Study Reveals Quick Twitter Responses Work Wonders

Skeptical about the importance of Twitter marketing? The following survey would clear your doubts.

Immediate Response to Tweets Demanded by Customers

A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter.

The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers.



Greater Sway over Customers with Prompt Response

The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands.

If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers.

Hashtags

Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.

• What these hashtags do is bring users with certain interests in touch with posted information that deals with those topics.

• When businesses use hashtags to post content on Twitter, even users who are not in their list of followers could access them. It's a great opportunity for businesses to get themselves new prospective customers.

• Hastags work not just for Twitter but on other social networks as well such as Facebook and Google+.

So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results.   

This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before.

Social Media Analysis

A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most.  

Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data.

Article Source:- Study Reveals Quick Twitter Responses Work Wonders

Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

Twitter has boosted its TV tracking capabilities by buying Trendrr, the New York based social media analytics firm that specializes in analysis and aggregation of social conversation related to TV content. Trendrr, on its part, said that is glad to be able to enhance Twitter marketing experience for users, media and marketers across the social media platform and around the globe.

TV-linked conversation now accounts for a significant proportion of overall social media activity. People love using social media while they watch TV. They talk about a show they are watching, and discussions continue even after the show goes off air. This social engagement on TV is proving very useful for marketers who air ads on TV.

Twitter leads among the social media platforms using social TV enabled methods, making it easier for advertisers to reach out to TV viewers. Twitter’s TV ad targeting blends tweets, hashtags, TV advertising, and digital video, providing marketers with a way to build their brand on TV ads as well as in the Twitter feeds of TV audiences online and on mobile devices. Numerous studies have proved the correlation between tweets and TV ratings.

By buying Trendrr, Twitter has added on to this line-up. Trendrr has a Twitter certified product called Curatorr which allows marketers and advertisers to curate tweets related to specific programs and other TV content. Curatorr allows conversation discovery, display, and moderation for TV, Media, and Advertising and can automatically extract high quality conversations with the tweets most relevant to the context.

Article Source:  Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

Social Media Marketing for Business

Social media marketing is one of the most important means of marketing for modern businesses. As the name suggests, this kind of marketing leverages the power of social media for businesses to gain traffic for their website and popularity for their products in, and through, the various social networks. The most common means of achieving these goals is by creating attractive content pieces and sharing them online through Facebook, Google+, YouTube, Twitter and other popular social networking platforms. Though it may sound easy, social media marketing demands single-minded effort and requires considerable experience.

Social Media Marketing Outsourcing

Every business needs to have a definite social media marketing strategy. Marketing through the social networks though takes some time for the results to start coming. It demands a comprehensive understanding of user trends and how social networking works, as well as loads of dedication if you wish to successfully handle this and get the desired results. This makes it necessary for businesses to outsource social media marketing to SEO/SMO firms. There are many benefits provided by an Internet marketing company:

• Helping you establish a strong online presence.
• Delicately working to familiarize your brand among your targeted audience in the social network.
• Bringing in traffic to your website from the social networking platforms and acquiring links from prominent blogs, portals and sites for increasing your website’s page rank.
• Helping develop really strong customer relationship and generating long period link traffic.
• Ensuring cost-effectiveness of the outsourcing process, because you wouldn’t need to hire employees to market in the social networks and bear the associated costs.
• Ensuring productivity of your business as outsourcing helps you focus more on your core business activities and significantly reduce business risk.
• Helping you save precious time and attain greater efficiency by generating greater sales and revenue.

Discover the Impact of SMM

Social media optimization services offered by a search engine optimization firm will ensure your business image is enhanced and you receive more traffic to your site and more customers for your business. Reliable and experienced SEO companies identify SMM methodologies that will suit your business the most and bring maximum popularity for your website through their services such as:

• Social media management
• Content development
• Twitter marketing
• Facebook marketing, etc.

Though outsourcing search engine optimization and social media optimization is hugely beneficial, you need to ensure that the SEO company you select is right for you. The SEO firm must function as a virtual extension of your business office, providing dedicated social media marketing solutions.

Effective social media marketing has the power to propel your business to greater sales, and thereby revenue growth. It is also a really quick and easy way for reaching your potential customers from all over the world. Social media marketing outsourcing is quite a practical and successful option for businesses that have limited financial and HR resources as well as social media expertise.