Wednesday, 10 April 2013

Knowing the Difference between On Page and Off Page SEO

Search engine optimization (SEO) has become one of the most crucial strategies for increasing traffic to websites. The higher a website page ranks on search engines, the greater its chances of attracting targeted traffic. A professional SEO company can provide your business website with the right blend of on-page and off-page SEO strategies to achieve the desired results.

On-page Optimization for Enhanced Website Readability and Ranking

On-page optimization focuses on two main elements of your website: web page content and web page structure. The content of your web pages are optimized with the right keywords to highlight your product or service. On-page optimization is also focused on making your keyword-optimized web pages appear relevant in web searches.  Properly implemented, on-page optimization will ensure that your website ranks high in search results. The main techniques employed are:

Proper keyword research and density

Using the right keywords in your web content is a key factor in search engine optimization. Extensive keyword research is carried out to zero in on the typical words and phrases that potential client uses to look for your product or service using search engines. They also search out words or phrases that differentiate you from your competitors. These words are used in your website content to optimize each of your web pages so that they rank on top in search engines and divert potential clients to your website.

Overuse of keywords or phrases can lead to keyword stuffing. This can have a negative impact. Most search engines either ban or remove keyword-stuffed web pages from search results. Hence appropriate keyword density is important for high ranking in search results.

Right use of Meta tags

Meta tags are words or phrases which are normally embedded in a webpage's code. Meta description offer a snippet view of your company and its unique offerings, helping search engine crawlers or spiders index your website for optimum visibility.

Link and image optimization

Optimizing your internal and external outbound links is significant for both search engines and for allowing better navigation for your visitors. Similarly, if your website has images, special tags have to be employed to give your images search value.

Off-page Optimization to Enhance Organic Search Engine Ranking

Off-page optimization strategies include link-exchange programs, directory submissions, social media marketing, article submissions, blog submissions, social book marking and so on.

Link Exchange

This is a cost effective way of gaining more visitors by simply exchanging links with other sites.

Web Analytics

This relates to analyzing your website's potential audience, visibility, and ability to attract attention online. Traffic to your website will be measured, collected, and analyzed to provide a clear picture of your site's visitors, their demographic, as well as their surfing and shopping habits while browsing through your website. This analysis would then be used for search engine optimization.

A professional SEO company can provide SEO services that incorporate the right blend of on-page and off-page techniques to help your website attract good ranking.

1 comment:

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