Tuesday, 29 October 2013

Google+ Marketing Tips and Strategies

Google Plus Marketing
Social media is becoming a huge platform for strategic business promotion and a number of businesses are successfully making use of popular social media sites. Apart from standard platforms such as Twitter and Facebook, Google Plus is raising as a great platform for marketing. Google Plus has features specially cut out to suit businesses. One of them is the facility to join as a brand.

Mentioned below are 6 tips you could consider when opting for Google Plus marketing.

  • Use Circles and HangoutsGoogle+ marketing offers a way of creating groups where members get to learn more about your business. In case if you have created a presence on Facebook, your friends can be imported to Google Plus Circles. Hangouts bear similarities with Tweet Chats but in a video format. But the video discussions are limited to 15 people in most of the cases.
  • Customize your Google Plus URL – You can directly create your unique URL using the name of your business through Google. Google plus service can be used for creating a customized URL for your account. This helps in building your online brand presence.
  • Get the Most Out of Google Plus Events - Announcements can be made by making use of the events function. Dates of your upcoming store promotions and sales, Tweet Chats and Google Hangouts can be posted. Options are there for making your event public and including additional information about the places of tickets availability for the event. Use of Gmail can integrate well with the calendar function.
  • Setting Up Google Authorship – Setting up of Google Authorship apart from being simple can also increase brand awareness and improve SEO. This can be done by including a link to your Google Plus profile on each of your blog posts, and also include a link on your profile to your blog posts.
  • Participate in Other Google Plus Hangouts - Participating in other Google Plus Hangouts, especially of those who have participated in your Hangouts, is a wise choice. It is the best way to express your interest in them just as they have expressed interest in you.
  • Be Patient - Even though Google Plus marketing is viable, it does not match up to the popularity of Twitter or Facebook since yet. However, it is best that you are not over concerned about your Google Plus viewer ship, but wait for your popularity to build up. You should always be reliable in your efforts by posting high quality, relevant and interesting content on a regular basis. This will ultimately lead to considerable increase in your popularity.
Enhance your social media presence irrespective of the platform you use. Whether Facebook, Google Plus or Twitter marketing, you should always focus on posting relevant and engaging content. Also, it should be interactive to your users. Contests, posting polls, giveaways and voting are some of the ways of gaining a strong following. Significant relationships with your customers can be attained by tailoring each post to individual social media websites.

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