How to Recover from Panda Update?

Matt Cutts’ announcements of Google’s upcoming Penguin update and the unconfirmed Panda update at SMX West have been reverberating throughout the SEO world. Whereas the latest Penguin update will be rolled out soon, the Panda update can be more gradual and will no longer be announced. Panda updates have been more frequent than the Penguin ones and the possibility of a 25th update already having been felt has sent shivers down the spine of many webmasters. But there are ways to be prepared for Panda outbreaks.

Since the first Panda update, webmasters have been looking to figure out what online marketing practices the updates affect. A permanent overhaul of your SEO strategy may become essential so that you wouldn’t have to waste your time and energy worrying about Panda updates. Here are few things that Panda specifically targets:

Low Quality Content

One of the Panda’s core targets of penalization is websites with lack of original authored content. There are still pages which do not have much original content. Their pages have nothing but links and advertisements. Others have content purchased from the so-called content farms. For genuine searches, websites with shallow or low quality content are of absolutely no use. We all know that Google’s aim is to provide the ultimate search experience, so it is quite easy to figure this out.                

Duplicated Pages to Targeted Keywords

Duplication of content will not be tolerated by Google. We’re not talking about copied content, but pages within a site that are duplicated for targeting keyword variations. There are other ways your site could have duplicated content too, such as session IDs resulting in a website having identical pages. 

Empty Web Pages
There are a number of reasons a website can end up with a lot of empty web pages. Housekeeping issues as well as internal search issues could result in empty web pages. This is also a factor that could invite Panda penalties against the site.     

Too Many Adverts

Websites with large ad ratio are another target for Panda. If ads overrule content and interfere too much with the user experience, that website is not delivering a good service to the user.

Buying Inbound Links

This is a practice which most webmasters may have already given up on, thanks to Google’s relentless algorithmic innovations, but it is worth mentioning. If you purchase inbound links and indulge in such artificial link building campaigns, Google Panda will most likely spot you. This was once rampantly practiced by websites to generate massive revenue at the expense of user experience and satisfaction.

These are the major Panda updates, webmasters should be aware of. Google Panda targets websites following the entire above explicit or subtle black hat SEO techniques and each update only serves to do the job better. This should give you a reasonable idea of what to expect and keep the fears out of your mind each time rumors of a Panda update surface. But something that can really make your job easier would be outsourcing to an experienced search engine optimization company that has a clearer idea of the bigger picture and has years of experience navigating the tumultuous SEO ocean. If you’re looking to urgently remedy these issues, head straight to professional SEO services.

The Importance of an Effective Search Engine Marketing Plan

Search Engine Marketing – Explore New Opportunities

Internet marketing services help to popularize your products / services among potential customers. These services help people conveniently and effortlessly find a wide range of products or services they are looking for. The fortune of a business firm depends a lot on the successful implementation of various search engine marketing techniques. Therefore, an effective SEM plan is very important for every business.
 
How an Effective Search Engine Marketing Plan Promotes Online Business

In this digital age, if people wish to have a product or service, they immediately go for an internet search. Thus it is viable to explore the benefits of search engine marketing to increase online presence and reach the targeted audience. Through effective plans, your business website can be placed at a high ranking position in search engine results.

Search engine optimization of your website is the prime technique to update customers about what you are offering. SEO process includes some key search engine algorithms such as:

• Keyword research
• Informative and dynamic content writing
• Appropriate tagging, coding and indexing of webpage
• Tracking the final output effectively
• Link building
• Pay Per Click campaign management
• Establish trustworthy customer relationships
• Regular content updating
• Blog posting

Innovative techniques are devised to ensure fruitful affordable online marketing of your business website. Here are some significant benefits you can gain.

• Get your business website a high search engine ranking
• Increase internet visibility and improve website traffic
• Target and attract interested and loyal visitors
• Enhance brand power
• Improve business coverage around the globe through social networking sites
• Expand trading area
• Increase sales leads and conversions
• Make customers aware about your promotional and discount offers
• More effective than local advertisements and banners. Effective search engine marketing helps to reach a large audience.
• Effective cost savings for business entrepreneurs

Go for Professional Search Engine Marketing Services

SEM is highly effective at every stage of your online business. Professional SEO companies with good knowledge in SEO provide affordable online marketing services. Try to find an experienced firm with a good track record, infrastructure and skilled workforce. Their professional enterprise helps them track the latest developments in internet marketing to provide value-added services. Moreover, you can be assured of quality work completed in a timely manner with great privacy and precision. Hence never underestimate the importance of an effective search engine marketing plan while going ahead with your online business.
 

Online Video Speed Matters for Marketing Success

Online videos that do not load properly are promptly discarded by Internet users, says a new study from the University of Massachusetts Amherst and Akamai Technologies. The study says that online viewers do not have the patience to wait for a video to load beyond the 10-second mark and found that about 40 percent of Web users will ditch it. A New York Times study also reports that four out of five Web users will abandon a video if it takes time to load.

These findings are hardly surprising, considering that people are so pressed for time these days. However, this has profound implications for businesses marketing with videos.

More and more large and small businesses are using online videos showcasing their products and services to attract targeted customers. People watch videos on their computer as well as on web-connected mobile phones and tablets. Research also shows that people are more time-tolerant watching videos on a mobile phone than on desktop computers with high-speed connections. A well made, visually appealing video can say much more in a few seconds than mere words.

But what if the video doesn’t load when a user clicks on it? A slow loading video can totally ruin a business’s Internet marketing campaign. The business website loses its popularity. The UMass-Amherst study reports that a person who experiences any issues with video loading is 2% less likely to return to the site compared to one with a smooth loading video.

So speed matters. If you want to stay ahead of competition with video marketing, make sure you go about it professionally. Whether you are looking for slide shows, tutorials, product demos, social videos or video vignettes, a professional SEO company can provide you with video SEO service to attract potential online customers and keep them watching.

Article Source: Online Video Speed Matters for Marketing Success