Thursday, 24 January 2013

Top 7 SEO Tips for Your Website

Do you feel that your website is not receiving targeted traffic? Then take advantage of reliable SEO services to attract more visitors and increase website traffic. Hiring a professional SEO company will enhance your website and help it rank high in search engine result pages. Certain factors such as content of the site, purpose of the website and SEO techniques are to be analyzed before going ahead with professional SEO services. To optimize the website and achieve good results, follow these top 7 SEO tips for your website.

Some Important SEO Tips

  • Good web content with appropriate keywords Always have a clear idea about what your website is about. Then develop unique content by including suitable keywords and popular phrases. Moreover, every detail included in the website must be consistent and accurate.
  • Link building Internal link building to relevant pages from the homepage helps in efficient content management. It enables visitors to access important pages of the website quickly, and obtain precise information about your business. It is also possible to create back links with other sites through blogs, directory submissions, forums, news feeds and press releases. Inbound linking is another option that permits other websites to link to you.
  • Monitor and update the website regularly Web crawlers always look for innovative ideas and information. Hence websites with dynamic and unique content attract more visitors. It is necessary to update the content and keywords according to changing search engine standards.
  • Confirm that your website performs well Analyze the performance of your website regularly. Check whether the website is indexed in search engines to gain a top position in search results.
  • Incorporate with social networking sitesIntegrate icons of social networking sites in your website. This helps users to share your article or website with others. Thus your website will acquire thousands of followers in a short span of time. It will also give more coverage for your products and services, enhancing online sales and profitability.
  • Include visual and graphic interface You can embed videos to provide more effective coverage about your business. Integrate relevant images and graphics into your website to make the content more appealing and rich.
  • Encourage comments Communicate with customers frequently to share details about your products or services. Moreover, from the conversation posted by clients you can analyze the market trends.

Find Authentic SEO Services

The above top 7 SEO tips for your website will help to make your business website more dynamic and productive. Rather than perform search engine optimization on your own, approach a professional SEO service provider for result-oriented services. Affordable SEO services provided by an experienced company will surely help to make your online business very profitable.

Tuesday, 15 January 2013

Foursquare’s Novel Strategies Spur Aggressive Organic Traffic

Foursquare, the web and mobile application that lets your friends know where you are and figure out where they are, recently revamped its homepage by adding a search box. With Foursquare’s organic traffic growing aggressively, industry watchers were curious as to what the company’s new SEO strategy was. Imagine their surprise when they discovered there was none!

What’s the secret behind Foursquare’s SEO performance? Experts say it’s the company’s ‘self-serve’ pages for business. This feature allows businesses to create their own Foursquare pages where they can provide tips and check-ins for users. The increasing use of mobile applications, growth of check-ins and restaurant menus, and the expansion of Foursquare provided the company with a massive SEO boost. The site feeds millions of URLs to search engines.

Just how is this accomplished? SEO specialists say that Foursquare’s site architecture differs from the traditional and that it’s this novel feature that is spurring its SEO growth. While the homepage of most businesses have many links, Foursquare’s doesn’t have any. Instead, Foursquare’s SEO is based on XML sitemaps for accessibility and these sitemaps feed millions of URLs to search engines. So it’s the separation of Foursquare’s home page from rest of the site link-wise that is doing the trick.

The success of Foursquare’s SEO obviously doesn’t depend on site optimization to the maximum extent. Instead, Foursquare succeeded because it focused on building a popular brand and getting users to create their own distinctive content.


Online Video Speed Matters for Marketing Success

Online videos that do not load properly are promptly discarded by Internet users, says a new study from the University of Massachusetts Amherst and Akamai Technologies. The study says that online viewers do not have the patience to wait for a video to load beyond the 10-second mark and found that about 40 percent of Web users will ditch it. A New York Times study also reports that four out of five Web users will abandon a video if it takes time to load.

These findings are hardly surprising, considering that people are so pressed for time these days. However, this has profound implications for businesses marketing with videos.

More and more large and small businesses are using online videos showcasing their products and services to attract targeted customers. People watch videos on their computer as well as on web-connected mobile phones and tablets. Research also shows that people are more time-tolerant watching videos on a mobile phone than on desktop computers with high-speed connections. A well made, visually appealing video can say much more in a few seconds than mere words.

But what if the video doesn’t load when a user clicks on it? A slow loading video can totally ruin a business’s Internet marketing campaign. The business website loses its popularity. The UMass-Amherst study reports that a person who experiences any issues with video loading is 2% less likely to return to the site compared to one with a smooth loading video.

So speed matters. If you want to stay ahead of competition with video marketing, make sure you go about it professionally. Whether you are looking for slide shows, tutorials, product demos, social videos or video vignettes, a professional SEO company can provide you with video SEO service to attract potential online customers and keep them watching.

Wednesday, 9 January 2013

Google Fiber and Its Predicted Impact on Businesses

Google Fiber, the search engine giant’s home Internet service that went live in Kansas City last month has become a big hit. The service featuring an amazing speed of 1 Gbps is provided for just $70 dollars a month. If another $50 is paid you can enjoy a cable TV package as well. Thus within a budget of $120 you get to enjoy both TV and Internet service from Google. In addition, Google is also offering DVRs, tablets, HD television channels and cloud storage for apparently free. The service at present, though, is for residential use and is not available for big businesses. However, businesses and startups working out of a home can avail of this service. Google has assured that it would introduce a Fiber service for small businesses, though it has not committed to a specific date. Only after its residential project is over, Google will start thinking about making ultra high-speed connections available to large businesses.

Hanover Heights, locally known as the Kansas City Startup Village is the first area to get Google Fiber. The introduction of Google Fiber here has started attracting a number of early stage startups coming together to team up, leverage available resources and grow a profitable tech business. According to many, the greatest attraction is of course the wonderful speed of Google Fiber, which can be even 1000 times faster than standard Internet services. The very prospect of loading websites on speeds as high as 300 Mbps is an incredible experience.

Undoubtedly, Google’s revolutionary internet experiment is going to make a sea change in the way people use internet and related services. It is bound to attract more entrepreneurs to Kansas City.
  • Higher internet speed means higher productivity for online businesses
  • Web-based services will be much faster and efficient, with no more waiting and wasting of time.
  • More people are likely to be attracted towards internet-based businesses
  • Home-based businesses are likely to increase
So what does this mean for businesses? Businesses must focus on improving their internet marketing efforts and position themselves better for the future. It is necessary to drive more traffic to the sites and capitalize on the prospect of an amazing increase in the demand for products/services available online. Now is the time for businesses to go for the services of a reliable SEO company that can optimize their websites and help them achieve and maintain that competitive edge.

Article Source: Google Fiber and Its Predicted Impact on Businesses

Tuesday, 8 January 2013

Benefits of Hiring SEO Copywriting Services

In this highly competitive business world, all business websites compete to rank high on leading search engines such as Google, Yahoo, MSN and others. Professionally written keyword oriented content helps them achieve this. Fresh, meaningful content is important in maintaining the high ranking of a website. Hiring a professional SEO copywriting service helps in increasing visitor traffic to your website. Web traffic is a crucial element in online marketing. Increase in web traffic and conversions results in increased sales of your products.

Why Hire SEO Content Writing Services

Hiring SEO copywriting services will help in your rank improvement, while you concentrate on your core tasks. Reliable service providers offer services at an affordable cost. Major advantages of hiring SEO content writing services are:
  • Build your brand and online reputation
  • Reach your targeted traffic
  • Quality copywriting tools
  • Expert copywriters
  • Viewer-friendly contents
Benefits that a Professional SEO Company Offers

Outsourcing content writing to a renowned copywriting firm will help you enjoy the result-oriented services they provide at cost-effective rate. An established SEO company offers benefits such as:
  •  Search engine friendly content
  •  Increase in revenue
  •  Keeps pace with changes in the latest SEO algorithms and techniques
  •  Check for plagiarism
  •  Quality 2 level checks
  •  Stable ranking in search engines
  •  Regular content updates
  •  Optimized titles, meta tags and description
  •  Informative content for blogs, newsletters, articles, press releases and so on.
Unique, informative content of better quality assure high page ranking for your website. Effective website content converts the incoming visitors into actual customers.

Article Source: Benefits of Hiring SEO Copywriting Services

Sunday, 6 January 2013

5 Important Reasons to Hire Professional SEO Services

Professional SEO Services – to Establish Your Business

These days, many business entrepreneurs wish to exploit various online marketing strategies to expand their reach among consumers. A beautifully designed and optimized website is the right solution to increase website traffic and ensure a solid internet presence. Thus it becomes very important to hire a professional SEO company that can create a website that is search engine friendly as well as visitor friendly.  Professional search engine optimization services help to improve website rankings. Here are 5 important reasons to hire professional SEO services.

Why Hire Professional SEO Services? - Five Significant Reasons
  • Comprehensive knowledge about search engine optimization
  • SEO management
  • Consistent monitoring and analysis of websites
  • Cost-effective and time saving
  • Maintains authenticity and quality in all SEO services
Choose the Right SEO Company

It is advisable to spend some time to find a suitable SEO firm that can design a successful website for you. Make sure that your provider has an experienced team to ensure quality services. You can also make enquiries regarding the firm with its previous clients or business partners to confirm the quality and reliability of their service. The above listed 5 important reasons tell you why it is important to hire professional SEO services.

Thursday, 3 January 2013

SEO - Critical Online Marketing Component

Internet marketing is a vital component of any modern business strategy. Online trading is effective to reach out to thousands of targeted visitors in a short period. However, simply having a website doesn’t support online business. Search engine optimization is the right procedure to sculpt your website in accordance with search engine requirements. The process offers many benefits for big as well as small business entrepreneurs. SEO is undoubtedly a critical component of almost any online marketing endeavor.

Why SEO is considered a Critical Factor

SEO enhances the online visibility of a website to attract new visitors. It helps to attract search engine crawlers looking for different products and services. By implementing white hat optimization techniques, it is possible to secure a better online presence, increase website traffic and increase your revenue. Search engine optimization is time-consuming and complex and should be ideally obtained from a reliable service provider.

 SEO has many advantages:
  • Helps to design a website with unique content and suitable keywords/popular phrases. Creative website content is appreciated by many users, which in turn attracts more potential customers. This enables to create an interesting interface by including relevant videos, images and graphics that can make your website more appealing.
  • Enables to reach a broader audience. This also improves the credibility of your products and services.
  • Facilitates branding of products/services. As more and more visitors hit your website, the popularity of your business is enhanced.
  • Permits to publish blogs, forums, news feeds, press releases and directory submissions for outbound linking. Also, SEO services help other websites to link with you and thereby increase the website traffic and online integrity of your business.
  • Allows clients to participate in the conversation. Customers can also post their comments about your products or services. Moreover, business representatives can upload their feedback to maintain a good relationship with clients.
  •  Provides option to integrate with social networking sites. This has a large impact on online marketing. Online customers can also share your website or articles through social media campaigns.  
  •  Enables to track the performance of your website. Professional SEO services help to evaluate whether indexing is done in search engines to place your website in top positions in search engine result pages.
 Who Can Deliver Consistent SEO Tasks?
 

Only a professional SEO company that has been providing organic search engine optimization services to diverse clients can ensure quality and consistent outcomes. Moreover, experts use high-end techniques to provide customized service that can ideally meet customer needs. Considering the overall advantages it ensures, SEO is a critical component of almost any online marketing endeavor.

 Article Source: SEO - Critical Component of Almost Any Online Marketing Endeavor