead to maximum conversions. With more targeted traffic and increased conversions, businesses can gain maximum return on investment.


• Quality Inbound and Outbound Links: Link building is an important SEO tactic which focuses on getting links for your website from websites that have positive Page Rank. Inbound links or “backlinks” are the links pointing to your site from other websites. Quality inbound links can make your site more popular with search engines.  Off-page factors such as link popularity, PageRank and Anchor Text in incoming links feature significantly in getting your site ranked high in search engine results pages. At the same time, outbound links from your website to others with relevant and informative content for users can also play an important role in your SEO campaign.


• Social media optimization: This relates using the power of social media to market your website. Techniques include Blog Marketing, Forum Marketing, Building Facebook Communities and Twitter Profile Building which can make your website to reach more targeted visitors via social media platforms such as Facebook, Twitter, Google+ and Linkedln. This will enhance strategic marketing businesses which can easily create brand awareness.


• Local SEO: Building your brand in your area in very important if you are targeting a local market. For instance, physician practices and other healthcare facilities benefit from local SEO solutions for their specific geographic location. So SEO strategies are designed to help your local customers find your business on search engines.

Other search engine optimization strategies that businesses benefit from include email campaigns, reputation management, and submission of articles and press releases.

Find the Right SEO Company

All these search engine optimization strategies can improve traffic to your website and increase sales only if they are properly planned and implemented. Flawless optimization needs time and has to be done by professionals.  Search engines constantly update and redefine their ranking algorithms so that only relevant sites get indexed. That’s why you need to find an experienced professional SEO company to manage your online marketing campaign for you.

Twitter Marketing Services – to Stay in Touch with Loyal Clients Always

If you don’t keep in touch with your clients on a regular basis, they will soon forget who you are and what products and services you offer. This will lead to losing your clients and ultimately money. Staying in touch with clients is very important to promote your business. Don’t think that phone calls and snail mails are the only ways to stay in touch with your clients and prospects. Now is the time to move into the e-marketing (online or the internet marketing) arena. Social media marketing is a form of internet marketing that offers significant opportunities for you to stay connected with existing customers and find new ones. Social media outlets such as Facebook, Twitter, Google+, and YouTube are just to name a few.

Using Twitter as part of online marketing strategy will help you expand and strengthen your business relationships without spending a single penny on marketing. Twitter marketing services have been widely used by ordinary people, celebrities, organizations and businesses to stay connected. If you have an online business, then it is advisable for you to take advantage of Twitter.

Twitter marketing services facilitate effective internet marketing that allows you to stay in touch with people who follow you. It allows users to share information by means of 140 character posts which are known by the name “tweets”. These tweets may include links to images, videos and just about anything on the web. Creating a Twitter identity is all about showcasing your business for maximum exposure while enhancing your business credibility. Just create an account and link the account to a web page, instant messenger program or mobile phone, allowing the user to send/receive messages to and from others.

Establishing online presence on Twitter is time-consuming. There are several social media outsourcing firms that offer complete Twitter marketing services. These services include:

• Twitter ‘progress’ reports to measure your online success
• Creating accounts with custom-designed Twitter page
• Follower base building 
• Online reputation management
• Content and spam moderation
• Winning tweets that create effective results
• Creating an effective sales funnel
• Moderation of account activity

Professional SEO companies help you create Twitter accounts and engage your clients with interesting tweets, respond to the queries of your customers, develop your brand, maintain the account by tweeting periodically, develop contests and giveaways with the current followers to attract new customers and also provide comprehensive report on the company’s Twitter image.

In short, businesses that utilize Twitter marketing can effectively increase business communication. Don’t miss an opportunity to connect with your clients! 

New Search Engine Optimization Tactics to Explore in 2013

The continuously changing search engine optimization (SEO) scenario was one of the most controversial topics in Internet marketing last year. With the changing SEO landscape, you need to change your SEO strategies for better rankings in search engines. Keeping up with these changes can be challenging for nearly any type of business. But it is important to remain up-to-date with the changing practices and strategies of social media optimization, as it can help you enhance your business image.

In this article, we will discuss about the new search engine optimization tactics to explore in 2013.

• Always provide helpful and informative content:  Quality of the content adds value to your website. Most of the search engines won’t let a website enjoy a better search engine ranking position if it does not contain relevant content.  Helpful and informative content ensures that your potential customers get interesting content to read. Try to introduce relevant content that is reader-oriented, reliable, unique and original. Search engine bots can easily recognize it when a page deviates from the topic. If you try to fool search engines with irrelevant content, it will eventually lead to getting your website banned. Also, try to keep the content short and simple.


• Optimize your pages using SEO best practices: Search engine optimization plays a key role in the world of online business. Many business owners are aware of the fact that SEO may bring potential clients and customers to a website. Try to include unique, accurate page titles; description tags,  provide easy navigation, offer optimized content; write better anchor text; optimize images; use heading tags; implement SEO for mobile sites; submit mobile sites to search engines; promote your website appropriately and use free webmaster tools. If you implement these SEO techniques, your website will get better ranking positions. 


• Implement social media tactics: Today, before purchasing, customers make a product research with the support of social media sites such as   Facebook, Twitter and YouTube. Implementing social media tactics will create opportunities for consumer engagement. You can encourage your clients to share positive experiences regarding your products and services on social media websites. Also, you are getting an opportunity to defend yourself from complaints on these sites. Social media optimization drives new customers to your online business.


• Build mobile pages and/or mobile apps: Optimizing your mobile site and apps with features such as location phone number, address, hours; driving directions; local store promotions and pictures, company YouTube videos, in-store offers, social network sharing; and links to promotions will let your business be found when consumers search on his/her mobile devices.


• Build local pages: Building local pages with enhanced local business details will help your online business rank well on search engines.


• Optimize map listings with local landing page URLs: Always link your local landing pages to your Maps pages to increase local relevancy.

The above are some of the major SEO tactics that will play a key role in SEO for 2013. 

Social Media Optimization Services: Brings Success in Online Business

Social media optimization (SMO) is growing in importance at a fast pace. One cannot afford to ignore the positive outcomes of this very powerful SEO factor. Whatever be the industry you are associated with – healthcare, finance, laboratory supplies, publishing, art, outsourcing or any other, you can reap great online success from this solution. However, owing to the difficulty associated with keeping up-to-date with the latest in this technique as well as with search engine-related algorithmic changes, it is advisable to entrust the task with a professional SEO company.

Social Media Optimization Services you’ll benefit from

When you approach an expert search engine optimization company with your requirement, they would make maximum use of popular social media marketing sites – MySpace, Facebook, Twitter, Delicious, Faves, StumbleUpon, Blinklist, Jumptags, Google+, YouTube, Reddit and others to make your business known to potential online customers. The following are the services you can expect to benefit from:

• Blog optimization
• Blog marketing
• Blog commenting
• Tagging and bookmarking
• Twitter profile building
• Building of Facebook communities
• Forum marketing
• Article writing and distribution
• Social bookmarking

In addition to activities on other websites, the social media optimization company may do enhancements to your web pages. This includes the incorporation of third-party functionalities such as videos and images, RSS feeds, user ratings, sharing buttons, polling tools and social news.

Many Advantages

The advantages of this technique are many and you get these advantages faster when an outsourcing company is there to help you, one of the reasons being that the company has prior experience and knows what will work and what won’t. The company is able to achieve this by way of various processes such as creating awareness of your brand across social networks, directing quality traffic from social media websites towards your website, enhancing link popularity and assisting with acquiring of non-reciprocal link.

Now take a look at the service benefits that could be yours:

• Value-for-money online advertising
• An impressive position in the search engines
• Wider client base – local, national or international as per your requirements
• A boost in targeted traffic
• Multiplication of qualified inbound links
• Your brand’s credibility, influence and reputation improves
• Improved sales, conversion and ROI (investment returns)
• The impact of other online marketing tactics such as direct marketing, search engine optimization and pay-per-click marketing would get a boost

Seize the Opportunity

Don’t you want to stay ahead of the pack? Consider taking advantage of the potential in social media optimization and watch your business reach great heights through a targeted highly influential and loyal set of online followers. If you would just like to continue with your existing SMO campaign but require advice on getting the results you are aiming at, consider taking advantage of an SEO consultation.

How to Select a Reliable Local SEO Company

It goes without saying that a local SEO company with their well designed and optimized content is the most effective means to promote your online business. Today searches have become more specific, as customers give high priority for the location of products and services. A recent trend in search engine optimization campaigns is to target geographical areas.

Local SEO services maximize your local exposure online. It yields good search engine ranking in your local community, ultimately resulting in increased popularity and revenue.

How to Choose a SEO Service Provider?

Proven Marketing Techniques: A good local SEO Company will work with you to create a local SEO strategy to meet your unique business needs. It will use varied combination of marketing strategies and online SEO to suit your business and improve your brand presence for target audience. They will use advanced techniques such as Latent Semantic Indexing (LSI) and proceed as they do with conventional SEO, always focusing on the target location. They will optimize page names, page titles, keyword density and Meta tags to contribute to high page ranks.

Specialization

lways make sure that the company you choose for your SEO campaign specializes in key optimization features such as organic SEO, maps and place optimization and geo targeted pay per click. These are essential features that compel search engines rank your page locally. You should always choose a company that is adept in these features.

Checklist of Local SEO Solutions

•  Optimizing your website
•  Google Places optimization
•  Google Maps SEO marketing
•  Local maps and promotions
•  Submitting press releases, company listings in local directories
•  Setting the geographic preference in Google's Webmaster tool
•  Conducting local city search
•  Submission of your site to local search engines
•  Comprehensive SEO and SEM services (Organic SEO and PPC)
•  Social media optimization
•  Conversion rate optimization
•  Analyze metrics and analytics
•  Link building including back links
•  Landing page optimization
•  Content development
•  Website updates
•  Mobile search
•  More customized SEO solutions

With affordable solutions, keyword value assessment, cutting edge strategies and advanced reporting system, a professional SEO company can satisfy all your unique business needs. It can be rightly said that partnering with a good local SEO company is the first step to success in your local internet marketing campaign.

Twitter Doesn’t Help Bring in Much for Small Businesses, Survey Tells

Twitter is perceived as one of the important pieces of the social media marketing campaign pie, but according to small business owners it simply hasn’t worked! A recent survey conducted by Vistage International and The Wall Street Journal has revealed that only a negligible 3% among the 835 surveyed owners of small businesses believed Twitter could help their business.

LinkedIn got the single highest percentage of votes, 41% believing that social network to be potentially advantageous to their business. YouTube was picked up by 16% of the respondents while Facebook was chosen by 14% of the small business owner respondents.

Twitter and Small Businesses

Twitter seems to have quite some work to do and it has nothing to attract them with except its concept of short message sending. Small scale industries constitute a significant chunk of companies in the US and Twitter responds to the survey saying that it is only beginning to canvass its social media worthiness specifically to small scale industries. For search giants such as Google, small businesses are a major source of revenue.

How Facebook Helped a Small Business Owner

The owner of a small business dealing in manufacturing and delivering low calorie meals has been using Twitter and Facebook for three years to market his business. From 2011 he has designated one of his employees to work on social media marketing for 20 hours per week. The plan involved starting health discussions in Facebook and providing health tips and links to health articles in Twitter. In 2012 Facebook managed to become the sixth highest online traffic driver to his website. Twitter has only managed to be the 117th online traffic driver. His company started using Pinterest, the online scrapbook, around four months before and it has already managed to rank 59.

Facebook’s Response and the Kind of Social Networks that Succeed

Facebook naturally nods in approval at results such as these, claiming these are similar to what many other independent surveys on small businesses have proved. While only 4 out of 10 business owners have set apart employees to social media marketing, usually because they don’t have much resources, time and money to research on the most effective social media plans, half of the surveyed small businesses reported spending anywhere from one to five hours a week on social media campaigns. One-third of businesses also reported spending no time. The social networks that deliver quick results are therefore more appropriate for these businesses and LinkedIn and Facebook seem to have emerged favorites.

A Law Consultancy Firm’s Social Networking Experience

The head of a law consultancy firm says that he has devoted two days each week for developing ways to drive traffic to his website since two years and has used LinkedIn, Facebook, Twitter and YouTube. As a result the website receives 12,000 visitors each month now which is a massive rise from 800 visitors per month in 2011. The revenue he receives from his website has also increased fivefold, he claims. Still Twitter contributes very little to his web revenue.

Twitter maintains that it is only about to embark on an effort to educate business owners on the best ways to use the service and reach potential customers and also informs that around 4.5 million owners of smaller businesses are already employing Twitter though the company has not seriously begun campaigning to them.

Professional SEO companies can help businesses capitalize on the potential of social networking in a cost-effective manner.

Social Media Marketing - Maximize ROI

Social Media Marketing – to Progress with Technology

Small as well as big enterprises have accepted the possibilities of social media marketing to connect with their potential customers for generating high sales leads and profit. In this article, we’ll see how social media marketing helps to maximize ROI. Depending on the results of return on investment (ROI) analysis, it is possible to analyze and optimize social media approaches for promoting brand awareness and business establishment.

Tips to Maximize ROI Using Social Media Marketing

Social media marketing is a massive campaigning using various social networking sites such as Twitter, Facebook, Google+ and LinkedIn. This trendy approach helps to gain more website traffic which in turn generates more business. Facebook marketing is a well-accepted online marketing strategy that increases ROI considerably. Brand awareness, global exposure and conversion of sales leads to actual business are real factors that maximize ROI. Moreover, online presence is enhanced by link building with popular websites. There are several ways to maximize ROI using social media marketing. Methods that help to improve the efficiency of your website are:

• Develop website content that addresses your core business. Content must be dynamic with fresh ideas, graphics, audio, images and videos. Find matching keywords and phrases for search engine optimization. Website must also give options for social sharing and engagement.


• Take advantage of social media optimization to get connected with loyal customers anywhere at any time.


• Communicate with potential customers in real time for building a trustworthy community. Encourage loyal clients to share more information about product requirement and market trends. Also find time to share details about product usage and its applications. Highlight customer reviews in the website to reveal your stability and dependability.


• Submit articles related your business in online directories, and blogs; publish press releases


• Analyze ROI regularly to know the business progress and change marketing strategies accordingly


• Social media marketing plans must be organized and incorporated with overall marketing strategies


• Promote social media advertising, web banners, email marketing, video marketing and pay per click advertisements to target the right audience for converting them to customers


• Encourage goodies and freebies

Social media listening is an effective way to establish your brand name. This procedure helps to track down various changes in social media marketing, especially to get the demographics of new markets, sales leads, customer relationship, team management and business development.

Depend on Professionals to Harvest the Benefits of Social Media Marketing

Social media marketing provides real benefits only if conceived and implemented through right procedures. Only professional SEO companies with long-term experience and a good track record can deliver results as expected. Such firms have qualified staff and state-of-the-art infrastructure to provide reliable online marketing services within your required turnaround time. They must also have certain qualities such as accuracy, consistency, affordable pricing, confidentiality and good customer support. Social media marketing helps to maximize ROI quickly and effectively when the service is provided by a competent organic SEO service provider.

Know about Social Media Optimization

Social Media Optimization - Some Basic Realities

Social media including social networking websites, RSS feeds, blogs, bookmarking sites and blogs are widely accepted among internet crawlers to gather the required information about products or services for quick shopping.   Thus online media plays a vital role to publicize your products and services among the customers cost-effectively. So it is important to know about social media optimization and its various aspects to establish a successful online business.  The process helps to increase website traffic and thereby escalate sales and brand awareness. 

Social Media Optimization Strategies

Search engines rank each webpage according to the recommendation of users of social networks including Google+, Facebook and Twitter. Thus through social media optimization, online presence and visibility of your website is increased. Some approaches to enable effective social media marketing are:

• Create user-friendly websites
• Build precise outbound and inbound links to enhance internet presence. Often inbound linking from popular websites increase your search engine acceptance.
• Ensure accurate coding
• Incorporate accurate title and meta tags
• Include perfect bookmarks for easy navigation
• Handpick the right keywords and phrases
• Create dynamic and realistic website content. Include PDF files, audio, texts, video, graphics and photos.
• Avoid hidden texts and links
• Encourage users to browse again and again by upgrading website content. Also reward valuable customers with some promotional offers.
• Ensure community building. Also give the option to communicate and send feedback in a timely schedule.  At the same time, share some quality time with customers to understand their requirements and present market trend.
• Always target potential customers faithfully
• Add icons of popular bookmarking and social networking sites on your web pages

Benefits of Social Media Optimization

Facebook marketing is one of the effective marketing approaches that reach a wide range of audience in a short span of time without you having to invest too much. Some benefits of social media optimization worth mentioning are:

• Provides quick online exposure
• Drives huge website traffic
• Enables to brand a product or service
• Helps to build backlinks and remain well-connected with the web world
• Enables to upgrade content with new thoughts and promotions
• Ensures social media listening to know more about new sales leads, customer support, business demographics and online reputation management. Also, the technique helps to analyze business progress, track work of team members and manage social profiles
• Helps to maintain customer relationship
• Assists in incorporating new business management strategies

Necessity to Choose a Reliable Social Media Optimization Company

To avoid the potential risks of being penalized, great care must be taken while performing social media optimization. Only a professional SMO company with a good track record can deliver quality social media optimization service with utmost dedication and accuracy. Choose only a company rated high by search engines, and having excellent infrastructure and workforce. Also, find out more about their team management, pricing, location, turnaround time, quality control and experience/reputation.

SEO - The Right Option to Enhance Your Online Business

Every business website wants to attract the right kind of traffic for higher sales and increased revenue. SEO or search engine optimization is the right option to enhance your online business as the procedure is designed to help your website gain visibility on the Internet. Various strategies are employed to attract customers to your site and to convert these visits into enquiries and sales. The right SEO tactics can make your website rank higher on major search engines like Google, Yahoo and Bing and bring in more traffic. Hiring the services of a professional SEO company is the easiest way to achieve your online marketing goals.

Overview of SEO Services

A professional SEO company would have the technology and resources to help businesses achieve their Internet marketing goals. This includes a team of search engine optimization specialists that knows how to implement the right techniques to improve organic search traffic. Reliable search engine optimization companies conduct an in-depth evaluation of the client business so that they can provide them with the most suitable strategies: 

• Keyword research and analysis: After an initial analysis of your website, extensive keyword is performed to identify the keywords that match your website content, products and services. These keywords are then strategically used on your website and in the articles and other content used to market your business. Keyword research is done on a continuing basis to get the best results from the SEO campaign. Advanced keyword research tools are used.


• Website/content optimization: Your website is provided with informative, valuable content linking with keyword phrases so as to get more traffic and sales. Experienced content writers provide quality and optimized content.
  
  
• Optimized title tags: This is a very important factor in on-page ranking. Descriptive titles with the right keywords are given on every web page. The title tags are crucial for increasing search engine page rankings.
  
  

• Link building: This is an off-page optimization strategy which is crucial to SEO. Quality authority, one-way backlinks are set up to have a positive effect on search engine rankings. A combination of techniques are used such as link submission service, content writing service, social bookmarking, press release distribution, and more.
  
  
• Social media optimization: The right online audience is targeted through popular social media marketing sites. Services provided include tagging and book marking, blog marketing and optimization, building Facebook Communities, Twitter profile building, and forum marketing.
  
  

• Video marketing: the service provider will optimize the client videos so that they get listed on the top in the pages of leading search engines.
  
  

• Website design and maintenance: A reliable search engine optimization service provider will optimize the website and continuously monitor its performance to maximize sales and revenue. Reports are provided on a regular basis to track changes and keep the client informed of progress.

With competition increasing by the day, it is crucial for businesses to maintain their online visibility. The best option is to hire a professional SEO company to enhance your online business. Using the latest optimization techniques, a reliable service provider can provide ethical and affordable SEO services to increase the flow of traffic to your website for enhanced sales and revenue.

SEO - Critical Online Marketing Component

Internet marketing is a vital component of any modern business strategy. Online trading is effective to reach out to thousands of targeted visitors in a short period. However, simply having a website doesn’t support online business. Search engine optimization is the right procedure to sculpt your website in accordance with search engine requirements. The process offers many benefits for big as well as small business entrepreneurs. SEO is undoubtedly a critical component of almost any online marketing endeavor.

Why SEO is considered a Critical Factor

SEO enhances the online visibility of a website to attract new visitors. It helps to attract search engine crawlers looking for different products and services. By implementing white hat optimization techniques, it is possible to secure a better online presence, increase website traffic and increase your revenue. Search engine optimization is time-consuming and complex and should be ideally obtained from a reliable service provider.

 SEO has many advantages:

• Helps to design a website with unique content and suitable keywords/popular phrases. Creative website content is appreciated by many users, which in turn attracts more potential customers. This enables to create an interesting interface by including relevant videos, images and graphics that can make your website more appealing.

• Enables to reach a broader audience. This also improves the credibility of your products and services.

• Facilitates branding of products/services. As more and more visitors hit your website, the popularity of your business is enhanced.

• Permits to publish blogs, forums, news feeds, press releases and directory submissions for outbound linking. Also, SEO services help other websites to link with you and thereby increase the website traffic and online integrity of your business.

• Allows clients to participate in the conversation. Customers can also post their comments about your products or services. Moreover, business representatives can upload their feedback to maintain a good relationship with clients.

•  Provides option to integrate with social networking sites. This has a large impact on online marketing. Online customers can also share your website or articles through social media campaigns.  

•  Enables to track the performance of your website. Professional SEO services help to evaluate whether indexing is done in search engines to place your website in top positions in search engine result pages.

 Who Can Deliver Consistent SEO Tasks?
 
Only a professional SEO company that has been providing organic search engine optimization services to diverse clients can ensure quality and consistent outcomes. Moreover, experts use high-end techniques to provide customized service that can ideally meet customer needs. Considering the overall advantages it ensures, SEO is a critical component of almost any online marketing endeavor.

 Article Source: SEO - Critical Component of Almost Any Online Marketing Endeavor

Using Social Media to Maximize Web Presence

Putting your message across has never before been easier with the availability of versatile social media networking. Social media platforms permit businesses to enhance their web presence and stay active in social networking sites. Facebook, Twitter, MySpace, Google+ and LinkedIn are some prominent social networking sites with many followers all over the world. When using social networks to maximize web presence, you need great awareness about the technical advancements and the latest trends in social media marketing. A multidimensional approach is often required to integrate social media into your business websites. Informative content, perfect keywords and inbound links also bring your website to a top position on various search engines. This in turn brings a large number of potential customers to your website and boosts your internet presence.

How to Use Social Media to Maximize Web Presence


You need a well-developed website with reliable contents highlighting your services, products and contact information. The online footprint of a business firm can be enhanced through social media accounts, blogs and advertisements on other websites. Social media optimization is a procedure that provides adequate opportunities to get connected with a large number of customers around the world. Some ways to use social networking effectively are:

• Add social share buttons/icons to your business websites or blogs. On clicking these icons, visitors are directly diverted to potential social media pages. Facebook marketing enables clients to follow or share contents and thereby increase your web presence.

• Incorporate unique marketing ideas. Blogs and newsletters must highlight the products and services to attract customers. Include promotional events and incentives to boost your overall sales.

• Video marketing is another technique to share your content easily among your targeted audience. Video blogging sites such as YouTube help to embed videos in your website. This also enhances the visual impact of the website content.

• Plan a dependable website marketing strategy and observe your success patiently.

• Spread out beyond your website to show your presence in more than one destination. This will give more opportunities to reach out to new customers. You can also place your website links in social networking sites, email blogs, online publications and other advertisement campaigns.

• Always remain active by posting blogs and articles with up-to-date information. This increases credibility and awareness about your products or services. Social media listening permits marketers to understand the latest trends in markets and customer expectations. Also, make sure to respond to negative as well as positive comments attentively without delay.

A firm providing SMM services can help you create excellent website content for effective web marketing. Experienced establishments also provide the best exposure for your products and services through unique web marketing strategies. All qualified staffs work hand in hand to design perfect websites by integrating social media. To conclude, using social media to maximize web presence is a great marketing strategy to enhance your business cost-effectively.

Article Source: Using Social Media to Maximize Web Presence