YouTube Marketing - Promote Your Brand to the Next Level

Online video is virtually dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver's Food Tube, which are taking advantage of YouTube's mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the biggest and best video site on the web. However, brands aren’t leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.

Though challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economical option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.

Here are some reasons why you need to consider YouTube marketing.

• Absolutely free and easy to upload your video in YouTube and share it with others.

• No need to spend on web servers to store your video, as it is possible to host it directly through YouTube.

• YouTube easily accelerates the broadcast of the video and helps to reach out to a massive crowd.

Find the Perfect YouTube Tool

YouTube provides powerful tools which you can use to create excellent content, share content, build a strong fan base and effectively market your brand.

• YouTube Capture: This enables you to create movies on the go, capturing every moment. You can record as many clips as you want and any number of clips can be stitched together. Moreover, you can trim and reorganize the clips conveniently from your phone and even add a soundtrack that you prefer either from your own music library or from Capture's audio library. Upload your video to YouTube and simultaneously post to all of your social networks.

• YouTube Video Editor: This is another valuable YouTube tool that can be used to enhance your uploaded videos in your web browser. You can combine videos, add music and text effects, trim and rotate clips, insert transitions and stabilize clips. You can auto-fix and fine-tune the colour and lighting using a panel of controls and soothe the shakiness of the video. Options are available to alter the speed of the play. You can specify half speed or quarter speed and include smooth slow motion effects. The face blurring property of the tool identifies and removes the anonymity problem of actors. You can also add your favourite music from the approved tracks available in the library.

• YouTube Captions: With this tool, you can add, edit or remove captions and create automatic captions.

• YouTube Analytics: This tool allows you to monitor your videos/channel with up-to-date metrics and reports. Data is available for Views, Traffic sources, and Demographics. This tool can be accessed through youtube.com/analytics.

• Audio Library: This enables you to download background music for your videos. It is absolutely free as well.

To gain ultimate success in your business, you need to have a clear-cut understanding about video marketing tactics and trends. YouTube is a prevailing platform to optimize your video content. Make the best use of the built-in tools available in the website to enhance your visual content and gain maximum visibility for your brand.

Take some time to learn about the use of videos in SEO, and how YouTube can help in promoting your brand and improving your reputation. A professional SEO company can guide you in this regard, while providing video SEO services customized to your particular requirements.

Article Source:- YouTube Marketing - Can It Take Your Brand to the Next Level?

Online Video Speed Matters for Marketing Success

Online videos that do not load properly are promptly discarded by Internet users, says a new study from the University of Massachusetts Amherst and Akamai Technologies. The study says that online viewers do not have the patience to wait for a video to load beyond the 10-second mark and found that about 40 percent of Web users will ditch it. A New York Times study also reports that four out of five Web users will abandon a video if it takes time to load.

These findings are hardly surprising, considering that people are so pressed for time these days. However, this has profound implications for businesses marketing with videos.

More and more large and small businesses are using online videos showcasing their products and services to attract targeted customers. People watch videos on their computer as well as on web-connected mobile phones and tablets. Research also shows that people are more time-tolerant watching videos on a mobile phone than on desktop computers with high-speed connections. A well made, visually appealing video can say much more in a few seconds than mere words.

But what if the video doesn’t load when a user clicks on it? A slow loading video can totally ruin a business’s Internet marketing campaign. The business website loses its popularity. The UMass-Amherst study reports that a person who experiences any issues with video loading is 2% less likely to return to the site compared to one with a smooth loading video.

So speed matters. If you want to stay ahead of competition with video marketing, make sure you go about it professionally. Whether you are looking for slide shows, tutorials, product demos, social videos or video vignettes, a professional SEO company can provide you with video SEO service to attract potential online customers and keep them watching.

Article Source: Online Video Speed Matters for Marketing Success

Social Media Marketing - Tips and Trends

Small as well as big businesses can utilize maximum potential of social media marketing, as it serves as a platform for business exposure, brand recognition and great customer relationships. Your products and services reach a wide range of potential customers which in turn would increase sales leads and profit. Awareness of certain tips and trends in social media marketing will help to plan an effective business strategy. This strategy ensures high website traffic and a strong internet presence for business websites. You can utilize social networking websites such as Facebook, Twitter, MySpace, and LinkedIn appropriately to improve business and secure an edge over competitors.

 Tips to Utilize Maximum Possibilities of Social Media Marketing

• Keep website content unique, interactive, clean, precise and positive
• Respond to comments of readers and customers at the right time
• Spare time to participate in discussions with users and understand their needs and expectations
• Give respect to your competitors and take into account their positive aspects
• Never ignore negative comments. Try to support your services and products through courteous discussions or replies
• Provide thoughtful responses for positive reviews
• Try to build trust by posting truthful and reliable contents and reviews
• Get your posts or blogs updated on a regular basis to give the latest information about your business
• Improve visual appeal by inserting images and videos
• Post valuable information and useful links
• Integrate promotions and special offers

 Latest Trends in Social Media Marketing

 Some trends in social media marketing worth mentioning are:  

• Viral marketing - Helps to increase your contacts for sharing details about products and services.

• Social media optimization – This enables to promote your brand, increase website traffic and enhance sales and credibility. It helps to develop content for an effective business campaign. Social media optimization enables to maintain adequate inbound links and other useful resources. It also makes the tasks of bookmarking and tagging easier.

• Social media listening – Through social networking sites, constant conversations and sharing are going on among customers. Being a sensible entrepreneur, listen to chats and understand the latest market trends. This procedure also helps to analyze market requirements and receive feedback immediately.

• Video marketing – Video marketing is one of the recent trends in social media marketing. To make the content of the site more appealing, you can include the right type of video clips. You can also post videos of your products or services on online video blogging sites or other online communities.

• Facebook marketing – As Facebook is a widely used social networking site, your business gets more publicity. Online buyers often prefer to go through Facebook marketing campaigns to collect reliable information. Hence have a Facebook page to market your business.

 To get utmost advantages of social media marketing, approach an established social media marketing agency. Long term experience of such firms helps them in comprehending the latest market trends and customer expectations to explore social media marketing opportunities in the best way possible.

 Article Source: Social Media Marketing - Tips and Trends