Monday, 6 May 2013

5 Search Engine Marketing Secrets to Sustain Your Online Identity

Trying to promote your products online is not so easy. Search engine marketing, abbreviated as SEM, is a form of internet marketing which promotes websites by increasing their visibility in SERPs with the support of on-site and off-site optimization and through advertising. SEM combines both natural and paid search activities.

Building up an effective SEM strategy plays a significant role in the success of your online business. Internet marketing can:

  • Attract more and more visitors to your website
  • Improve your website’s visibility
  • Improves the brand of your company as well as products
  • Increase sales and return on investment

Irrespective of the size and type of your business, Internet marketing and SEO strategies can help you sustain your online identity.  Besides, it will enhance and support your business' overall marketing objectives. An effective search engine marketing strategy must comprise short-term as well as long-term marketing strategies. 

Top 5 SEM Secrets to Sustain Your Online Identity

Importance of keyword research: Keyword research is the most important aspect in any search engine optimization marketing initiative. Understanding the readers and the ways to reach them is essential when employing any marketing tactic. In keyword research, it is very important to choose the right keywords or keyword phrases in order to secure a high ranking. Properly performed keyword research will yield the best keywords or keyword phrases for your website. This will result in increased traffic to your website.

Link building:
Link building is a key aspect in SEO. It involves creating the right anchor text that contains your keyword, links to relevant websites and getting links from reputable sites. An effective link building campaign is necessary to improve the ranking of your website.

Make use of site headers:
Use site headers when generating a page for SEO. Headers play a vital role in dividing your page into easily readable paragraphs. Search engines such as Google give importance to these headers.

View source codes on competitor websites: Viewing source codes of your competitor websites will give you an idea about how they optimize their websites and what keywords they are using. 

Organize files in a directory: Always ensure that you organize your files within the directory. Organizing your files near the main directory will help you secure better rankings in SERPs.

Always ensure that your website is SEO friendly: While indexing, search engine bots give preference to text and links. Pages with non-text contents are not easily indexed. If your website has a lot of Flash, Ajax, and other non-text material, then you're making it difficult for the search engines to index your pages. For sustaining your online identity, it is quite essential to make your website design SEO friendly.

The above five search engine marketing secrets will help you sustain your online identity.

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