How Social Media Platforms Help in Mobile Marketing

Technology has simply improved the way of living for all of us. It has become so much easier to establish and maintain communication with others around the globe. Social networks have become immensely popular as platforms to share information and ideas.

Effective Mobile Marketing via Social Media Networking Sites

Twitter
Pinterest
Instagram
Facebook

Researchers are of the view that in the coming years, the majority of us will use the internet from our mobile phones. In countries where there is a limitation in landline and broadband access, mobile internet use will increase.

A Few Mobile Marketing Tips!

Mobile marketers can build their customer base through popular social media networking platforms.

Offering free apps
SEO
Understand who your competitors are
Do not turn off your customers

Consider the above aspects when thinking of a successful mobile marketing strategy and you will get to enjoy excellent results.

Article Source:- How Social Media Platforms Help in Mobile Marketing

Some Ways to Gain the Right Online Exposure with SEO

For any business, it is crucial to create a robust online presence and ensure easy accessibility to targeted visitors. The more useful a website is to the user, the better it will perform in SERPs. SEO is an investment that will help you gain excellent online exposure. On-page and off-page SEO strategies, when implemented properly can do wonders for your business. It would be wise to implement a strategy that uses both SEO and SEM together.

How to Get Maximum Online Exposure with SEO

Let us discuss this with an example. Imagine that you run an elevator & lift company that serves the areas - New York, New Jersey and Connecticut. Your main goal would be to enhance the online visibility of your business website. Here are certain SEO tips to help you out.

Make your website user-friendly: Create a uniquely designed website with easily navigable pages. Make sure not to load your website with too many heavy images. This may increase the loading time, prompting the visitor to move to your competitor's website. Remember to add a call to action or a quick contact form in each page you create.
 
Choose the right domain name: Having a relevant internet address is essential in terms of brand recognition and is a vital part of a successful optimization plan. A simple domain name related to your business or targeted keyword such as "homeelevator.com" or "homeelevatorcompany.com" is ideal since it makes it easy for a searcher to simply type the business name into a browser to find your company. Even thought this helps it is not necessary. Exact Match Domain is no longer valuable. Nowadays getting domains like that are difficult. Search Engines are no longer interested in an exact name but to make sure your brand is well established in your domain name.

Do your keyword research: SEO begins with the words typed in the search box. It is crucial to rank for the right keywords. Make sure to pick less competitive, geo-targeted long tail keywords specific to your business. This can attract the right kind of visitors to your website. Choose the keywords that your prospects may type in to find you such as "Home elevators NY, NJ, CT" or "Multilift Vertical Platform Lift NYC".

Advanced keyword research tools such as Google AdWords tool, Wordtracker and Market Samurai can be used to find targeted keywords.

Create engaging content: Create fresh content for web pages, articles, blogs and newsletters that will engage your current and potential clients and educate them on the advantages of quality elevators and lifts and why your company is their best choice. Make sure your content is unique with the right keyword density, adhering to the latest Google algorithms.

Optimize your title tags and meta description: A title tag is the main text that describes an online document. Title tags should be descriptive and readable. Often visitors go for the easier option of reading the meta tag and description to know about your site, rather than opening the site and reading the entire content.

Get quality back links: Growing the link profile of your website is critical to gain attention and traffic from search engines. It is also important to get quality links from relevant websites related to your business. Your link building campaigns can include sharing guest posts, testimonials, case studies and RSS feeds. Ensure to include keyword-rich anchor text.

Be active on social media sites: Social media presence can generate awareness of your elevators / lifts and brand, and help you reach the millions of users on social media platforms. Make sure to regularly update your social media profiles, and share interesting content / videos that can persuade more buyers to contact you via social media.

Go mobile: Mobile optimized website is a necessity now with more and more people using Smartphones and tablets to search for businesses. The mobile version of your site is in fact a smaller version of your existing website with a more simplistic design. Make sure your location is "findable" to mobile searchers.

Track the progress of your website. Use Google analytics to keep a close eye on your visitors' activity and to identify the sources of your traffic.

Have you got enough time for all these SEO efforts along with managing your core business? Most businesses do not. Then the option would be to outsource your SEO tasks to an experienced SEO company. Staying constantly abreast with all Google updates and changes, skilled SEO specialists at reliable firms ensure comprehensive services at affordable rates.

Article Source:- How to Maximize Your Online Exposure Through Search Engine Optimization (SEO)

Study Reveals Quick Twitter Responses Work Wonders

Skeptical about the importance of Twitter marketing? The following survey would clear your doubts.

Immediate Response to Tweets Demanded by Customers

A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter.

The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers.



Greater Sway over Customers with Prompt Response

The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands.

If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers.

Hashtags

Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.

• What these hashtags do is bring users with certain interests in touch with posted information that deals with those topics.

• When businesses use hashtags to post content on Twitter, even users who are not in their list of followers could access them. It's a great opportunity for businesses to get themselves new prospective customers.

• Hastags work not just for Twitter but on other social networks as well such as Facebook and Google+.

So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results.   

This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before.

Social Media Analysis

A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most.  

Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data.

Article Source:- Study Reveals Quick Twitter Responses Work Wonders

Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

Twitter has boosted its TV tracking capabilities by buying Trendrr, the New York based social media analytics firm that specializes in analysis and aggregation of social conversation related to TV content. Trendrr, on its part, said that is glad to be able to enhance Twitter marketing experience for users, media and marketers across the social media platform and around the globe.

TV-linked conversation now accounts for a significant proportion of overall social media activity. People love using social media while they watch TV. They talk about a show they are watching, and discussions continue even after the show goes off air. This social engagement on TV is proving very useful for marketers who air ads on TV.

Twitter leads among the social media platforms using social TV enabled methods, making it easier for advertisers to reach out to TV viewers. Twitter’s TV ad targeting blends tweets, hashtags, TV advertising, and digital video, providing marketers with a way to build their brand on TV ads as well as in the Twitter feeds of TV audiences online and on mobile devices. Numerous studies have proved the correlation between tweets and TV ratings.

By buying Trendrr, Twitter has added on to this line-up. Trendrr has a Twitter certified product called Curatorr which allows marketers and advertisers to curate tweets related to specific programs and other TV content. Curatorr allows conversation discovery, display, and moderation for TV, Media, and Advertising and can automatically extract high quality conversations with the tweets most relevant to the context.

Article Source:  Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition