New Search Engine Optimization Tactics to Explore in 2013

The continuously changing search engine optimization (SEO) scenario was one of the most controversial topics in Internet marketing last year. With the changing SEO landscape, you need to change your SEO strategies for better rankings in search engines. Keeping up with these changes can be challenging for nearly any type of business. But it is important to remain up-to-date with the changing practices and strategies of social media optimization, as it can help you enhance your business image.

In this article, we will discuss about the new search engine optimization tactics to explore in 2013.

• Always provide helpful and informative content:  Quality of the content adds value to your website. Most of the search engines won’t let a website enjoy a better search engine ranking position if it does not contain relevant content.  Helpful and informative content ensures that your potential customers get interesting content to read. Try to introduce relevant content that is reader-oriented, reliable, unique and original. Search engine bots can easily recognize it when a page deviates from the topic. If you try to fool search engines with irrelevant content, it will eventually lead to getting your website banned. Also, try to keep the content short and simple.


• Optimize your pages using SEO best practices: Search engine optimization plays a key role in the world of online business. Many business owners are aware of the fact that SEO may bring potential clients and customers to a website. Try to include unique, accurate page titles; description tags,  provide easy navigation, offer optimized content; write better anchor text; optimize images; use heading tags; implement SEO for mobile sites; submit mobile sites to search engines; promote your website appropriately and use free webmaster tools. If you implement these SEO techniques, your website will get better ranking positions. 


• Implement social media tactics: Today, before purchasing, customers make a product research with the support of social media sites such as   Facebook, Twitter and YouTube. Implementing social media tactics will create opportunities for consumer engagement. You can encourage your clients to share positive experiences regarding your products and services on social media websites. Also, you are getting an opportunity to defend yourself from complaints on these sites. Social media optimization drives new customers to your online business.


• Build mobile pages and/or mobile apps: Optimizing your mobile site and apps with features such as location phone number, address, hours; driving directions; local store promotions and pictures, company YouTube videos, in-store offers, social network sharing; and links to promotions will let your business be found when consumers search on his/her mobile devices.


• Build local pages: Building local pages with enhanced local business details will help your online business rank well on search engines.


• Optimize map listings with local landing page URLs: Always link your local landing pages to your Maps pages to increase local relevancy.

The above are some of the major SEO tactics that will play a key role in SEO for 2013.