Sunday, 28 April 2013

SEO Tactics to Overcome Google Panda and Penguin Updates

To gain more online exposure, many businesses optimize their websites utilizing SEO or search engine optimization tactics that secure them top positions in the first page of search engine results. The main objective of businesses using SEO is to attract more traffic to their sites and benefit from more conversions. To evaluate the content quality of websites, Google launched Panda and Penguin algorithm updates to identify low quality websites that have achieved higher rankings and replace them with good quality sites.

Know about Google’s Panda and Penguin Updates

Google launched the first Panda algorithm update in February 2011 and the first Penguin algorithm update in April 2012 to check whether websites follow the set quality guidelines. With the help of these updates Google penalizes websites that are over-optimized with low quality content, inorganic backlinks, keyword stuffing, page duplications and other inappropriate techniques.

Though both these updates are different from one another their purpose is the same. Google’s Panda update mainly targets sites that contain low quality material and affect their rankings considerably. The Penguin update focuses on sites that are engaged in the manipulation of search engine indexes and utilize other black hat SEO techniques.

Google releases updates regularly to tackle sites using strategies that are not compliant with Google’s quality guidelines. With each subsequent release, many of the search queries get affected and this may have a direct impact on most of the websites’ rankings. So you have to rethink your SEO strategy if you don’t want your site to be under the shadow of a negative impact.

Ways to Overcome Panda and Penguin Victimization

Since Google is bent on regularly releasing algorithm updates, you have to change your SEO techniques and don’t rely on the same ones repeatedly. Your strategies must be effective enough and compliant with Google’s quality guidelines. Here are some useful tips:

  • Google has no sympathy for websites that secure high search result rankings using black hat SEO techniques which include thin content, keyword stuffing, creating duplicate pages, high ad content and purchasing inbound links. If you opt for these tactics, rest assured that Google will penalize your website and downgrade it.
  • If you want to put ads on your site, make sure that they don’t irritate your site visitors. Otherwise they will leave your site and that will reduce the traffic to your site. Develop a design that makes use of ads a little more strategically.
  • Google’s Panda update penalizes you if your web content is shallow. To avoid this, make sure that your site contains fresh and informative content that will attract targeted visitors and you receive the necessary social interactions.
  • Do regular SEO audit for your site to identify broken links, empty pages, or internal page duplications caused by various factors. To resolve these problems, make use of the canonical tag and 301 redirects for your site.

There are professional SEO companies to help you optimize your website and ensure higher search result rankings with organic SEO methods. Reputable firms make sure that your site is not affected by Google’s algorithm updates. The SEO services offered by these companies are cost-effective and provide you with benefits such as better online visibility, more web traffic and enhanced online sales.

1 comment:

  1. From an income of thousands to now barely making over a few dollars a month, Panda definitely brought havoc to the way we all marketed our websites. However, content is still king and we can recover. Let's take a look at what happened and what we can do to make sure we keep our ranks.

    Panda SEO