Wednesday, 26 June 2013

How to Recover from Panda Update?

Matt Cutts’ announcements of Google’s upcoming Penguin update and the unconfirmed Panda update at SMX West have been reverberating throughout the SEO world. Whereas the latest Penguin update will be rolled out soon, the Panda update can be more gradual and will no longer be announced. Panda updates have been more frequent than the Penguin ones and the possibility of a 25th update already having been felt has sent shivers down the spine of many webmasters. But there are ways to be prepared for Panda outbreaks.

Since the first Panda update, webmasters have been looking to figure out what online marketing practices the updates affect. A permanent overhaul of your SEO strategy may become essential so that you wouldn’t have to waste your time and energy worrying about Panda updates. Here are few things that Panda specifically targets:

Low Quality Content

One of the Panda’s core targets of penalization is websites with lack of original authored content. There are still pages which do not have much original content. Their pages have nothing but links and advertisements. Others have content purchased from the so-called content farms. For genuine searches, websites with shallow or low quality content are of absolutely no use. We all know that Google’s aim is to provide the ultimate search experience, so it is quite easy to figure this out.                

Duplicated Pages to Targeted Keywords

Duplication of content will not be tolerated by Google. We’re not talking about copied content, but pages within a site that are duplicated for targeting keyword variations. There are other ways your site could have duplicated content too, such as session IDs resulting in a website having identical pages. 

Empty Web Pages
There are a number of reasons a website can end up with a lot of empty web pages. Housekeeping issues as well as internal search issues could result in empty web pages. This is also a factor that could invite Panda penalties against the site.     

Too Many Adverts

Websites with large ad ratio are another target for Panda. If ads overrule content and interfere too much with the user experience, that website is not delivering a good service to the user.

Buying Inbound Links

This is a practice which most webmasters may have already given up on, thanks to Google’s relentless algorithmic innovations, but it is worth mentioning. If you purchase inbound links and indulge in such artificial link building campaigns, Google Panda will most likely spot you. This was once rampantly practiced by websites to generate massive revenue at the expense of user experience and satisfaction.

These are the major Panda updates, webmasters should be aware of. Google Panda targets websites following the entire above explicit or subtle black hat SEO techniques and each update only serves to do the job better. This should give you a reasonable idea of what to expect and keep the fears out of your mind each time rumors of a Panda update surface. But something that can really make your job easier would be outsourcing to an experienced search engine optimization company that has a clearer idea of the bigger picture and has years of experience navigating the tumultuous SEO ocean. If you’re looking to urgently remedy these issues, head straight to professional SEO services.

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