How Social Media Platforms Help in Mobile Marketing

Technology has simply improved the way of living for all of us. It has become so much easier to establish and maintain communication with others around the globe. Social networks have become immensely popular as platforms to share information and ideas.

Effective Mobile Marketing via Social Media Networking Sites

Twitter
Pinterest
Instagram
Facebook

Researchers are of the view that in the coming years, the majority of us will use the internet from our mobile phones. In countries where there is a limitation in landline and broadband access, mobile internet use will increase.

A Few Mobile Marketing Tips!

Mobile marketers can build their customer base through popular social media networking platforms.

Offering free apps
SEO
Understand who your competitors are
Do not turn off your customers

Consider the above aspects when thinking of a successful mobile marketing strategy and you will get to enjoy excellent results.

Article Source:- How Social Media Platforms Help in Mobile Marketing

Top 8 Tools for Optimizing Mobile Websites: Checking Accuracy in Coding and Compatibility with Browsers

Optimizing websites for mobile devices is immensely important since mobile search contributes to a large chunk of online traffic. This surge is only bound to keep increasing which is why businesses need to ensure that their websites function in a user-friendly and efficient manner on the mobile phone.

In-depth Testing with MobiReady



MobiReady is one such testing tool. It checks mobile-readiness such as W3C compliance through best standards and practices and offers a 1 to 5 score. It also provides in-depth page analysis for determining your site's performance on mobile devices. Another plus point is that it's free.

Perfecto Mobile's MobileCloud Platform

Perfecto Mobile has a MobileCloud platform which can help you access many tablets and handsets that are connected to various mobile live networks spread in various geo-locations. You can monitor and test processes on each of the handsets which will help ensure the compatibility of your website as well as your application or service. It costs $25 per hour if you are paying per project. When you pay on a monthly basis the plans begin at $15 per hour.

Mobile Readiness Checked by Gomez

Gomez features a test that evaluates your website's mobile readiness. You can secure a score after analyzing more than 30 web mobile development best practices. These also include in-depth suggestions on fixing the identified issues. This is a great tool you can use for free. All you need to do is submit the contact information.

Free Spot-checking with DeviceAnywhere



If you're looking for a free spot-checking tool, DeviceAnywhere is a great one. It helps spot-check web mobile content on mobile devices. You can remotely interact in real time with live mobile devices to know how your web content appears and behaves in various devices. The spot-checking aspect of DeviceAnywhere is free though it does have an exciting option of interactive testing that has been created for developers and comes with plans beginning at $100 per month.

Test Browser Compatibility with CrossBrowser Testing

With CrossBrowserTesting you can test your website in more than 130 browsers on 25 various operating systems and mobile devices, which means you can test for iPad, iPhone, Android, and Blackberry. You get automated site screenshots and also the functionality of a test site. The plans begin at $29.95 per month.

Multi-Browser Viewer

As the name suggests, Multi-Browser Viewer is an application that checks the cross-browser compatibility of your website for mobile devices. There are 55 standalone and 88 screen capture browsers as well as 11 mobile emulators and browsers featured. Multi-Browser Viewer is available with a single user license for $139.95.

BrowserStack - Much for Less



For plans starting at $19 per month, BrowserStack provides web browser testing quick access to developer tools, live testing and remote browsers. You can also get access to official Android, Opera Mobile and Apple iOS mobile emulators. BrowserStack is really a great tool that can test your website on a wide array of devices.

iPhone Tester - Free iPhone Emulator

iPhone Tester is a free and simple iPhone emulator which enables you to check your website in iPod Touch, iPhone 3G and 4G dimensions. All you need to do is type in the URL of the website to be tested.

A professional SEO company can design websites that are mobile compliant and bring maximum targeted visitors. SEO professionals use highly sophisticated tools to test mobile compliance of your website and ensure improved mobile performance.

Mobile Website Design: Design Tips for Success

Sandra was visiting Tulsa Ohio with a friend and they were out shopping till lunchtime. Her friend was a strict vegetarian and they wanted to find a nearby vegetarian restaurant where they could have lunch. She took out her mobile phone and using MapQuest's mobile web site she clicked the 'find places' link, typed 'vegetarian restaurants' along with local zip code and clicked Go. Voila! Within seconds, she got a list of 'vegetarian restaurants' sorted by distance. They could choose one, view a map and get directions to get there. They could even call up the place and ask what was on the menu before they set out! That's the magic of mobile search, something that was unthinkable a few years ago.

Mobile usage and mobile web browsing is advancing by leaps and bounds. An IDC (International Data Corporation) research report indicates that mobile internet usage will surpass PC web browsing by 2015. Mobile searches usually happen on the go, at home, or at work. According to new research reports from Google and Nielsen, 55% of the conversions (in the form of a store visit, phone call, or purchase) happen within an hour. All this explains why it is so important for a business to see seen on mobile search. The solution, as everybody knows, lies in mobile website design.

If your site doesn't look as great on a mobile device as it looks on a desktop computer, it means that you are missing out on leads, traffic and sales opportunities. Having the right kind of mobile web design can help in improving customer response and giving you a competitive edge.

Tips for Successful Design of Mobile Website

Here are some important features of good mobile website design:

Design from User's Point of View: - The design would be useful from the user's point of view. Variables such as speed, content, page layout, and size are identified and a simple and user friendly design is created.

Defining Content Stacking Strategy: - Displaying proper content with changing screen sizes (of smart phones) is essential. Prioritizing important content in the most visible areas will help in developing an appealing website.

Less Navigation Time: - Every webpage visitor, would like to locate the required information within seconds. Making navigation as swift as possible is one of the determining factors of a quality mobile webpage design.

Less Loading Time: - Website performances can directly affect shopping behavior. Studies reveal that 47% of the customers expect a website to be loaded between 2-3 seconds. Forty percentage customers abandoned a website that took more than 3 seconds to load. Also, one second delay in page response can result in 7% reduction of conversions and every 100ms increase in load time decreases sales by 1%. These facts explain why page loading time is an important factor in design.

Technical Factors to Consider

• Designing should be with fluid layout and minimum width of 320px
• High resolution images should be included for iPhone 4 retina display
• Auto-scaling should be turned off
• Usage of CSS3 in place of images, for shadows, rounded corners and gradients, can help reduce load time
• Create icons for your site

Clickable Elements Should be Big Enough to be Used by Fingertip

Mobile visitors often make use of their fingertips on their touch screens. Avoid making them feel the need of having sharp fingertips just for the sake of clicking on your website buttons.

Simplified design that streamlines navigation and layout is users they expect. It's best rely on professional website design services. The expert web designers in a reliable firm can help you create a mobile-friendly, smart phone compatible version of your website. With the right mobile friendly website design, you are guaranteed an increase in targeted traffic and more conversions.

Some Ways to Gain the Right Online Exposure with SEO

For any business, it is crucial to create a robust online presence and ensure easy accessibility to targeted visitors. The more useful a website is to the user, the better it will perform in SERPs. SEO is an investment that will help you gain excellent online exposure. On-page and off-page SEO strategies, when implemented properly can do wonders for your business. It would be wise to implement a strategy that uses both SEO and SEM together.

How to Get Maximum Online Exposure with SEO

Let us discuss this with an example. Imagine that you run an elevator & lift company that serves the areas - New York, New Jersey and Connecticut. Your main goal would be to enhance the online visibility of your business website. Here are certain SEO tips to help you out.

Make your website user-friendly: Create a uniquely designed website with easily navigable pages. Make sure not to load your website with too many heavy images. This may increase the loading time, prompting the visitor to move to your competitor's website. Remember to add a call to action or a quick contact form in each page you create.
 
Choose the right domain name: Having a relevant internet address is essential in terms of brand recognition and is a vital part of a successful optimization plan. A simple domain name related to your business or targeted keyword such as "homeelevator.com" or "homeelevatorcompany.com" is ideal since it makes it easy for a searcher to simply type the business name into a browser to find your company. Even thought this helps it is not necessary. Exact Match Domain is no longer valuable. Nowadays getting domains like that are difficult. Search Engines are no longer interested in an exact name but to make sure your brand is well established in your domain name.

Do your keyword research: SEO begins with the words typed in the search box. It is crucial to rank for the right keywords. Make sure to pick less competitive, geo-targeted long tail keywords specific to your business. This can attract the right kind of visitors to your website. Choose the keywords that your prospects may type in to find you such as "Home elevators NY, NJ, CT" or "Multilift Vertical Platform Lift NYC".

Advanced keyword research tools such as Google AdWords tool, Wordtracker and Market Samurai can be used to find targeted keywords.

Create engaging content: Create fresh content for web pages, articles, blogs and newsletters that will engage your current and potential clients and educate them on the advantages of quality elevators and lifts and why your company is their best choice. Make sure your content is unique with the right keyword density, adhering to the latest Google algorithms.

Optimize your title tags and meta description: A title tag is the main text that describes an online document. Title tags should be descriptive and readable. Often visitors go for the easier option of reading the meta tag and description to know about your site, rather than opening the site and reading the entire content.

Get quality back links: Growing the link profile of your website is critical to gain attention and traffic from search engines. It is also important to get quality links from relevant websites related to your business. Your link building campaigns can include sharing guest posts, testimonials, case studies and RSS feeds. Ensure to include keyword-rich anchor text.

Be active on social media sites: Social media presence can generate awareness of your elevators / lifts and brand, and help you reach the millions of users on social media platforms. Make sure to regularly update your social media profiles, and share interesting content / videos that can persuade more buyers to contact you via social media.

Go mobile: Mobile optimized website is a necessity now with more and more people using Smartphones and tablets to search for businesses. The mobile version of your site is in fact a smaller version of your existing website with a more simplistic design. Make sure your location is "findable" to mobile searchers.

Track the progress of your website. Use Google analytics to keep a close eye on your visitors' activity and to identify the sources of your traffic.

Have you got enough time for all these SEO efforts along with managing your core business? Most businesses do not. Then the option would be to outsource your SEO tasks to an experienced SEO company. Staying constantly abreast with all Google updates and changes, skilled SEO specialists at reliable firms ensure comprehensive services at affordable rates.

Article Source:- How to Maximize Your Online Exposure Through Search Engine Optimization (SEO)

YouTube Marketing - Promote Your Brand to the Next Level

Online video is virtually dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver's Food Tube, which are taking advantage of YouTube's mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the biggest and best video site on the web. However, brands aren’t leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.

Though challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economical option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.

Here are some reasons why you need to consider YouTube marketing.

• Absolutely free and easy to upload your video in YouTube and share it with others.

• No need to spend on web servers to store your video, as it is possible to host it directly through YouTube.

• YouTube easily accelerates the broadcast of the video and helps to reach out to a massive crowd.

Find the Perfect YouTube Tool

YouTube provides powerful tools which you can use to create excellent content, share content, build a strong fan base and effectively market your brand.

• YouTube Capture: This enables you to create movies on the go, capturing every moment. You can record as many clips as you want and any number of clips can be stitched together. Moreover, you can trim and reorganize the clips conveniently from your phone and even add a soundtrack that you prefer either from your own music library or from Capture's audio library. Upload your video to YouTube and simultaneously post to all of your social networks.

• YouTube Video Editor: This is another valuable YouTube tool that can be used to enhance your uploaded videos in your web browser. You can combine videos, add music and text effects, trim and rotate clips, insert transitions and stabilize clips. You can auto-fix and fine-tune the colour and lighting using a panel of controls and soothe the shakiness of the video. Options are available to alter the speed of the play. You can specify half speed or quarter speed and include smooth slow motion effects. The face blurring property of the tool identifies and removes the anonymity problem of actors. You can also add your favourite music from the approved tracks available in the library.

• YouTube Captions: With this tool, you can add, edit or remove captions and create automatic captions.

• YouTube Analytics: This tool allows you to monitor your videos/channel with up-to-date metrics and reports. Data is available for Views, Traffic sources, and Demographics. This tool can be accessed through youtube.com/analytics.

• Audio Library: This enables you to download background music for your videos. It is absolutely free as well.

To gain ultimate success in your business, you need to have a clear-cut understanding about video marketing tactics and trends. YouTube is a prevailing platform to optimize your video content. Make the best use of the built-in tools available in the website to enhance your visual content and gain maximum visibility for your brand.

Take some time to learn about the use of videos in SEO, and how YouTube can help in promoting your brand and improving your reputation. A professional SEO company can guide you in this regard, while providing video SEO services customized to your particular requirements.

Article Source:- YouTube Marketing - Can It Take Your Brand to the Next Level?

Study Reveals Quick Twitter Responses Work Wonders

Skeptical about the importance of Twitter marketing? The following survey would clear your doubts.

Immediate Response to Tweets Demanded by Customers

A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter.

The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers.



Greater Sway over Customers with Prompt Response

The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands.

If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers.

Hashtags

Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.

• What these hashtags do is bring users with certain interests in touch with posted information that deals with those topics.

• When businesses use hashtags to post content on Twitter, even users who are not in their list of followers could access them. It's a great opportunity for businesses to get themselves new prospective customers.

• Hastags work not just for Twitter but on other social networks as well such as Facebook and Google+.

So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results.   

This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before.

Social Media Analysis

A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most.  

Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data.

Article Source:- Study Reveals Quick Twitter Responses Work Wonders

Increase Website Traffic through Affordable SEO Services

It is possible to increase your website traffic through affordable SEO services. At present, the Internet is used by many business firms to reach out to their customers. These business firms provide details about their main products and services through their websites. Internet users mainly depend on search engines to acquire details about required products and services. That is why it is important to own search engine friendly websites. Your website can be made search engine friendly with the assistance of SEO professionals who are skilled in their field.

Optimize Web Pages According to Search Engine Norms

Through search engine marketing and placement services, you can make your business website appear more attractive, professional and balanced for the search engines. SEO services ensure you top positions in the result pages of the search engines.



Improve Your Online Visibility through Advanced Website Optimization Techniques

Advanced SEO services make sure that you receive consistent net traffic for your website for a long time. For promoting your business website among online users, the important website optimization techniques used by the SEO firms include:

• Planning and designing of websites
• Research of keywords
• Creation of website content
• Building reciprocal links
• HTML code optimization
• Meta tag optimization
• SEO copywriting
• Submission to directories
• Submission to search engines
• Blog writing
• Article posting
• Maintenance of ranking reports

Select a Reliable Company

In order to satisfy your website optimization requirements, it is important to depend on a professional SEO company. At present there are a number of companies offering reliable SEO services. Therefore it is important to identify the appropriate company, which can offer superior services at affordable service charges, within minimum time.

Article Source:- Increase Website Traffic through Affordable SEO Services

Paying Attention to Three Elements - Content, the Links and the Social Signals - Is Crucial for Success in SEO

Google's web spam hunting algorithms, Penguin 2.0 and Penguin 2.1, have literally changed the face of SEO. If you really want your business to be easily found online and not lose out to competition, you should stop using old-school search engine optimization strategies such as article spinning (replacing the words in any existing article with other words manually or using software and posting as your own article), link spamming (building as much as links without checking relevancy) and keyword stuffing (using number of keywords unnaturally for boosting up rankings). Instead, the way things are at present, you should focus on three things - creating great content, credible links and social signals. Let’s take a close look at each of these critical factors.

Great Content

Unless you create fresh, compelling content and organize your site well, no one is going to visit your website, regardless of your optimization efforts. So, what makes great content? Pay attention to the following five key aspects:

• Keyword Research - You can optimize your business website only if you know how your targeted visitors search for your products and services. Proper keyword research is important to find the right keywords for optimizing your content. The right strategy - prepare a list of possible keywords or phrases that might be used for searches, analyze the search volume of each term and check which ones have low competition but are still relevant to your customers.

• Organize the Keywords - Once you have a list of relevant and less competitive keywords, organize them by mapping them to major sections on your site. Suppose you are a plastic surgeon in Manhattan, New York. Your business site will have several pages that talk about the services offered at Manhattan and New York. The best keywords for those sections are 'plastic surgery New York' or 'plastic surgery services Manhattan'. Here, knowing what sections of your site to target for the specific keywords in your list is very important.

• Optimizing Content - While optimizing your content with relevant keywords, make sure that you are using the right keywords naturally. Do not overuse keywords for the sake of getting higher ranking. Include your primary keyword in the title and Meta tags.

• Better User Experience - Your site should load quickly when clicked and visitors should be able to take action easily and quickly. In other words, user experience counts for better click-through-rates. Ensure that your site is easily navigable for visitors. To improve user experience, check the bounce rate (the rate at which visitors leave your site after viewing just one page) on Google Analytics. If the bounce rate is high, it may because you have not optimized those pages so they correlate better with the search terms or because of complicated design. Don’t hesitate to seek professional website design services if necessary.

• Efficient Web Design - Make sure that your site design is clean (not spammy) and well-organized. Design the site for optimal conversion rates. If you have a site with obsolete design and want to build an authority site, consider upgrading rather than developing a new site.

• Frequently Updated Blog - Google ensures better ranking for sites with fresh, up-to-date information. Blog posts are among the pages that search engines crawl and index the most. So regularly updating the blog on your site can improve search ranking.

Credible Links

Earlier, search engines would consider your content more valuable if it received more inbound links. Inbound links can still build trust and authority, make your page rank higher and drive more traffic, but they must be high quality links from a site which is reputable and relevant to your industry. Quality link building is possible in the following ways:

• Guest Blogging - Find an appropriate blog and send a pitch to the blog owner with an offer to write a post for their audience. Once you build trust with this audience, you can make them visit your site too and build organic links. However, make sure that you are choose reputable blogs relevant to your industry and content.

• Press Release Submission - Create a newsworthy press release, optimize it smartly and submit it to an effective press release distribution service to build more organic links and improve your brand reputation. Google’s recently published link schemes say that using forced optimized anchor text in press releases will result in a drop in search engine ranking. The best optimization strategies are to link call-to-actions instead of keywords, minimize the use of keywords, and add Google Authorship and no-follow all links. You can distribute social media press releases - multimedia, bookmarks, blog posts, images, embeddable components, RSS feeds and much more - for a broader audience and receive lots of organic links.

• Spice Up Your Content - Instead of writing new content each time, you can re-package your existing content across various platforms and mediums. For example, you can add images to your White Paper and distribute it as a video through You Tube or Vimeo.

• Utilize Real-World Connections - Engaging in various real-world activities such as sponsoring local events, speaking at conferences, or becoming a member of a professional associations will give you the chance to list yourself on their websites with your company description and website link.

• High-Quality Directories - Do not list your site in every directory you find. Look for the directories where it will be useful to list your sites such as local directories which help to rank for location specific keywords, professional directories that focus on your industry, and established directories that focus on your area of expertise.

Social Signals

Social networking activities can really improve your online brand reputation as they have a direct impact on search engine rankings today. Whatever you share on social networking sites will go viral in a shorter time. Still, the quantity and quality of social mentions matter to search engines. You can generate quality social signals in the following ways:

• Engagement on Social Networking Sites - Create an authoritative and appealing profile (you can create business pages) on social networking sites and engage actively by sharing content, thanking people for shares and retweets and joining discussions. Spend few minutes regularly for this.

• Brand Your Social Presence - You should make a strong social presence by staying active on social networking sites and also build your brand in three ways - brand your profile name and descriptions and link to your website, ensure that your profile layouts and design stay similar to your website, and share professional content constantly in your brand's name.

• Easy to Share Content - Make sure that your content can be shared across various social networking sites. Place social share buttons in your content (as given below) for that.

• Choose an Effective Platform - Rather than being present at every social networking site you know, consider the social behavior of your target customers and select effective platforms accordingly. This will increase your social signals. However, having a presence on Google+ is very important today as the posts published on that platform are crawled and indexed very quickly and can pass on link equity.

These elements are the bedrock of a successful SEO campaign. Rather than stumbling at tedious optimization task, get support from a professional SEO company that offers comprehensive, affordable SEO packages.

Article Source:- Content, the Links and the Social Signals - Crucial for Success in SEO

Matt Cutts Speaks Out at Pubcon 2013 Moonshot, Core Search quality Changes and the Future

At Pubcon 2013 at Las Vegas Matt Cutts talked about the track Google has been taking to improve user experience.

“Moonshot” Changes

The search engine giant has made some, what he termed, “moonshot” changes that deal with the following: 

• The Knowledge Graph has enabled Google to comprehend entities in the World Wide Web rather than only searches. It has helped make the search engine more knowledgeable and smart and identify things rather than “strings”, according to Cutts.
• The Knowledge Graph has proved pivotal in the Hummingbird algorithm overhaul recently launched by Google. In relation to this, Google is working on improving its conversational search and voice search capabilities. Cutts highlighted Google’s efforts towards understanding the relationship existing between words in search queries. 
• This is particularly relevant with voice search. When users make a query and get results and then make another one in relation to the earlier query but without expressly identifying it likewise, Google can figure it out and provide appropriate results. For example, if a user asks, “What are the Pyramids” and performs a search and then asks “How old are they” Google’s deep learning can identify that this query is connected to the previous one.

Points on Core Search Quality Changes

Cutts then moved to the major quality changes at the core of the Google search engine’s functioning.

• “Hummingbird” is the topic looming here. Hummingbird has been launched with the aim of improving natural language translation. It helps Google identify the most relevant and important words in a search query and develop a concept based on which it provides the results. This is basically intelligent scoring, and Hummingbird has already been felt on 90% of the queries. Most users have not suspected any changes though they are beginning to receive more relevant results.  
• Cutts also talked about softening or reducing the effects of its Panda update which would enable some of the affected sites to be brought back. 
• With smartphone ranking, Cutts revealed that Google would not display a Flash site to users who do not have Flash in their smartphone. 
• Cutts also said that webmasters can continue to deepen the content they have on a topic which would help increase their authoritativeness on the respective subject.

Observations on the Future

Looking toward the future, Cutts revealed that the only aim of Google is to provide information and to increase its capability of being able to provide answers for specific queries. He also acknowledged the growing importance of mobile devices and the fact that 40% of all YouTube videos are played in mobile devices.

Matt Cutts also said that getting social signals are symbols of authority in the long term and indicate that you are worth listening to. It is exactly what the search engines will think as well. 

These are vital points that an experienced and professional SEO company will be noting to prepare its clients accordingly. An efficient search engine optimization firm will prepare in advance for changes such as these so that its clients can continue to perform effectively in the search rankings. 

Why is a Professional SEO Service Important for the Success of a Business?

Having an attractive website is not enough for achieving success in online business. The website should be visible to your target audience. Improved visibility means improving your site's ranking in search engines. When your site appears on the top of web search results, this will drive more traffic to your site and help you achieve more conversions. And search engine optimization (SEO) is what helps you get there! Everybody who's in any kind of business knows all this. What they really need to know is why professional SEO service is important for the success of a business. Here, the key word is 'professional'.

You can have an in-house team to manage your SEO. But the field is really quite challenging and there are many things you have to know to achieve your online visibility goals. Choosing a professional SEO company would offer many advantages as compared to services offered by amateurs. Here are the top benefits that a reliable service provider would offer:

SEO knowledge and expertise:- Professional SEO companies have a team of dedicated team of SEO experts with comprehensive knowledge of current search engine optimization strategies. They can leverage SEO best practices. These experts would have in-depth knowledge of online marketing, different types of business models, the psychology of web users, the specific target market, the social media scenario, web design and development, web analytics, viral marketing, web content, products and much more. As strategies differ with the nature of businesses, they would perform an analysis of your site using the right tools and develop the specific SEO tactics it needs to succeed. With a reliable firm, you get a team of SEO talents under one roof such as web designers to design your website, content writers to create quality content, an online marketing team to handle search engine marketing (SEM) and PPC ad campaigns. Professional SEO has a three tier approach - technical to study the structure of your site and how well search engines crawl it, on-page optimization, and off-page optimization. Only a combination of these three elements can spell online success.

SEO professionals keep track of with Google's constantly changing algorithm and how they would affect your search results. Google's aim is to weed out low-quality websites that do not provide users with useful information. Understanding how Google evaluates a website and ultimately determines which sites to show for which search queries is not easy, but less challenging with a professional SEO team working for you. They would know how to modify your SEO strategy to deal with these changes.

Customized services:- Every business has different requirements. With a professional service provider, you can get customized SEO strategies designed specifically to attract your target audience. SEO can target different types of search such as local search, image search, video search, news search and industry-specific vertical search. Local SEO is important if you want your business to be seen in a particular geographical area. For instance, if you are a plastic surgeon in New York, higher visibility in search for plastic surgeons in that area would be a great advantage.

Moreover, a strategy that works for a plastic surgery website may not necessarily work for an online shopping website. Take web design, an important aspect in SEO. The plastic surgeon's site may need patient education videos and road map showing the direction to reach the surgical suite. An ecommerce website, on the other hand, would need product search options, shopping carts and secure online payment options. An experienced SEO company analyzes each client's requirements and provides it with a personalized strategy.

Faster results:- A professional SEO company can develop effective strategies to generate faster results. Regular monitoring and updating is carried out to evaluate your website’s performance, traffic, back links and rankings. SEO strategies that are used to improve rankings have to be analyzed to know which ones are effective and which ones would require a few adjustments, testing and changes.

Time to focus on your core business:- Hiring a professional service provider is productive. It will help you focus better on your core business activities rather than worrying about how well your business is doing online. Your professional SEO company will take care of this.

Finding the right SEO Company can be a challenge. Cost should not be the only factor when you are looking for an SEO partner, though many professional companies do provide affordable packages to suit all kinds of budgets. Look for an experienced service provider that can communicate well, understand your goals and provide you with an organic SEO services to gain more search engine traffic.

What You Need to Know When Hiring an SEO Company in 2014

The face of search engine optimization is fluid with Google and other major search engines continuing to make major changes to search engine ranking factors. Choosing the right SEO company in 2014 can make a big difference to your online visibility and success.  The challenge lies sifting through the many providers out there, all of whom make promises to provide you with top search ranking using a slew of SEO strategies. However, not all SEO companies can implement the right tactics to provide your business with real value in a scenario of algorithmic and other changes. As Google says, "Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation".

Things to Watch out For

• Companies that guarantee high ranking overnight
• Spammy emails
• Beware of a company that is secretive
• Watch out for 'Cheap'
• Part-time SEOs

Points to Help You Make the Right Decision

The most important criterion is that you should be aware about what Search engine optimization is and what you are trying to accomplish. Always get recommendations and suggestions from experienced business associates or from search engine optimization savvy people you trust. Browse online for search engine optimization firms and make a shortlist of a few SEO companies. Contact or visit these companies and see how they respond for your queries and doubts. Get an idea about the services they offer which is easy if a free trial is offered. Ask about strategies and prices. Keep the following factors in mind while choosing your SEO service provider in 2014:

• Long term or short term SEO
• Check for references and reviews
• Look for ethical strategies
• A company that works as part of your business

Search engine optimization is a slow and steady process. A good search engine optimization firm is the one that provides you with ongoing reports about their activities and contacts you regularly to give suggestions on how you can tweak your website to spike visitor interest and traffic for higher conversions and sales.

Article Source - What You Need to Know When Hiring an SEO Company in 2014

Quick Tips for SEO Success in 2014

Future of SEO - An Overview

Every online entrepreneur desires to expand the business and attain great success in future years to stay ahead in the market. Search engine optimization or SEO is significant with regard to enhancing website visibility and appeal. It is important therefore to analyze and learn more about the SEO success factors in 2014.

Best Practices in SEO

SEO includes a series of processes that are designed to enhance the visibility of a webpage or website in major search engine results. Pages that are viewed frequently and have the most number of relevant keywords are listed on the top. Unique set of strategies are available for on-page and off-page SEO.

• As a marketer, you should be aware of the search trend in 2013
• Know about the future of SEO
• Make your mindset active

To gain success in the social media marketing scenario, you need to have an active mindset to think about social, mobile, and local aspects. You need to research hard on the common industry norms and adopt quick changes to be in the forefront. Constantly share the link of your website and update the contents with relevant keywords to engage the visitors. Even if new technologies are implemented, the content of your webpage remain to be the most significant feature that decide page ranking.

To sum up, search engine optimization (SEO) is a major factor that decides the success of an online business. Make sure that you structure the future activities based on SEO success factors in 2014.  You should also be familiar with relevant topics such as structured data, semantic search algorithms, and webpage ranking to be in the business.

Article Source - Top 3 Tips for SEO Success in 2014

Facebook Marketing - A Widely Accepted Internet Marketing Strategy

Internet marketing took a new turn with the entry of social networking site Facebook which now has over a billion active users. It is now the most sought marketing platforms by all kinds of businesses. According to marketing experts, Facebook marketing owes it popularity to its simplicity and ability to reach out to a wide audience. Facebook provides businesses with the opportunity to create brand awareness among the millions of registered users and to target users who can become their potential customers.

Growing Popularity of Facebook Marketing

Facebook offers several marketing tools for businesses.

• Facebook fan page can attract more clicks
• Facebook Likes
• Facebook Ads
• Effective content posting platform
• Word-of-mouth is effective on Facebook
• Facebook Apps

Get Professional Help to Achieve Your Social Media Marketing Goals

To make the most of your social media campaign, partner with a professional SEO company that offers Facebook marketing services. A reliable company’s expert team can provide your business with affordable and effective ad strategies and customized pages to enhance your ‘likes’, brand awareness and sales.

Article Source - Facebook Marketing - A Widely Accepted Internet Marketing Strategy

Advantages of Mobile Website Optimization

Most people now use their mobile phones to browse online. Users can now get connected to the Web from wherever they are and whenever they want with just a few clicks. With the growing popularity of mobile devices, businesses are looking to provide users with an optimal browsing experience on their smart phones and tablets. Having a mobile optimized site means smartphone users are automatically redirected to a URL that is a separate version of your site that has been designed to display well on smart phones. Only sites that are mobile-optimized will display on Google search results on a mobile device.

8 Benefits of Mobile Website Optimization 

Research suggests that about 25 - 30% web traffic comes from mobile devices. As per recent studies, mobile users are 51% more likely to get engaged with an online business if it has a mobile website. Here are the main advantages of mobile search engine optimization

• Improved User Experience - A professional SEO company can create a mobile website design which offers the best experience for users and satisfaction with quick accessibility. It is important for companies to develop strategies which shape mobile user experience in terms of functionality, content and marketing, context, design and user input. A mobile website specifically designed hand-held devices enhances user experience, there by building a positive impression about the business.


• Builds Brand Identity - A mobile SEO website platform helps your organization to stand out and build an individual identity. A fully optimized mobile website shows that the company is up-to-date with the latest technologies in the market.


• Increased Download Speed - It is important to create mobile websites in accordance to the specific mobile standards and optimum loading speed. This results in less waiting time and more browsing options for users. 


• Responsive Website Design - There are many different types of smartphones. Leading SEO companies can provide responsive website design to allow your website to automatically change to fit the device it is displayed on.


• Portability and Connectivity - Mobile website optimization helps a user to access a company website from anywhere at any time. Hence, a constant connectivity provides a new opportunity to reach the target audiences at any time. 


• Higher Search Engine Performance - Mobile SEO services can help a website to gain higher rankings in mobile search engines such as Google, Yahoo, Bing and many more.


• Better User Engagement - As part of mobile website optimization, users can easily get engaged with mobile-related specifications such as mobile couponing, click-to-call, social media sharing, mapping and more. In case of a small local business, users can very easily locate its website by using location-aware technology. This technology connects users to the website provided they are within the direct geographic location.


• Competitive Advantage - It is very important to create a unique mobile website design to stand out different among other competitors. A proper mobile website design should be able to capture the immediate attention of smartphone users and encourage them to stay longer on the site.

Google recognizes smartphone users as an important and expanding segment of Internet users, and wants them to "experience the full richness of the web". Accordingly, Google recently published their recommendations and common configuration errors on smartphone optimized websites so that businesses can avoid them. Relying on a professional mobile SEO service provider can ensure compatibility and a great user browsing experience.

Article  Source - http://exploreb2b.com/articles/advantages-of-mobile-website-optimization

Making Use of the Right SEO Techniques

From small local companies to multinational corporations, every business needs search engine optimization (SEO) to be found online. Moreover, it's important that businesses make use of the right SEO techniques if they want targeted visitors to find them. If you are just starting up, one of the first things you should think about is your audience. You should then devise a customized online marketing strategy based on keywords specific to your niche to get higher search engine rankings and draw the targeted traffic to your site.

SEO Techniques to Enhance Your Online Reputation

Professional SEO companies provide a slew of techniques to help their clients get found by people and search engines. Partnering with a reliable SEO company is the ideal option as it would provide you with the services of a team of SEO specialists. Search engines like Google are constantly changing algorithms which mean that a technique that works at one time could become obsolete soon. You would end up getting penalized and lose your search ranking if you don't follow search engine guidelines while implementing your campaign. Here are some important SEO techniques you should know about:

• Identifying keywords that can attract traffic
• Good, frequently updated content
• Legitimate link building strategy
• Be active on social media

Affordable SEO Solutions are Available

An established SEO company can provide you with affordable SEO packages to choose from. In fact, they will perform an SEO analysis on your site and recommend the package that will best suit your needs. These budget-friendly SEO services would include ethical on-page and off-page strategies to enhance your online visibility and attract the right traffic for higher conversions and sales.

Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

Twitter has boosted its TV tracking capabilities by buying Trendrr, the New York based social media analytics firm that specializes in analysis and aggregation of social conversation related to TV content. Trendrr, on its part, said that is glad to be able to enhance Twitter marketing experience for users, media and marketers across the social media platform and around the globe.

TV-linked conversation now accounts for a significant proportion of overall social media activity. People love using social media while they watch TV. They talk about a show they are watching, and discussions continue even after the show goes off air. This social engagement on TV is proving very useful for marketers who air ads on TV.

Twitter leads among the social media platforms using social TV enabled methods, making it easier for advertisers to reach out to TV viewers. Twitter’s TV ad targeting blends tweets, hashtags, TV advertising, and digital video, providing marketers with a way to build their brand on TV ads as well as in the Twitter feeds of TV audiences online and on mobile devices. Numerous studies have proved the correlation between tweets and TV ratings.

By buying Trendrr, Twitter has added on to this line-up. Trendrr has a Twitter certified product called Curatorr which allows marketers and advertisers to curate tweets related to specific programs and other TV content. Curatorr allows conversation discovery, display, and moderation for TV, Media, and Advertising and can automatically extract high quality conversations with the tweets most relevant to the context.

Article Source:  Twitter Enhances Social TV Tracking Capability with Trendrr Acquisition

SEO to Target an International Audience

To attract customers in a particular area or territory, you would normally create content specific to that territory and implement search engine optimization strategies to attract local traffic and induce more conversions. However, if you are targeting customers at a global scale, you would need to use other optimization tactics, especially with regard to the way you structure your URL and your domain name. Here are some important tips offered by SEO experts to target a country:

• Top Level Domains - Top level domain or TLD is nothing but an extension of your registered domain name. For example, the registered name of the popular search engine Google is google.com where its TLD is ".com". TLD is used by most organizations to attract international traffic. When you target a specific region or country, you use that country's TLD or ccTLD such as .us for the US and .uk for UK. A full list of TLDs is available at the Internet Assigned Numbers Authority website. 


• Using Subdomains - When you are performing SEO to attract a global traffic, you can use subdomains (such as usa.yourdomain.com). Some years ago, Google started to treat search results from all subdomains as part of the root domain instead of treating them as if they were from separate domains. Subdomains are beneficial when your website is hosted in separate locations and in separate languages. If not, use subdirectories.


• Subdirectories - You can use domain directories or subdirectories instead of using different domains per country, for instance, xyz.com/in for India and abc.com/cn for China. This is a useful strategy for small businesses that do not have a big website and many inbound links. Domain directories provide such companies with a larger link profile for their root domain while distinguishing between locations and languages.

If your business needs to reach out to an international audience, find a professional SEO company offering advanced SEO services.  This would help ensure effective techniques and strategies for long-term benefits in leading search engines such as Google, Yahoo and Bing, and greater visibility before a global audience.