Friday, 14 June 2013

Role of Local SEO in Website Optimization

All businesses are familiar with the term ‘local SEO’ and its role in optimizing any website for a particular and targeted geographic area. Maximum local exposure is significant for such companies and the right local SEO strategies make this possible. This article provides you with extended information on how to promote your business in the specific location and enhance your sales in that area.

Local SEO Building Blocks

Your website’s layout and content should be user-friendly and well optimized to catch the interest of popular search engines and to make it accessible for visitors. Make sure that your website is content-rich and provides people with the right information about your business. Contact information on your website should be clear and comprehensive allowing customers quick and easy access to the information they need so they can get in touch with you. Website content needs to be fresh and up-to-date and any outdated or incorrect information has to be fixed without delay. Be active on social media by providing and sharing great content and build your presence in local community networks to promote yourself and allow your consumers to promote you.

How to Generate Leads with Local SEO?

A professional local SEO company can provide your business with the right strategies to enhance you local leads, conversions, and sales:

  • Your website is optimized for leading search engines. Your business is listed at Google’s Local Business Center to help your targeted visitors find the locality you want to be seen in. Optimizing your website to enhance your search results in this area will give you a competitive advantage there.
  • How is your business optimized for local search? Keyword research plays an important role in your local SEO campaign. The reason why keyword research is important is because a site seeking to grab much qualified traffic must first know which phrases to focus on to achieve search engine rankings. The service provider performs keyword research to find geo-specific keywords and phrases relevant to your business and area. For instance if you are a physician targeting Tulsa, OK, keywords targeted would be those specifically relevant to the Tulsa area such as ‘doctors in Tulsa’, ‘physicians in Tulsa’, and so on. 
  • Geographic preferences are correctly entered in the Google's Webmaster tool and your website gets submitted in local search engines
  • Rich locality-based content is developed for your website and efforts are made to continually update it with the necessary information.
  • Local SEO strategies would also include link building services and the submission of press releases, articles and blogs.
  • Google Maps is used to generate an HTML embed code and include a location map on your website. This lets Google find you and allows your customers to understand your physical location.
  • Social media optimization is performed so that your business has a presence on Facebook, Twitter, LinkedIn, YouTube, and other social media channels. A local business profile is created on Google+ with your local and correct contact info. Conversion rate and metrics analysis are other search engine optimization services.
  • Local mobile SEO solutions are also provided so that your business shows up on mobile phone and tablet searches. Google Now, an intelligent personal assistant that aggregates information from location may be used optimize local search for your business on iPhones and iPads.

Most people use search engines to get info on local businesses. So local search engine optimization is an affordable option for small businesses compared to expensive traditional marketing strategies such as ad campaigns and television and newspaper ads. Choosing the right local SEO company is the key to successful local SEO.

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