Monday, 27 January 2014

What You Need to Know When Hiring an SEO Company in 2014

The face of search engine optimization is fluid with Google and other major search engines continuing to make major changes to search engine ranking factors. Choosing the right SEO company in 2014 can make a big difference to your online visibility and success.  The challenge lies sifting through the many providers out there, all of whom make promises to provide you with top search ranking using a slew of SEO strategies. However, not all SEO companies can implement the right tactics to provide your business with real value in a scenario of algorithmic and other changes. As Google says, "Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation".

Things to Watch out For

SEO Company 2014

  • Companies that guarantee high ranking overnight
  • Spammy emails
  • Beware of a company that is secretive
  • Watch out for 'Cheap'
  • Part-time SEOs

Points to Help You Make the Right Decision

The most important criterion is that you should be aware about what Search engine optimization is and what you are trying to accomplish. Always get recommendations and suggestions from experienced business associates or from search engine optimization savvy people you trust. Browse online for search engine optimization firms and make a shortlist of a few SEO companies. Contact or visit these companies and see how they respond for your queries and doubts. Get an idea about the services they offer which is easy if a free trial is offered. Ask about strategies and prices. Keep the following factors in mind while choosing your SEO service provider in 2014:

  • Long term or short term SEO
  • Check for references and reviews
  • Look for ethical strategies
  • A company that works as part of your business

Search engine optimization is a slow and steady process. A good search engine optimization firm is the one that provides you with ongoing reports about their activities and contacts you regularly to give suggestions on how you can tweak your website to spike visitor interest and traffic for higher conversions and sales.

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