What You Need to Know When Hiring an SEO Company in 2014

The face of search engine optimization is fluid with Google and other major search engines continuing to make major changes to search engine ranking factors. Choosing the right SEO company in 2014 can make a big difference to your online visibility and success.  The challenge lies sifting through the many providers out there, all of whom make promises to provide you with top search ranking using a slew of SEO strategies. However, not all SEO companies can implement the right tactics to provide your business with real value in a scenario of algorithmic and other changes. As Google says, "Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation".

Things to Watch out For

• Companies that guarantee high ranking overnight
• Spammy emails
• Beware of a company that is secretive
• Watch out for 'Cheap'
• Part-time SEOs

Points to Help You Make the Right Decision

The most important criterion is that you should be aware about what Search engine optimization is and what you are trying to accomplish. Always get recommendations and suggestions from experienced business associates or from search engine optimization savvy people you trust. Browse online for search engine optimization firms and make a shortlist of a few SEO companies. Contact or visit these companies and see how they respond for your queries and doubts. Get an idea about the services they offer which is easy if a free trial is offered. Ask about strategies and prices. Keep the following factors in mind while choosing your SEO service provider in 2014:

• Long term or short term SEO
• Check for references and reviews
• Look for ethical strategies
• A company that works as part of your business

Search engine optimization is a slow and steady process. A good search engine optimization firm is the one that provides you with ongoing reports about their activities and contacts you regularly to give suggestions on how you can tweak your website to spike visitor interest and traffic for higher conversions and sales.

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Quick Tips for SEO Success in 2014

Future of SEO - An Overview

Every online entrepreneur desires to expand the business and attain great success in future years to stay ahead in the market. Search engine optimization or SEO is significant with regard to enhancing website visibility and appeal. It is important therefore to analyze and learn more about the SEO success factors in 2014.

Best Practices in SEO

SEO includes a series of processes that are designed to enhance the visibility of a webpage or website in major search engine results. Pages that are viewed frequently and have the most number of relevant keywords are listed on the top. Unique set of strategies are available for on-page and off-page SEO.

• As a marketer, you should be aware of the search trend in 2013
• Know about the future of SEO
• Make your mindset active

To gain success in the social media marketing scenario, you need to have an active mindset to think about social, mobile, and local aspects. You need to research hard on the common industry norms and adopt quick changes to be in the forefront. Constantly share the link of your website and update the contents with relevant keywords to engage the visitors. Even if new technologies are implemented, the content of your webpage remain to be the most significant feature that decide page ranking.

To sum up, search engine optimization (SEO) is a major factor that decides the success of an online business. Make sure that you structure the future activities based on SEO success factors in 2014.  You should also be familiar with relevant topics such as structured data, semantic search algorithms, and webpage ranking to be in the business.

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Facebook Marketing - A Widely Accepted Internet Marketing Strategy

Internet marketing took a new turn with the entry of social networking site Facebook which now has over a billion active users. It is now the most sought marketing platforms by all kinds of businesses. According to marketing experts, Facebook marketing owes it popularity to its simplicity and ability to reach out to a wide audience. Facebook provides businesses with the opportunity to create brand awareness among the millions of registered users and to target users who can become their potential customers.

Growing Popularity of Facebook Marketing

Facebook offers several marketing tools for businesses.

• Facebook fan page can attract more clicks
• Facebook Likes
• Facebook Ads
• Effective content posting platform
• Word-of-mouth is effective on Facebook
• Facebook Apps

Get Professional Help to Achieve Your Social Media Marketing Goals

To make the most of your social media campaign, partner with a professional SEO company that offers Facebook marketing services. A reliable company’s expert team can provide your business with affordable and effective ad strategies and customized pages to enhance your ‘likes’, brand awareness and sales.

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Advantages of Mobile Website Optimization

Most people now use their mobile phones to browse online. Users can now get connected to the Web from wherever they are and whenever they want with just a few clicks. With the growing popularity of mobile devices, businesses are looking to provide users with an optimal browsing experience on their smart phones and tablets. Having a mobile optimized site means smartphone users are automatically redirected to a URL that is a separate version of your site that has been designed to display well on smart phones. Only sites that are mobile-optimized will display on Google search results on a mobile device.

8 Benefits of Mobile Website Optimization 

Research suggests that about 25 - 30% web traffic comes from mobile devices. As per recent studies, mobile users are 51% more likely to get engaged with an online business if it has a mobile website. Here are the main advantages of mobile search engine optimization

• Improved User Experience - A professional SEO company can create a mobile website design which offers the best experience for users and satisfaction with quick accessibility. It is important for companies to develop strategies which shape mobile user experience in terms of functionality, content and marketing, context, design and user input. A mobile website specifically designed hand-held devices enhances user experience, there by building a positive impression about the business.


• Builds Brand Identity - A mobile SEO website platform helps your organization to stand out and build an individual identity. A fully optimized mobile website shows that the company is up-to-date with the latest technologies in the market.


• Increased Download Speed - It is important to create mobile websites in accordance to the specific mobile standards and optimum loading speed. This results in less waiting time and more browsing options for users. 


• Responsive Website Design - There are many different types of smartphones. Leading SEO companies can provide responsive website design to allow your website to automatically change to fit the device it is displayed on.


• Portability and Connectivity - Mobile website optimization helps a user to access a company website from anywhere at any time. Hence, a constant connectivity provides a new opportunity to reach the target audiences at any time. 


• Higher Search Engine Performance - Mobile SEO services can help a website to gain higher rankings in mobile search engines such as Google, Yahoo, Bing and many more.


• Better User Engagement - As part of mobile website optimization, users can easily get engaged with mobile-related specifications such as mobile couponing, click-to-call, social media sharing, mapping and more. In case of a small local business, users can very easily locate its website by using location-aware technology. This technology connects users to the website provided they are within the direct geographic location.


• Competitive Advantage - It is very important to create a unique mobile website design to stand out different among other competitors. A proper mobile website design should be able to capture the immediate attention of smartphone users and encourage them to stay longer on the site.

Google recognizes smartphone users as an important and expanding segment of Internet users, and wants them to "experience the full richness of the web". Accordingly, Google recently published their recommendations and common configuration errors on smartphone optimized websites so that businesses can avoid them. Relying on a professional mobile SEO service provider can ensure compatibility and a great user browsing experience.

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Making Use of the Right SEO Techniques

From small local companies to multinational corporations, every business needs search engine optimization (SEO) to be found online. Moreover, it's important that businesses make use of the right SEO techniques if they want targeted visitors to find them. If you are just starting up, one of the first things you should think about is your audience. You should then devise a customized online marketing strategy based on keywords specific to your niche to get higher search engine rankings and draw the targeted traffic to your site.

SEO Techniques to Enhance Your Online Reputation

Professional SEO companies provide a slew of techniques to help their clients get found by people and search engines. Partnering with a reliable SEO company is the ideal option as it would provide you with the services of a team of SEO specialists. Search engines like Google are constantly changing algorithms which mean that a technique that works at one time could become obsolete soon. You would end up getting penalized and lose your search ranking if you don't follow search engine guidelines while implementing your campaign. Here are some important SEO techniques you should know about:

• Identifying keywords that can attract traffic
• Good, frequently updated content
• Legitimate link building strategy
• Be active on social media

Affordable SEO Solutions are Available

An established SEO company can provide you with affordable SEO packages to choose from. In fact, they will perform an SEO analysis on your site and recommend the package that will best suit your needs. These budget-friendly SEO services would include ethical on-page and off-page strategies to enhance your online visibility and attract the right traffic for higher conversions and sales.

Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

Twitter has boosted its TV tracking capabilities by buying Trendrr, the New York based social media analytics firm that specializes in analysis and aggregation of social conversation related to TV content. Trendrr, on its part, said that is glad to be able to enhance Twitter marketing experience for users, media and marketers across the social media platform and around the globe.

TV-linked conversation now accounts for a significant proportion of overall social media activity. People love using social media while they watch TV. They talk about a show they are watching, and discussions continue even after the show goes off air. This social engagement on TV is proving very useful for marketers who air ads on TV.

Twitter leads among the social media platforms using social TV enabled methods, making it easier for advertisers to reach out to TV viewers. Twitter’s TV ad targeting blends tweets, hashtags, TV advertising, and digital video, providing marketers with a way to build their brand on TV ads as well as in the Twitter feeds of TV audiences online and on mobile devices. Numerous studies have proved the correlation between tweets and TV ratings.

By buying Trendrr, Twitter has added on to this line-up. Trendrr has a Twitter certified product called Curatorr which allows marketers and advertisers to curate tweets related to specific programs and other TV content. Curatorr allows conversation discovery, display, and moderation for TV, Media, and Advertising and can automatically extract high quality conversations with the tweets most relevant to the context.

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SEO to Target an International Audience

To attract customers in a particular area or territory, you would normally create content specific to that territory and implement search engine optimization strategies to attract local traffic and induce more conversions. However, if you are targeting customers at a global scale, you would need to use other optimization tactics, especially with regard to the way you structure your URL and your domain name. Here are some important tips offered by SEO experts to target a country:

• Top Level Domains - Top level domain or TLD is nothing but an extension of your registered domain name. For example, the registered name of the popular search engine Google is google.com where its TLD is ".com". TLD is used by most organizations to attract international traffic. When you target a specific region or country, you use that country's TLD or ccTLD such as .us for the US and .uk for UK. A full list of TLDs is available at the Internet Assigned Numbers Authority website. 


• Using Subdomains - When you are performing SEO to attract a global traffic, you can use subdomains (such as usa.yourdomain.com). Some years ago, Google started to treat search results from all subdomains as part of the root domain instead of treating them as if they were from separate domains. Subdomains are beneficial when your website is hosted in separate locations and in separate languages. If not, use subdirectories.


• Subdirectories - You can use domain directories or subdirectories instead of using different domains per country, for instance, xyz.com/in for India and abc.com/cn for China. This is a useful strategy for small businesses that do not have a big website and many inbound links. Domain directories provide such companies with a larger link profile for their root domain while distinguishing between locations and languages.

If your business needs to reach out to an international audience, find a professional SEO company offering advanced SEO services.  This would help ensure effective techniques and strategies for long-term benefits in leading search engines such as Google, Yahoo and Bing, and greater visibility before a global audience.