Wednesday, 1 May 2013

Facebook Marketing - Let’s Look at the Benefits

Facebook is the most popular social networking website that has established a solid reputation for itself among Internet users. With more than 800 million active users all around the globe, Facebook has provided opportunities for excellent interaction and communication among the public. It has also offered a business-networking platform for promoting products and services, advertising, and multimedia interaction between the business and its market.

Irrespective of their size, businesses try to maintain a Facebook account so that they can promote their business online. With Facebook marketing, businesses can organize events, contests and create quizzes.  In other words, marketing via Facebook is a great way for businesses to popularize their products or services. The most important benefit of using Facebook for marketing purposes is that it allows businesses to establish a direct link with their customers. Let us look at the various benefits of Facebook marketing.

  • Creating brand awareness: Generating brand awareness with the support of Facebook marketing solutions is a huge benefit. Once your online presence is established with Facebook, you can easily create brand awareness among target customers. This can be done by creating a business page, using Facebook ads or using Facebook groups. Generating brand awareness will help you get your brand out there in front of people.

  • Free advertising: There is no direct cost involved in advertising on a Facebook page. Free advertising occurs when someone from your friends’ list or someone new “likes” your page, shares or reposts something from your business and recommends your business to their friends. This will guarantee maximum exposure for your company.   Thus, Facebook marketing facilitates free advertising.

  • Drive website traffic and generate leads: Your Facebook page should be a great source of traffic to your website. Develop a strategy to get more “likes” on your Facebook page. Getting more “likes” will ultimately increase the traffic to your website. Increase in traffic can increase sales and your profit margin. Thus you can drive website traffic and generate leads through the social media marketing tool - Facebook.

  • Announcing important events: Facebook lets you announce conferences, business events, webinars, product launches, and other types of events. Using Facebook, it is quite easy to create an event and invite friends and followers. 

  • Customer Interaction: Facebook helps you to interact with your customers. You can communicate promotions, events and contests. Clients could engage with online customer service representatives to discuss complaints, provide feedbacks, and post other messages. You can ask for ideas to improve your products or services.

Finally, using Facebook as a social media marketing tool indicates that you are up-to-date in your marketing strategies. To help you with Facebook marketing, and enhancing your online presence there are several firms providing reliable social media outsourcing services.

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